An Intense Week of Jewish Food Culture
by Andrea Lubrano
Alumna Andrea Lubrano describes her exploits during the week-long Tent: Food NYC, exploring Jewish food culture in New York City from October 19th through the 26th, 2014.
New York City, a land made up of culinary diversity, was host to twenty remarkable individuals this past October during the first Tent: Food NYC, a program of the Yiddish Book Center. Hosted by The Center for Jewish History and led by Lara Rabinovitch, the Food Editor of Good Magazine and the “Queen of Pastrami,” this week-long intensive seminar had the best itinerary this gastronome could hope for. Plus, I got to share my most profound interests with likeminded individuals, who in one way or another understand the significance of food as a tool to preserve and enrich our cultural heritage and that of others.
Although this week, as one would imagine, explored specifically Jewish food culture in New York, it did so strictly under the parameters that Jewish food culture, like that of the Irish or Italians, is of equal significance to the fabric of the city, so there was little to no religious undertone.
To give you a re-cap of my week, every morning, more or less, we began our day defining the diversity of Jewishness in the realm of food traditions. We reviewed historic Jewish cookbooks and recipes held in the special collections library at the Center for Jewish History and also got a private showing of the menu and cookbook collection held at the New York Public Library.
We had a challah and babka workshop at Breads Bakery, went on a Lower East Side food crawl that included all the greats like Katz’s Deli, Russ and Daughters, Yonah Schimmel’s Knishes, The Pickle Guys, and Kossar’s Bialys, to name a few. We met Lior Lev Sercarz of La Boîte NYC, a master in spices and the senses.
We had a cooking demonstration with Eli Sussman, the head chef at Mile End Deli. We learned some pitching tips from a lecture with Gabriella Gershenson, the Food Features Editor at Every Day with Rachel Ray. We also went on a tour of Little Odessa and Brighton Beach with Knish expert Laura Silver, learned about MAZON, a national non-profit organization that works on ending hunger, and had a lecture with Mitchell Davis, Executive Vice-President of the James Beard Foundation, about the future of our food and the importance of intertwining flavor and health into the larger conversation.
I’m most definitely forgetting some other wonderful and informative events, probably because the week was so engaging and full of enriching experiences.
As if the daytime schedule wasn’t eventful enough, all the participants were required to dine together every night of the week. And further encouraged to talk to a different participant as a way to keep the group dynamics flowing. A memorable dinner, aside from the tasting at Bar Bolonat and the meal at La Vara, was probably our Shabbat dinner, where all twenty of us shopped, cooked and cleaned for a home-cooked-family-meal.
All in all, this experience has truly given me a whole new perspective on the revival of Jewish food in the U.S., which being a non-Jew I initially thought only encompassed matzo ball soup and pastrami sandwiches. Thanks to Tent, today I know that Moroccan tagines, Iraqi qatayef, borscht, mamaliga and kvass have more than one culture associated with them. At the heart of the Jewish diaspora live the roots of their culinary diversity, making Jewish food as geographically specific as that of any immigrant American. If you haven’t already looked up this wonderful program in the hopes of joining their next seminar, I’m sure the fact the program is completely free of charge will encourage you to do so. There are also fashion, creative writing, museums, journalism, pop music and comedy workshops under the Tent umbrella (www.tentsite.org/).
A Whirlwind Culinary Exploit in Asheville
by Debra Zides
Student Debra Zides recaps her gastronomic escapades in Asheville, North Carolina.
Last weekend I hopped a flight into Charlotte, North Carolina, grabbed a rental car, and drove two hours to the artisan community of Asheville for a whirlwind weekend exploit. For years, friends had been telling me about the town’s great restaurants, breweries and art galleries – so I decided to put my newfound Gastronomy program education to the test.
I began my adventure Friday with the Eating Asheville High Roller Walking Food Tour. We met up with our tour guide, Hank, at Battery Park Book Exchange & Champagne Bar and kicked-off our culinary experience with a glass of French Blanc de Blanc sparkling wine and locally-sourced Gouda cheese spread and smoked trout spread on bruschetta. Hank provided background about Asheville’s restaurant scene, discussing the trends in supporting local farmers and sustainable foods. Then we were off to our first excursion, Cucina 24. Restaurant owner and Chef, Brian Canipelli, personally met our group and served us his canestri pasta creation paired with a glass of Montepulciano d’Abruzzo wine. He spent time with our group discussing his restaurant concept and some of the challenges of owning a business. It was interesting to note that his greatest challenges are not in the kitchen, but rather the administrative and business sides.
We said "thank you" to Chef Canipelli, and we were off. Over the next two and a half hours we explored and additional five restaurants where we met chefs, owners, and managers. At Table, we were served a delightful Devils on Horseback appetizer consisting of bacon-wrapped stuffed dates topped with a balsamic reduction. Zambra had the most amazingly exotic sangria packed with port sherry, brandy, mulling spices, and citrus which paired very well with the chef’s signature chimichanga served over pureed avocado sauce. Isa’s Bistro introduced us to a Black Angus beef tartare, which was presented cleanly in a small white dish atop a triangle-cut slice of toast. Strada Italiano is a 3 star green certified facility, and while not a standout with their inconsistent Tucson Poached Egg appetizer, the restaurant is an example of why Asheville is considered the first Green Dining Destination as per the national Green Restaurant Association with over seven percent of the city’s restaurants certified Green. We finished our culinary experience at the French Broad Chocolate Lounge cleansing our palates with a conversation about the critical role of terroir in chocolate making and sampling their supremely decadent chocolate truffle steeped in Earl Grey tea.
But there was no time to kick back and enjoy the food coma, as I had also booked a brewery tour for the following afternoon.
The tour was run by Asheville Brewery Tours. I selected the Sunset Deluxe 4-Stop Tour, which was a driving tour and enabled us to visit several parts of town. Our knowledgeable tour guide, Eli, was originally from the Boston area and had worked at Harpoon Brewery prior to moving to Asheville to become a part of the microbrewery scene. Today he and his partners are in the process of starting up their own brewery, which is expected to open Spring 2015.
Eli took us to four sites, including Twin Leaf, Urban Orchard, Green Man, and Catawba Brewery. He leveraged the various facilities to demonstrate key beer making processes as we sampled an array of concoctions. The most unique stop on the tour was Urban Orchard, which is actually a hard cider production company that uses locally sourced apples from Hendersonville, North Carolina as the base for their creations. We had the opportunity to visit the production facility on the lower level, then returned to their bar for a tasting of their ciders currently on tap. We sampled the dry Ridge cider, ginger cider, and a jalapeño cider. The jalapeño cider was a treat, starting very subtle and timid, and then suddenly, “Bang!” as you felt the rush of heat from your mouth through your esophagus.
Overall, I found Asheville a culinary delight. One weekend was definitely not enough to gain a full appreciation for all the cultural and gastronomic activities. This city will be staying on my list of places to visit.
Bagging a Pheasant for Class
by Keith Duhamel
Student Keith Duhamel shares his experience in hunting and preparing a pheasant, 16th century style, for the Food History course as part of the MLA in Gastronomy core curriculum.
Autumn in New England evokes images of trees ablaze. Reds, oranges and yellows seem to light the horizon against a clear blue sky; crisp cool air in the morning balanced with warm gentle breezes as the day progresses; heading to the apple orchard, though the orchards of yesteryear are replaced today with neat ,orderly rows, manicured and pristine, like soldiers awaiting inspection; and heading to the pumpkin patch for that perfect orange sphere to carve out your jack-o-lantern.
Autumn also means, to many a native New Englander, the start of hunting season. For me, donning the orange (so that I’m recognizable to other hunters) and loading the century old double barrel shotgun once used by my grandmother on her honeymoon (no, not that type of shotgun wedding) means the hope of getting a pheasant or two.
This year, in particular, hunting season coincided with our Food History class studying the medieval period, and my desire to “bag” a pheasant was only magnified. Dr. Ken Albala’s class has taken us on a journey through time and this period in food evolution intrigued me the most thus far. The ostentatious displays of food by the wealthy of the late 15th and early 16th century certainly lend one to imagine dishes in excess.
My first endeavor out into the fields, however, resulted in nil, unless we count the ticks. Luckily, on my second trip I bagged me-self a beautiful rooster, the name for a male pheasant. The iridescent coloring of his plumage sparkled in the sunshine, and I knew this guy would make a meal fit for the King.
In respect of the period, preparation and accompaniments were lavish. After dismemberment, the breast was roasted briefly over a wood fire. As this was occurring, I prepared a stuffing of short grain rice seasoned with dates, homemade almond milk, cinnamon, ginger, garlic and a splash of verjus. I stuffed the breast, wrapped it in bacon and swaddled the entirety in a simple pastry of flour and water. Once baked, the head, wings, tail and feet were re-attached, if you will, and served on a bed of autumn leaves and a sprig of bittersweet (a modern touch).
My guests that night were indulged in a meal that was nothing short of spectacular, if I do say so myself. In true fashion of Medieval times, and at the recommendation of Dr. Albala, I stuffed his beak with a cotton ball soaked in alcohol and lit him ablaze. Autumn’s breath of fire collided in all aspects of this dish. Phineas, as we named him, was succulent and moist, tasting of smoky bacon balanced with the spiced sweetness of the stuffing. Autumn is a time of preparation, a time to reflect and prepare for the winter ahead. Phineas graciously gave of himself, so that I, and my guests may do just that.
Dr. Ken Albala will be teaching the Food History class again for the Spring 2015 semester.
Cover photo credit: innyangling.net
A Day to Celebrate Food
by Kimi Ceridon
Student Kimi Ceridon recaps October 24th's Food Day Event in Boston.
Food Day comes but once a year. With no gimmicks, costumes, bunnies or men in red suits, Food Day in the United States not only celebrates the foods that sustain us but also encourages people to think about their diets and get involved in the policies that impact the food system locally and worldwide. The October 24th celebration grew out of the internationally recognized October 16th World Food Day celebration which honors the founding of the Food and Agriculture Organization, a UN organization aimed at eradicating hunger, malnutrition and poverty.
This year, Food Day Massachusetts began with a Food Day Eve celebration at Babson College and continued with an official kick off at the Massachusetts State House the following day.
Babson’s Food Day Eve Event was served up in “five courses”. The first course started the day off with Andrew Zimmern, Gail Simmons and other panelists telling their own food stories. While Zimmern is probably best known for his television show “Bizarre Foods,” there was nothing bizarre about his commitment to addressing issues of social justice and the food system. In Zimmern’s personal food story, he told how his thinking about the food system has evolved over the years. In recognizing Babson’s leading role in entrepreneurship, he proclaimed that entrepreneurs would save our planet. Following the morning’s panel discussion, the second course was a locally sourced meal set among a group of food entrepreneurs introducing their products. There was everything from Fedwell homemade dog food to Pure Maple Water to egg-free mayo from Hampton Creek and many more.
The third course had four food entrepreneurs crowd source ideas to address their toughest challenges. It also never hurts to get advice from successful entrepreneurs like Simmons, Zimmern, Tom Ryan of Smashburger and Chef Adam Melonas of Chew Lab. The fourth and fifth courses were squarely aimed at looking at careers in the food industry, and a panel of food industry professionals gave insights on how to get a job in the industry. The day closed with a final panel featuring some of Boston’s most prominent restaurateurs telling their own stories about navigating a food-related career.
Food Day in Massachusetts officially commenced the following morning at the Massachusetts State House. The rainy morning could not dampen the spirits of the crowd gathered in the great hall. In keeping with Food Day’s goal of raising awareness about food policy, the kick off event was centered on the Massachusetts Food System Plan. Food Day represented one of the first milestones for the Massachusetts Food System Planning Team where they reported on outcomes from the statewide listening sessions that occurred earlier in the year. Since the last time Massachusetts had a statewide food system plan was in 1975, there was a lot to be told.
Aside from the Massachusetts Food System Plan, the Massachusetts Department of Agriculture Resources Commissioner, Gregory C. Watson, offered a rousing speech outlining the many food-related reasons Massachusetts residents have to celebrate. In keeping with the World Food Day theme, “Family Farming: Feeding the World, Caring for the Earth,” Watson outlined how family farms in Massachusetts are leading in innovation saying, “Our real strength stems from our ability - more than that - our willingness to integrate old and new – traditional and innovative.”
In what would be his last Food Day as Massachusetts State Governor, Governor Deval Patrick took the podium. He further recounted the efforts of his administration in making Masssachusetts a leader in farming, agriculture and food policy before proclaiming October 24th Food Day in Massachusetts.
While Food Day was October 24th, there are many ongoing celebrations. Find a celebration near you at FoodDay.org.
You Too Can Can
By Kimi Ceridon
Student Kimi Ceridon offers her picks for fall canning cookbooks and tutorials.
It is October. The garden is on its last legs. It is time to start looking into the pantry for the saved morsels of summer. It is past peak tomato season, but canned tomatoes and tomato sauce are excellent first projects for a beginning canner. However, fall in New England offers another great crop for canning in abundance – apples. And with the holidays around the corner, canned apple preserves, apple jelly, apple chutney and apple pie filling make beautiful homemade gifts. It takes just 20 apples to make seven 8-ounce jars of apple jelly.
There are an abundance of online and written resources to learn the basics of canning. So, rather than reproducing a recipe, here are a few places for beginners to start.
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credit: nchfp.uga.edu The USDA Complete Guide to Home Canning and Preserving – Many people have not tried canning for fear of botulism. Botulism is rather rare with only 145 cases reported each year according to Center for Disease Control. However, botulism does thrive in an anaerobic environment like that created in a canning jar. So, its risk is a reality. So, beyond the tried and true recipes that grandma used to use, the USDA recipes are scientifically tested for safety. The guide is available for free download on the USDA website in PDF format. It includes information on equipment and hundreds of recipes. Guide 02: Selecting, Preparing and Canning Fruit and Fruit Products has recipes for Apple Butter, Canned Apple Slices, Apple Juice and Applesauce. Guide 07: Preparing and Canning Jams and Jellies contains directions for Apple Jelly.
- Pickyourown.org – The overwhelming and busy design of this website makes it tough to use, but Pick You Own is a great free resource for recipes and finding local pick-your-own farms. Most of the recipes are step-by-step tutorials with pictures. Check out their Apple Jelly Recipe.
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credit: freshpreservingstore.com Ball Complete Book of Home Preserving: 400 delicious and creative recipes for today – By Ball, they are indeed referring to the iconic canning jars used by many home canners. This book edited by Judi Kingry and Lauren Devine is part of a tradition of Ball canning publications. Like the The USDA Complete Guide to Home Canning and Preserving, these are well-tested recipes for safety. Here is a gift idea - Mom’s Apple Pie in a Jar on page 38.
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credit: amazon.com Put ‘em up! – This 2010 book by Sherri Brooks Vinton is a go-to favorite for small batch canning. This book offers ways to preserve without special equipment, including refrigeration, freezing, infusing, drying and, yes, canning. Most of the recipes are for smaller batches, so they are ideal for a beginner home canner who doesn’t want to purchase large canning pots and other canning gadgets. The Apple Jelly recipe on page 109 is made with only sugar, apples, lemon juice and time. No pectin required.
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credit: mycophilia.com Well-Preserved – This canning book by Eugenia Bone has more gourmet contents than other resources mentioned here. There are only 29 preservation recipes. However, for each preservation recipe, there are at least three accompanying recipes for how to use it. So, not only can you make four pints of spiced apples, but you can use those spiced apples for a pork tenderloin, a strudel, or a pie.
So, while you are out there enjoying the New England Foliage, pick up some apples and make some homemade gifts.
Get Hired or Die Baking
by Leigh Shaplen
Student Leigh Shaplen shares her path to finding a food career, as well as some handy tips. She is currently residing in California while finishing her MLA in Gastronomy.
Ten hours after packing up my life in Boston and moving back home to San Francisco I am in route to Napa for a job interview. I am amazed by the drastic change in my surroundings. This is farm country and a far cry from yesterday’s home at the foot of Fenway Park.
I was unsure how exactly my degree in Gastronomy would help me get the restaurant marketing dream job I’ve been seeking my entire life. I entered the job market with a plan. I developed a 15 second pitch about my graduate work (I wasn’t sure anyone would give me 30 seconds, so I kept it short). I gave my speech to anyone who would listen: “I’ve been learning from some of the world’s top sommeliers, cheese mongers, food anthropologists, and journalists. I’ve been cooking alongside some of Boston’s most prominent chefs.” As it turns out a lot of people wanted to listen.
I conducted the majority of my job search through LinkedIn. I kept an excel document with every position I applied to. There are 62 jobs on the list. I tried to submit applications for 3 opportunities every day. I researched the companies and its employees. I sent a personalized note following up on each application, and this tactic worked for my interview in Napa. When sitting down with the Director of human resources she thanked me for reaching out directly.
I spread the word about my job search. I decided to embrace it rather than hide from it. I emailed 30 friends and family members letting them know about my goals and thanking them for keeping me in mind. More often than not, I got replies with very fruitful leads. I took interviews for jobs I didn’t want and when asked about my dream job, I was honest. The conversation shifted to how they could help me get that job instead. I said yes to anyone (and that means anyone) who offered to help. I traveled for interviews on my own dime, which included buying cross-country plane tickets. I read the San Francisco Chronicle Food Section and cut out the pictures for inspiration. I found Gastronomy graduates in San Francisco and had a lot of coffee dates (I don’t even like coffee). I started sending thank you notes sealed with a fork and spoon stamp to develop some personal branding.
My network has grown exponentially, and I’m joining a food marketing networking group with new friends. I’ve had the opportunity to meet with two “celebrity” chefs, a bunch of industry leaders, and have had lunch at Twitter. The tech company’s complimentary made-to-order, breakfast, lunch, and dinner food mecca spans two floors and is a gastronomic heaven.
When I wasn’t interviewing I baked. When all else fails I turn to food. Sound familiar? I made a lot of oatmeal chocolate chip cookies with too much butter and froze the dough. Whenever someone went out of their way for me, I baked a stack of cookies and delivered them in a green plastic strawberry basket wrapped in cellophane, a trick food writing instructor Sheryl Julian taught me. Needless to say, people went wild for the thin, crispy cookies with soft centers. I’m calling them the “get hired or die baking” cookie and am willing to share the recipe.
A month and a half and five interview rounds later, I received a job offer in Napa. The offer letter cites my graduate education in Gastronomy as part of a unique combination of skills. I think I’ll accept and eat the rest of my get hired cookies. I’ve earned them.
Exploring Latino Cuisine in Eastie
by Carlos C. Olaechea
Student Carlos C. Olaechea recounts the Gastronomy Students Association's tour of Latino eateries in East Boston
Part of the draw to Boston University’s Gastronomy Program is being surrounded by Boston’s vibrant food scene. From the ever growing list of fine dining establishments to the omnipresent farmers markets showcasing the rich variety of local products, good food seems to be all around in this town. Boston also has its own food culture to offer newcomers, like myself, in the form of lobster rolls, clam chowder, oysters, and apple cider, just to name a few.
Additionally, the city’s immigrant populations have added a great deal to Boston’s culinary landscape: pizza and cannoli in the North End, a wealth of Irish pubs, dim sum in Chinatown, Korean food in Allston, and many more. Last Friday, the Gastronomy Students Association explored different Latin American cuisines in East Boston as part of the GSA’s Eastie Food Crawl.
Participants met at the Wood Island Blue Line T station and walked down Bennington street to the first stop, a Peruvian grocery and ice cream/shaved ice spot called Frio Rico. While perusing the shelves laden with chile pastes, herbs, dried beans, and grains, we sampled house made lúcuma ice cream. Native to Peru, the lúcuma fruit has been described as having a flavor reminiscent of sweet potato and maple syrup, butterscotch, or persimmon. While gastronomy students couldn’t quite put their finger on the flavor, they all enjoyed the cold treat. Student Alex Cheser took advantage of the store’s selection of condiments and purchased a jar of ají amarillo chile paste, a staple in many Peruvian dishes.
The next stop was Tu Metapan, a casual Salvadoran restaurant. Some students enjoyed Mexican Coca Cola, packaged in glass bottles and made with cane sugar instead of corn syrup, and everyone tried sips of marañon juice, made from cashew fruit and having a light, apple-like flavor. We enjoyed a small sampling of Salvadoran snacks, including what many consider to be the hallmark of the cuisine, pupusas. The popular snack is made of nixtamalized corn dough – or masa – stuffed with a variety of fillings, flattened to quarter inch thick disks, and then griddled. We opted for fillings of beans and cheese, as well as cheese and loroco, the buds of an edible vine that is native to El Salvador. Another native plant, chipilín, was mixed in the soft cornmeal dough of tamales that encased a smooth filling of refried beans.
For a little added protein, we ordered a plate of Salvadoran chicharrones. Usually referring to fried pork rinds in other Latin American countries, the Salvadoran version consisted of chunks of crispy fried pork with some fatty pieces that melted in our mouths. A vinegary cabbage slaw called curtido, which was served from a communal plastic jar, cut the richness, as well as spicy pickled vegetables and a tomato based dressing. Having experienced Salvadoran cuisine before, Alex Cheser ordered a tall glass of hot atole – a thick, sweet corn drink – for all of us to sample.
After thanking our waitress at Tu Metapan, we strolled over to La Chiva, a late night Colombian fast food eatery that is open until 3:00 AM. Knowing that we had one more stop on our food crawl, we ordered just a few small snacks to share from the vitrine of tantalizing fritters, sausages, and other savories. Along with sampling a mora juice made with aromatic Andean blackberries, we tried some small beef and potato turnovers called empanadas made with cornmeal dough – a unique feature found only in the empanadas of Colombia and Venezuela. Along with the fried turnovers, we ordered a pan de queso and an almojábana, two variations on cheesy bread made with cassava flour.
Our last stop for the evening was for Peruvian rotisserie chicken at Pollos a la Brasa El Chalan, whose logo had a chicken dressed as a Peruvian cowboy, or chalan. We enjoyed some of Peru’s national soda, Inca Kola, which is the only soft drink that beats Coca Cola in any country. The notes of lemon verbena and vanilla of the golden hued drink were a refreshing compliment to juicy, seasoned rotisserie chicken, crunchy French fries and fried yucca sticks, and spicy dipping sauces. Being that rotisserie chicken is to Peruvians what Pizza is to Americans, it should come as no surprise that El Chalan is open until 2:00 AM every night.
Along with tasting a few of the diverse cuisines of Latin America, we were able to see how neighborhoods change over time as new waves of immigrants arrive in a neighborhood. Amidst the Latino restaurants, taquerías, and bodegas we passed, we also noticed several Italian-American restaurants, bakeries, and markets, including the oldest Italian restaurant in Boston, Jeveli’s. It was interesting to note how many different Latin American nationalities, as well as an older Italian-American community, coexist in the same neighborhood, making for a culturally rich – and very delicious – experience.
The Language of Food
by Carlos C. Olaechea
Student Carlos C. Olaechea recaps Dan Jurafsky's lecture and book signing at Harvard Bookstore on October 10th.
As gastronomy students, we learn that food is intrinsically tied to many aspects of our human existence, and through the multidisciplinary nature of our program we learn to view food through many different lenses. History, anthropology, politics, and visual arts are just a few of the ways in which we examine what food means to humankind, but as author and scholar Dan Jurafsky illustrated to a packed house on October 10th at the Harvard Bookstore, language can actually offer some of the most revealing information about what we eat.
A professor of linguistics at Stanford University, Jurafsky recently published a book titled The Language of Food: A Linguist Reads the Menu, and he was present at the bookstore in Harvard Square last Friday to sign copies and give a talk about the meanings of the words we use to describe food and eating.
He got the idea for writing a book about linguistics and food while doing research in China and hearing someone tell him that the origin of the word “ketchup” was Chinese. He thought there was no way that ketchup could be Chinese, so he did some research to refute the notion and ended up finding that the word for the “all-American” condiment is, in fact, of Chinese origin.
Jurafsky began his very animated, prop-accented talk with an exploration of the origins of ketchup. He quickly went through the long history of how an East Asian fermented fish sauce called ga zhap became a favorite of British importers who made it a hit in their homeland. The luxurious condiment – as happens with most luxury goods – soon spawned knockoffs that all tried to cheaply imitate the umami flavors of the original Asian product. The original Chinese name for the sauce began to transform and Anglicize so that it was legible and pronounceable to the general English-speaking population. Around the 1850s, Americans started making it out of tomatoes, added sugar, and removed the fish altogether making the ketchup that we know today. It was through this example that Jurafsky demonstrated how the names of foods tell the stories of foods.
Jurafsky went on to illustrate other aspects of linguistics present in the foods that we eat, providing some interesting observations. Showing the audience a bag of Lays potato chips and the pricier Pop Chips, Jurafsky read the back labels of each and noted how the latter distinguished itself as a better product by stating that which it is not. Having examined scores of other packaged foodstuffs, he stated that for every time the word “no” appears on a package, there is an average price increase of four cents. Similarly, he explained how expensive restaurants tend to use a small number of larger words in their menus as opposed to midrange to inexpensive restaurants that use a larger number of smaller words, suggesting that one can add 18 cents for every extra letter on a restaurant menu.
Jurafsky and his research team went further and examined how consumers talk and write about food by examining user reviews on the website Yelp. He noticed that bad reviews are almost always written in the past tense and use “we” to describe the experience. The language, he stated, is remarkably similar to that used to describe traumatic experiences, where “we” is used to express a sense of collective suffering. He also found, in his research, that reviewers used sexual innuendos when describing expensive dining experiences and drug references when describing inexpensive ones, with the majority of drug references being made by women.
Perhaps the most fascinating revelation was a phonological one that showed that the sounds of certain food names can reveal certain patterns about their place in our culture. Jurafsky showed the audiences several boxes of snack crackers – Cheez-It, Triscuit, Ritz, Wheat Thins – and illustrated how the short “i” sound present in each brand name is known as a front vowel and that in the English language small things are represented by words with front vowels. In effect, brand names for chips and snack crackers reflect their diminutive size. On the contrary, words with back vowels are used to describe things that are rich, bold, or voluptuous, such as ice cream flavors.
After a question and answer session where Jurafsky answered audience members’ queries regarding why certain foods have certain names (a lot of the answers are in his book), as well as addressing issues of eroticization and familiarization in food marketing and the price implications involved, the author and linguist tied in all the examples to illustrate his point that there are many stories to be found in food and our words for food. He wrapped up the night urging us all to go out and look for those stories. As gastronomy students, many of us are already doing just that.
Breaking Ground on the Boston Public Market
By Kimi Ceridon
Gastronomy student Kimi Ceridon recaps the groundbreaking ceremony for the Boston Public Market.
Boston is poised to open the first market with all locally sourced products in the nation. On October 9th, the much talked about Boston Public Market held a public ground breaking ceremony on the steps of city hall hitting an important milestone in making this dream a reality. If the crystal blue skies and perfect October weather were good luck signs, then Boston will gather again next summer to celebrate the market’s grand opening.
The Boston Public Market is scheduled to open in 2015. The 28,000 square foot space will host a year-round market offering New England produce, meat, prepared foods and artisan products directly to consumers. Located in the heart of Boston on the first floor of the Haymarket T-station, the market aims to provide the greater Boston area with a single location for buying directly from local producers. Additionally, the market is incorporating resources to improve local food access for all income levels.
Morningstar said, "What makes it even more special is that the Haymarket vendors have operated alongside our location for over 120 years. We are simply adding to a long-standing tradition." However, since the Boston Public Market is focused on local purveyors, it is unclear whether the current vendors from outdoor weekend market at Haymarket qualify as Boston Public Market vendors. These vendor do not necessarily sell products exclusively from New England. To participate in the market, vendor applications were submitted and reviewed earlier in 2014
The ceremony was a who’s who of Boston politics with appearances by Governor Deval Patrick, Mayor Marty Walsh, Senator Anthony Pertuccelli, and Representative Aaron Miclewitz. Gubernatorial Candidate Martha Coakley was also spotted in the crowd. Liz Morningstar, the CEO of the Boston Public Market, kicked off the ceremony graciously thanking the many sponsors who supported this endeavor. Acknowledging the importance of food to culture, she explained, “Food transcends so many issues in our society.”
Before introducing Governor Patrick, the Boston Public Market EBT/SNAP Program Manager, Shaquille Jones, talked about his work to include a fully integrated EBT and SNAP program at the market from day one. The market also has a goal of making healthy food accessible through cooking, shopping, nutrition and fitness classes including demonstrations in a 3000 square foot teaching kitchen.
Governor Patrick then took the stage and proudly proudly declared, “I am a foodie.” Although the Boston Public Market will not open before Governor Patrick leaves office, the market represents a significant accomplishment of his administration. As he explained, the project required coordinating across many agencies, advocacy groups, industry representatives, and citizen groups including the City of Boston, the greater Commonwealth, The Trustees of Reservations, the Department of Transportation and the many producers of local products in Massachusetts. One of those producers, Jared Auerback of Red’s Best seafood shop, explained that the market will help him and other producers bring great products directly to customers.
Mayor Walsh, Senator Pertuccelli, and Representative Miclewitz followed up by praising the effort that led up to the groundbreaking. They look forward to showcasing the city through the market and welcome the jobs and tourism the market brings to the city. The groundbreaking represents 13 years of Morningstar’s hard work and advocacy. Thursday’s milestone was clearly a welcome celebration.
A New Generation of Boston Globe Food Writers
by Carlos C. Olaechea
Perhaps one of the most popular courses offered in the Boston University Gastronomy program, especially for those interested in applying food studies to the communications fields, is Sheryl Julian’s Food Writing for Print Media offered every spring. Julian, who is the dining editor for the Boston Globe, guides students through every form of food writing so that by the end of the semester they are ready to start submitting pieces to newspapers, magazines, websites, and blogs.
If you need any proof as to just how well Julian’s class prepares its students, you only need to read through the Boston Globe’s Food & dining section where every week you’re almost guaranteed to find published recipes, interviews, reviews, and other food-related articles by BU Gastronomy students and alumni, alike. The wave of new Boston Globe food writers from our program has been so impactful that it has caught the attention of Metropolitan College, which recently mentioned on its website how the Gastronomy program is “stirring up a new generation of Globe food and wine correspondents.”
Many students have been published in the Globe as soon as a few months after having taken Julian’s course. A few, like recent graduate Jaclyn Fishman, have become regular contributors to the newspaper, and others have begun contributing to national food publications like Saveur magazine. Besides giving students the practical skill sets to become better food writers, Julian instills a confidence in them to leave the class and start getting their story ideas out there. It’s just one way in which the Gastronomy program at Boston University helps students achieve their professional goals.