Letter From the Director: January 2026
Why Legacy News Must Lead the Way Amid Content Confusion
By Michelle Amazeen
The media world faced big challenges in 2025. Social media platforms like Meta cut back on independent fact-checking, citing concerns about free speech. Yet, polls show most Americans across political lines want information verified, especially on health topics.
At the same time, misinformation spreads quickly, political divisions grow deeper, and new technology like AI-generated deepfakes makes it harder to tell what’s true. These changes have created what I call content confusion—a flood of information mixed with misleading or false messages that makes trusting what we read difficult.
The problem isn’t just that there’s too much information. It’s also about growing distrust caused by how news is made and funded. Many news organizations now produce sponsored or advertorial-style content that looks like news but is actually marketing. Some even use journalists to create this content, which can contradict their own reporting. This blurs the line between news and ads, leading to confusion and lost trust.
Adding to these problems, a few corporations or wealthy owners control many news outlets. This limits the variety of voices and perspectives in the media and can put pressure on newsrooms to avoid tough stories. These economic and political forces make it harder for legacy news sources to fight misinformation and provide reliable facts.
Why 2026 Matters
Despite these obstacles, Americans clearly want trustworthy and accurate news. Polls show strong support for fact-checking and protections against AI-driven fake videos and audio. Many people are even willing to donate money to support these efforts, showing there is real public interest in good journalism.
Communication research plays a vital role here: it helps us understand how misinformation spreads, which fact-checking and labeling approaches work, and how people evaluate sources. Insights from research can guide newsroom practices and public policy—helping news organizations target interventions, design clearer disclosures, and measure what actually rebuilds trust.
Legacy news organizations have experienced journalists trained to check facts and follow ethics, which new social media platforms often lack. But many newsrooms struggle with balancing commercial interests and editorial fairness. They also face pressure from falling budgets and fast-changing technology.
If these newsrooms want to meet the moment in 2026, they need to make real changes. First, they must clearly separate paid promotional content from news articles to avoid confusing readers. They should also support efforts—both within their organizations and through industry and public policies—that foster a diversity of fact-based viewpoints and ownership structures, helping ensure communities receive independent, credible news.
Technology is both a risk and a tool. While AI can spread falsehoods, it can also help newsrooms verify information if used carefully and openly. Partnerships among newsrooms, communication researchers, educators, nonprofits, and technology experts will be critical for developing effective strategies to combat misinformation and strengthen public trust in the media.
Engaging Younger Readers
Much depends on connecting with younger people, who often get news through social media or influencer content. Many young Americans feel disconnected or discouraged by today’s divided media world. But history shows that young people have always played a key role in bringing social change.
Legacy media can play a supportive role in advancing media literacy by creating accessible educational content and partnering with schools and community groups. Communication research can help tailor these initiatives to be more effective, showing what kinds of lessons, formats, and partnerships actually improve critical evaluation skills. Such efforts help equip younger generations to spot misinformation and think critically about sources, preparing them to be informed, responsible citizens.
Supporting Local and Independent Journalism
Strong journalism needs new funding ideas. Public money for local and independent news, limits on media monopolies, and ongoing support for fact-checking all help build a healthier information environment.
Some states like New Jersey and Pennsylvania already fund local news in innovative ways. Others should follow. Recent budget cuts and the shrinking of public media funding make this even more urgent. Public investment ensures that communities get reliable information without too much influence from advertisers or political groups.
Why It Matters to You
Trustworthy news is not just a luxury. It affects your daily life—from health decisions to voting choices, to understanding important local and national issues. When we can rely on accurate information, we can better participate in decisions that shape our communities and country.
If confusion and misleading content keep growing unchecked, it weakens our ability to understand the world and work together. But if news organizations renew their commitment to truth and fairness – and collaborate with researchers, technologists, and educators – they can help rebuild trust and strengthen democracy.
A Time for Leadership
The challenge is big. It requires courage from news leaders, innovation in funding and technology, and a willingness to engage with all communities. Legacy media must step up this year to show they remain the trusted source for facts and fair reporting.
As we move through 2026, rebuilding a media system that serves everyone is urgent and possible. In a world that can feel noisy and confusing, strong journalism – guided by evidence from communication research – is a foundation we all need.




