News

Survey: Falling Confidence that American Businesses will Help Stop Climate Change

By Burt Glass

Americans’ understanding of the problem of climate change hasn’t changed, but their faith in corporations’ promises to address the issue is falling, according to a new opinion survey.

In the latest Media & Technology Survey from Boston University’s College of Communication and IPSOS, 61% of Americans expressed the belief that climate change is predominantly being caused by human activities. This was only slightly less, and not statistically significantly different from the 64% who expressed that belief in a Boston University survey conducted in November 2022.

The responses are consistent with other recent polling showing steady understanding of, and concern about, climate.

But over the same time, the survey suggests that Americans’ confidence that large companies will work to address the issue slipped substantially. In 2022, 60% of respondents believed that “corporate initiatives to address climate change will make a difference,” but now only 48% believe that – a statistically significant decline. Also, 57% of respondents agree with the statement that “corporate promises to address climate change are mostly empty promises,” while only 9% disagreed, revealing a major credibility gap for companies.

Read full story here

Letter from the Director: November 2025

Content Confusion: Why Americans Are Losing Faith in Corporate Climate Promises—and the Media’s Role

By: Michelle Amazeen

As the world wrestles with an accelerating climate crisis, hope rests on collective action from governments, corporations, and citizens. Yet last week’s conclusion of COP30 produced an agreement largely seen as “incremental at best" and far less than what the planet urgently needs. One climate reporter called the final agreement “a document that shows no commitment whatsoever to truth,” highlighting the growing disconnect between political rhetoric and reality.

In this climate of skepticism, public trust in corporate environmental promises is plummeting. COM’s latest Media & Technology Survey found that only 48% of Americans today believe corporate initiatives will truly make a difference on climate change, down sharply from 60% in 2022—a statistically significant drop. Even more damning, 57% agree that “corporate promises to address climate change are mostly empty promises,” while only 9% disagree.

The public is increasingly recognizing the greenwashing doublespeak from corporations that loudly promote sustainability efforts, even as the majority of their investments continue to support activities that harm the environment. This credibility gap highlights the urgent need for greater transparency and accountability in corporate environmental claims.

This widening credibility gap stems not only from corporate inaction but also from how content from these companies is handled by leading news media—institutions supposedly dedicated to truth and public enlightenment. Yet, many prestigious outlets blur the lines between editorial reporting and sponsored advertising, a practice known as native advertising, which often serves corporate interests more than the public’s.

As I chronicle in my latest book, Content Confusion, in May 2023, the New York Times publicly called out Google for pledging to defund climate disinformation while YouTube continued serving ads funding climate lies. Yet the Times itself engaged in a similar duality: producing and hosting native advertising campaigns for ExxonMobil that promote “green” initiatives while distracting from or obscuring the fossil fuel giant’s broader environmental harm.

In reporting on the 2022 US House Oversight hearings on fossil fuel companies misleading the public about climate change, a Times article noted ExxonMobil’s algae biofuel ad campaign created by BBDO Worldwide and published in the New York Times. However, it omitted that the Times’ own T Brand Studio produced a closely related native advertising campaign promoting algae-based fuels. This campaign, now part of a Massachusetts Attorney General lawsuit alleging false advertising, remains live on the Times’ website—even though ExxonMobil ended its algae biofuel efforts in late 2022.

The Times was paid $5 million to produce this 2018 campaign, which was driven by the client’s belief that public perceptions had been distorted by a “volatile news cycle” that misrepresented ExxonMobil’s climate commitments. The campaign intentionally leveraged the Times’ trusted voice—a “Timesian” tone—to reach audiences, making the ads feel like part of the publication’s editorial content.

This represents a fundamental breach of journalistic integrity. When a news organization creates and amplifies branded content to compete against its own news coverage, it becomes complicit in muddying public understanding of critical issues. The very platform meant to reveal truth instead facilitates “content confusion”—the blurring of news and promotional messaging that obscures reality.

The New York Times is far from unique. The Washington Post’s WP Creative Studio has produced many climate-related native advertising campaigns for fossil fuel and petrochemical interests, as have Bloomberg, The Economist, the Financial Times, Politico, Reuters, the Wall Street Journal and other leading news outlets. Several of these campaigns have been implicated in lawsuits alleging deceptive advertising practices.

Such practices indicate how once-clear editorial boundaries have eroded in today’s market-driven media landscape, opening doors for corporate actors to insert themselves into the flow of “trusted” information. In a time when rapid, reliable information is paramount, this commercial influence contributes to a broader disinformation epidemic.

With the public growing increasingly cynical about corporate climate commitments, journalists and news organizations must choose sides unequivocally. The false equivalence created by mixing advertising and editorial content betrays the societal role of the press and jeopardizes democratic discourse. Disclosures alone cannot mitigate the risk when sponsored content is crafted to emulate unbiased news and exploit institutional credibility.

As the fragile COP30 deal shows, our climate challenges are immense. If media organizations continue allowing their platforms to be used for greenwashing and corporate doublespeak, they not only fail their ethical obligations—they impair the public’s ability to discern fact from fiction in a crisis where truth is critical.

Until clear, enforceable separation between advertising and editorial content is restored, readers and policymakers must navigate a landscape of “Content Confusion,” where the line between genuine news and corporate spin becomes increasingly invisible—and where democracy and climate action suffer as a result.

Letter from the Director: October 2025

By ajk90October 24th, 2025in Homepage, Letters From the Director

Navigating Pressures and Protecting Free Speech: Public Views and the Future of Media Freedom

By: Michelle Amazeen

Following recent government pressure to remove Jimmy Kimmel from his ABC late-night show over his politically charged remarks about the assassination of conservative activist Charlie Kirk, Boston University’s Communication Research Center (CRC) conducted a nationwide survey to gauge Americans’ views on government censorship and the First Amendment.

The survey revealed a clear majority (74%) supports First Amendment protections shielding private media from government censorship, except in extreme cases like inciting violence. Conversely, only 19% agree the federal government should threaten media companies with legal consequences over content.

To better understand these findings, I turned to two CRC experts: Dr. Deborah L. Jaramillo, Professor of Film and Television and director of the Film and Television Studies Program at the College of Communication (COM), and Dr. Morgan Weiland, Assistant Professor of Communication Law in COM’s Department of Mass Communication, Advertising, and Public Relations.

Morgan, you noted that these survey findings suggest that FCC Commissioner Brendan Carr’s recent warnings to ABC regarding Jimmy Kimmel’s comments—actions you described as jawboning or what other experts term ‘censorship by proxy,’ where the government pressures private entities to restrict speech—are likely unpopular not just with the general American public, but also among Republicans. Could you expand on this? Why is this happening despite its unpopularity, and what can the public do?

Weiland: The Trump administration's moves with respect to the press are not surprising. Many of them were spelled out in Project 2025, the Heritage Foundation's document that appears to inform the Trump administration's actions. Consider that before he was FCC Commissioner, Brendan Carr wrote the Project 2025 chapter on the FCC.

To the extent that the administration's policy changes and attacks on the press cut against First Amendment principles, our survey suggests that they would be unpopular across the political spectrum. Majorities of survey respondents told us that they oppose government censorship and support content neutrality, both of which are core normative and -- at least for now -- doctrinal First Amendment free speech principles.

Deborah, you and I previously discussed incidents where media content was moderated through industry self-regulation, such as Whoopi Goldberg’s comments on ABC’s The View and Joe Rogan on Spotify. Similarly, radio airwaves were rid of Father Coughlin in 1940, and Trump was banned from Twitter in 2021. How is the current situation different? Couldn’t media companies just be making editorial decisions aligned with their corporate interests?

Jaramillo: I appreciate this question because it pushes us to think about the multiple stakeholders involved in the issue and the circumstances that trigger a decision like ABC’s. Media companies always make decisions in their corporate interests, but in response to what specific external factors?

First, we have Trump’s vocal hatred of Kimmel and, second, as Morgan mentioned above, an FCC chair who walks in lockstep with the president and, in doing so, does not hesitate to dangle its power to approve mergers in front of Disney, Sinclar, and Nexstar. Third, the loosening of media ownership rules in the 1990s and early 2000s has resulted in station groups like Sinclair wielding more power over networks than any single affiliate could. The fourth factor, the assassination of Kirk, was the tripwire. Everyone right, left, and center had to ignore his politics and agree that murder is bad, lest they be accused of, at best, bad taste, and at worst, encouraging political violence.

Public figures, comedians included, were vulnerable because while these horrific moments require reflection and discussion, they more often than not are hijacked by calls for simplistic narratives. The confluence of all of these factors made it easy for Carr to run the FCC playbook and try to force ABC’s hand.

Are these survey findings about television broadcasting applicable to other media?

Jaramillo: According to the poll 67% of respondents favor government-required content warnings for indecent or offensive material, and 45% support government efforts to protect viewers from such content, but just 29% believe the government should intervene when viewers are offended by violent, indecent, or political television content.

I often tell my students that when they study television they wind up studying the government, the public’s relationship with the government, and the public’s attitudes toward free speech. Which sectors of our society do we believe deserve speech protections? Why are we more accepting of government intervention in cultural arenas than in health care, particularly when children are usually held up to be the most vulnerable in both of these areas?

Looking historically, concerns about media control have persisted for nearly a century. Representative Luther Johnson of Texas warned before the Radio Act of 1927:

American thought and American politics will be largely at the mercy of those who operate these stations, for publicity is the most powerful weapon that can be wielded in a republic. And when such a weapon is placed in the hands of one person, or a single selfish group is permitted to either tacitly or otherwise acquire ownership or dominate these broadcasting stations throughout the country, then woe be to those who dare to differ with them. It will be impossible to compete with them in reaching the ears of the American people.

Today media consolidation continues with many major properties owned by billionaires: Elon Musk (Twitter/X, Starlink), David Zaslav (CBS News, TikTok), Jeff Bezos (The Washington Post), Dr. Patrick Soon-Shiong (The Los Angeles Times), and even the President of the United States with TruthSocial.

What do these polling results imply for the current US media landscape? What does it mean if private media companies comply in advance with authoritarian pressures? Is there any hope?

Weiland: I want to step back and take a long view on some of the trends that you highlighted to put them in historical context -- and hopefully end on a somewhat positive note. One of the reasons there was so much exuberance in the early 2000s about the internet was precisely that it would solve the problem of media consolidation that plagued the American media system during the latter half of the twentieth century.

To be sure, the internet and the social media companies that have come to dominate it ended up replicating a version of the media consolidation problems we saw in the 20th century, due in part, as my research shows, to legal decisions that effectively foreclosed on regulation and allowed for "self-regulation" of online speech. But the critique still stands. And the stakes of that critique are even higher today. It is much easier for the government to intimidate a consolidated media landscape that is dependent on the FCC and FTC for mergers and other support, and for which their media offerings are a sliver of their overall corporate portfolios.

But the survey shows that the public's values point in the direction of policy solutions. If the public dislikes censorship and supports content neutrality, then supporting a diverse array of independent media outlets could provide one solution. It's much harder for the government to play wack-a-mole with a diverse, diffuse, and disobedient press.
Jaramillo: When the radio networks moved into television, they set out to assert the dominance of the commercial paradigm and to use the prohibitive expense of TV production and broadcasting to their advantage. In other words, they didn’t want TV to be radio, which was cheaper and, after much debate, made space for noncommercial broadcasters.

Commercial TV broadcasting began in 1946, and while noncommercial stations did crop up slowly, we did not have legislation to create national public broadcasting until 1967. The systematic marginalization of noncommercial TV and the failure to insulate the Corporation for Public Broadcasting’s financial health from political pressure has meant that how we see TV–what we love, what we hate, what we find boring, how our days are broken up–has been determined by the logics of corporate media.

If I could add another question to the poll, I would want to know how many people are in favor of a fully taxpayer-funded, independent public broadcasting system. Not what we had until recently, but an actual, financially secure public broadcasting system. If, as our poll indicates, the majority of Republicans and Democrats are in favor of the government protecting TV viewers, then we need to understand if or whether that protection goes beyond content warnings. Protection is also about access to information that ensures a robust citizenry and access to entertainment unencumbered by commercial constraints.

In other words, we can’t have a thorough discussion of corporate media’s capitulation to an authoritarian regime without also interrogating the ways our government and the major media companies weakened the information ecosystem at the start, not just by limiting viable alternatives but by foreclosing the public’s ability to imagine a television system not dominated by NBC, CBS, and ABC (or, in today’s media landscape, Disney, Comcast, Warner, etc.). Although Kimmel is a less-than-ideal cause (does no one remember The Man Show?), I’m hopeful the activism that has grown because of the blatant show of corruption will continue well beyond his next jab at Trump.

As our experts noted, the recent survey confirms broad public opposition to government censorship and strong support for First Amendment protections across political lines. While media consolidation and political pressures pose real challenges, the public’s commitment to free expression offers a foundation of hope. By staying vigilant and fostering diverse voices, we can work toward a media landscape that truly supports democracy and open dialogue.

Survey: Large, Bipartisan Majorities Oppose Government Censorship of Talk Show Hosts, Media Companies

By Burt Glass

Almost three out of four Americans (73%) across political lines agree that the First Amendment should protect private speakers, like media companies and talk show hosts, from government censorship so their speech is virtually unrestricted, except for inciting violence.

That’s a key finding in a new Media & Technology Survey by Boston University’s Communication Research Center, conducted in the wake of government pressure to remove Jimmy Kimmel from his late night show after he made politically charged remarks related to assassinated conservative activist Charlie Kirk.

Support was strongest among Democrats (87%), but by nearly five-to-one, Republicans agreed rather than disagreed with the statement (64% vs. 13%).

“These findings suggest that FCC Commissioner Brendan Carr’s recent threats against ABC over Jimmy Kimmel’s remarks – which are jawboning, or what one think tank calls ‘censorship by proxy,’ where the government coerces private actors to suppress speech – would be unpopular not only with the American public generally, but with Republicans, too,” said Morgan Weiland, an assistant professor of communication law at Boston University’s College of Communication and lawyer who writes and teaches about free expression and digital media technologies.

Read full story here

Survey: Big Margins Support Protections Against AI-Powered “Deepfakes” on Social Media

By Burt Glass

An overwhelming majority of Americans across the political spectrum support protections against “deepfakes” in media that use a person’s voice and visual likeness without permission, according to a new opinion survey designed by the Communication Research Center at Boston University’s College of Communication and conducted by Ipsos.

More than four of five (84%) respondents agreed or strongly agreed that individuals should be protected from the unauthorized use of their voice and visual likeness in digital replicas created by artificial intelligence, or AI.

“As social media platforms scale back content moderation and generative AI creates realistic imitations of celebrities, creators, and journalists, disinformation is spreading faster and more widely than ever before,” said Michelle Amazeen, associate professor and CRC director at Boston University. “In this confusing environment, one principle has strong bipartisan support: the public overwhelmingly agrees that everyone’s voice and image should be protected from unauthorized AI-generated recreations.”

Read full story here

Letter from the Director: September 2025

Back to School 2025

By: Michelle Amazeen

With the crispness of fall settling in and the start of a new semester, I hope all Communication Research Center (CRC) fellows are re-energized and entering this semester with renewed enthusiasm for their important work. Many of us have continued advancing our research and sharing insights throughout the summer. The College of Communication (COM) was proudly represented at the International Communication Association conference in Denver, Colorado (see photo), as well as the Association for Education in Journalism and Mass Communication in San Francisco, California.

Boston University COM students, researchers, and faculty
Boston University COM students, researchers, and faculty at the International Communication Association conference in Denver, Colorado

I’m delighted to announce that, as of July 1, the CRC has welcomed six new fellows who bring diverse expertise to our community. Joining us are Dr. Joshua Baldwin and Dr. Joan DiMicco from Emerging Media Studies; Dr. Xiaoya Jiang, specializing in Media Science; Dr. Susanna Lee and Dr. Jing Yang in Advertising; and Dr. Morgan Weiland focusing on Media Law & Policy. I’m excited to learn from their fresh perspectives.
All COM faculty, staff, and students are warmly invited to attend the CRC’s Open House on Thursday, September 18, from 4:00 to 6:00 pm. Co-hosted with COM’s Center for Media Innovation for Social Impact (MISI), the event will feature refreshments, demonstrations of our biometric technologies, and wonderful opportunities to network with your colleagues in the College. Please join us for an engaging and informal afternoon!
Our CRC fall programming is shaping up with an outstanding lineup of presentations as part of the Colloquium Series Please mark your calendars for these talks by COM researchers:

  • Wednesday, September 24 – 3:30 pm: Dr Michael Elasmar, "An AI-Assisted Methodology for Quantifying Measurement Error of Social Media Text Posts"
  • Thursday, October 9 – 3:30 pm: Dr. Katy Coduto & Prof. Margaret Wallace, “Friending Artificial Intelligence: How People Bond with ChatGPT Over Time
  • Wednesday, November 12 – 3:30 pm: Dr. AnneMarie McClain, “Adapting and Dreaming: How Supportive Families of LGBTQ+ Kids Respond to Today’s Media Representation

Additionally, as part of our Dr. Melvin L. DeFleur Distinguished Lecture Series, we will welcome Dr. Brooke Erin Duffy, Associate Professor in the Department of Communication at Cornell University. Join us on Wednesday, November 19 at 3:30 pm for her talk, “The Visibility Bind: Platform Labor, Precarity, and Resistance in the Creator Economy.” We look forward to an insightful and stimulating discussion.

Our monthly Work-in-Progress (WIP) meetings resumed on September 4. These sessions offer a fantastic opportunity to forge connections within our research community and engage in scholarly discussions with COM faculty. WIP meetings will be held on the first Thursday of each month at 3:30 pm in the CRC room B04E throughout the semester. We encourage you to participate!

We will also continue offering research training for faculty and students on key technologies such as Meltwater and iMotions software. CRC Lab and Research Manager Amanda King is available this fall to conduct workshops introducing students to biometric research methods. If you’re interested in organizing a session, please reach out to them at ajk90@bu.edu.

To build on the thought leadership of our faculty fellows, the CRC is resuming its Media & Technology Public Opinion Poll with national polling firm, Ipsos. Since its inception in January 2022, CRC fellows have explored public attitudes on topics including media trust, artificial intelligence, climate change, social media censorship, dating apps, media literacy, deepfakes, and more. You can review all the press releases here, and fellows may access raw data from past polls here (password protected). Interested in fielding a poll related to your research? Find details and submit your interest here.

Lastly, The COMversation podcast returns for its second season, hosted by Dr. Charlotte Howell. Designed to make communication research accessible to the public, the podcast connects academic insights with current events. Be sure to tune in!
Wishing you all a productive and inspiring fall semester. I look forward to seeing you around campus—and especially at the CRC!

Letter from the Director: August 2025

Information Under Threat: Protecting Truth and Democracy in Uncertain Times

By: Michelle Amazeen

As a professor in higher education, I spent this summer advancing my research, planning new courses, and observing with growing concern the narrowing of public information in our society.

Last week, I attended the journalism and mass communication educators’ conference in San Francisco, themed “Leading in Times of Momentous Change: Individual and Collective Opportunities.” Among other activities, I reviewed a panel focused on correcting misinformation, an urgent issue amid escalating challenges posed by false information. Presenters examined interventions addressing social media influencers who promote harmful health remedies and the difficulties faced by professional fact-checkers operating in non-democratic environments. These discussions highlighted a troubling reality: the United States is increasingly exhibiting characteristics of democratic erosion.

Boston University Communication Research Center Fellows at the annual conference of the Association for Education in Journalism and Mass Communication.

These worrying trends are manifesting in various ways throughout society. For instance, book bans in public schools and libraries restrict access to diverse viewpoints. Federal agencies, under the Trump administration, removed COVID-19 signage and replaced critical health websites with pages such as the White House’s "Lab Leak: The True Origins of COVID-19." Climate science data has also been distorted or censored. Such actions undermine scientific integrity, suppress dissent, and promote a controlled narrative that stifles independent thought, particularly among young people.

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The White House “Lab Leak” Website: https://www.whitehouse.gov/lab-leak-true-origins-of-covid-19/

Independent media – essential for holding power accountable – have come under relentless pressure as well. In the lead-up to the 2025 presidential election, The Washington Post and The Los Angeles Times abruptly canceled planned endorsements of the Democratic nominee, Kamala Harris. Since then, the Post narrowed its opinion page policy to emphasize “personal liberties and free markets.” Media outlets like CBS and ABC have settled multi-million-dollar lawsuits initiated by President Trump, signaling how legal tactics can chill critical reporting. Even conservative publications such as The Wall Street Journal have been targeted for their investigative work. Meanwhile, popular satirical programs, including Stephen Colbert’s The Late Show have been canceled, further shrinking spaces for dissent and critical commentary.

Two concerning indicators of democratic health are especially apparent today. First, the rise of independent fact-checking organizations – now numbering over 50 in the US – signals underlying democratic fragility rather than strength. Second, Congress’s recent defunding of public media, culminating in the dissolution of the Corporation for Public Broadcasting, severely undermines public access to trustworthy information.

What do these developments mean for the future of American democracy and informed citizenship?

These questions will guide my students’ exploration during the fall semester as they engage with newly developed courses on information integrity. Beyond the classroom, revitalizing local public media is critical. Massachusetts should be considering the establishment of an independent nonprofit to channel public funds to reliable community news sources, an approach gaining momentum across the country. New Jersey, for example, has committed over $10 million since 2021 to bolster local journalism, while Pennsylvania is exploring similar initiatives.

These efforts demonstrate that supporting independent, well-funded local media is essential to restoring a healthy information ecosystem and safeguarding democracy.

As communication researchers and educators, it is our responsibility to study these challenges rigorously, prepare future media professionals, and actively support initiatives that promote the free and accurate flow of information—essential pillars for a healthy democracy.

Letter from the Director: June 2025

The CRC at 66: A Legacy of Inquiry in a Changing Media Landscape

By: Michelle Amazeen

COM graduate students in the division of Emerging Media Studies hosted their annual #ScreentimeBU conference on June 23rd. This year’s theme was The Human Algorithm: Exploring Digital Behavior, AI Influence, & Inclusive Futures. I was honored to deliver the following welcoming address:

This year’s theme invites us to reflect on the evolving relationship between media, technology, and society—and to ask what it means to be human in an age increasingly shaped by algorithms.

To understand where we are, we must first look back. The field of communication research was born in the early 20th century, when scholars began to study the effects of film—the “new media” of the era—on children and young people. By the 1950s, television had become the focus of concern, prompting a wave of research into how media influences behavior, perception, and culture.

It was in this context that Boston University’s School of Public Relations and Communication (the precursor to COM) founded the Communication Research Center (CRC) in the summer of 1959. Under the leadership of Dr. Edward J. Robinson, and with the contributions of Professors Ralph Rosnow and Fred Powell, the CRC became a hub for rigorous, socially engaged scholarship. In the decades that followed, CRC fellows examined the effects of television on children (among other things), paralleling the work of George Gerbner and his Cultural Indicators Project, which introduced concepts like Cultivation Theory and the Mean World Syndrome—the idea that people who watch a lot of TV come to see the world as more dangerous than it actually is.

Over a half century later, today we face a new media landscape—one that is faster, more fragmented, and more immersive than ever before. Social media platforms have rewired childhood and adolescence, as scholars like Jonathan Haidt have argued, contributing to rising levels of anxiety and depression. Generative AI tools like Google Gemini and ChatGPT are reshaping how we create and consume content, often without sufficient public understanding or critical oversight. In the New York Times just this morning is the article, The AI Race Is Splitting the World Into Haves and Have-Nots, particularly between the Global North and the Global South. And in an era of “content confusion,” where misinformation spreads rapidly and trust in institutions is eroding, the stakes of communication research have never been higher.

We are also living through a turbulent time: government investment in science is shrinking, global alliances are under strain, and democratic norms are under threat. In this climate, the CRC remains committed to advancing research that is not only methodologically sound but also socially meaningful.
One of the most powerful—and accessible—ways to stay grounded in such times is by engaging critically with the information and technologies we consume and share. Communication research gives us the tools to do just that. It helps us decode media messages, understand their effects, and imagine more inclusive, ethical, and humane digital futures.

As we explore “The Human Algorithm” together over the next few hours, let us remember: the power of media is not just in the tools we build, but in the questions we dare to ask. And the most powerful algorithm of all… is the human one.
Thank you for being part of this community.

While this message began as a welcome to graduate students and scholars, its themes resonate far beyond the walls of academia. Whether you're a student, educator, policymaker, technologist, or simply a curious citizen, we all have a role to play in shaping the digital world we inhabit. The questions we ask—and the values we uphold—will determine the kind of future we create. Let us continue to engage critically, act ethically, and imagine boldly. Because in the end, the most powerful algorithm isn’t artificial—it’s human.

Survey: Plenty of skepticism of AI in dating apps, especially among women, survey finds

By Burt Glass

More than twice as many people disagree with the idea that computer-powered artificial intelligence in dating apps will lead to more successful relationships than agree – and the gap is even larger among women.

That’s according to a new opinion survey designed by the Communication Research Center at Boston University’s College of Communication and conducted by Ipsos.

Artificial intelligence (AI) technology is playing a greater role in how dating apps find potential partners for users and is touted by their creators as a big step forward in the field. But Kathryn Coduto, an assistant professor of media science at Boston University and the survey’s designer, says that uncertainty around AI has been consistent over three years of opinion surveys.

“People still feel like they can find a soulmate on a dating app, and at the same time they still feel largely uncertain about AI,” Coduto says.

Only one in 10 (10%) women agree AI-powered dating apps lead to more successful relationships, half that of men (20%).

“Among those who follow the industry, there have been whisperings about this, and the difference is small but significant,” Coduto adds. “This is some of the first hard evidence that women differ from men in this arena, and it follows trends about men generally being more optimistic and present on dating apps.”

Read full story here.

Letter from the Director: May 2025

The Spring 2025 Semester in Review

By: Michelle Amazeen

With the end of another semester, I have been reflecting upon the many activities in the CRC and among our fellows in 2025, thus far.

At a time when external research funding has been increasingly difficult to attain (and retain), the CRC continued its annual call for Faculty Research Seed Grant proposals with the aim of fostering inter-departmental, cross-disciplinary collaborations on communication-related issues to help society engage with modern challenges. Moreover, we expanded internal grant funding opportunities with our inaugural call for proposals for the Hugo Shong Misinformation Faculty Research Grants which seek to support research aimed at improving information quality and protecting democratic institutions. You can read about the awardees and their projects in the pages that follow.

For assistance in identifying external funding opportunities, fellows are encouraged to engage with Agnes Burt (agnesb@bu.edu) of BU Foundation Relations and Jennifer Grodsky (grodsky@bu.edu) of BU Federal Relations. For grant pre- and post-award processes, COM’s Amanda King and team offer support. Contact Amanda (ajk90@bu.edu) for more details.

Dr. Ejae Lee framed in the center mid-sentence, with a camcorder out of focus to the left recording her lecture. In the background sits a slideshow.
Dr. Ejae Lee stands before a crowd presenting 'Communicating Authenticity in Corporate Social Advocacy'.

Our Colloquium Series consists of monthly research presentations that highlight the original research of our CRC fellows and, on occasion, special guests. I would like to thank our 2025 spring Colloquium speakers which included special guest, Dr. Mara Einstein, Professor of Media Studies at City University of New York, who gave a talk in February on her recent book, Hoodwinked. In March, we heard from Dr. April Yue, Assistant Professor of Public Relations, about internal organizational communication.

Dr. April Yue -holding a microphone- facing someone out of the frame, standing next to a podium with Boston University on the front.
Dr. April Yue answers an attendee's question at her March Colloquium lecture.

And in the month of April, Dr. Ejae Lee, Assistant Professor of Public Relations, shared her research on how individuals form opinions about a corporation’s authenticity. You can read about and see recordings of these presentations as well as those from many of our past Colloquium speakers on our website.

In addition to our Colloquium Series, every semester our fellows nominate a distinguished scholar from outside the university to share their outstanding scholarship, expertise, and experience with the BU community. Our distinguished lecture series is a tribute to Dr. Melvin L. DeFleur, a past colleague, to honor his contributions to the fields of communication and media research. This spring, we were honored to host Dr. Seth Lewis (University of Oregon) as our DeFleur Distinguished Lecturer who spoke about “Humans, Machines, and News: Research Approaches for Making Sense of Generative AI and Journalism.” A recording of his talk is accessible on our website, as well.

Dr. Seth Lewis, engaged, leaning on a table while speaking with a faculty member whose back is to the camera.
Distinguished DeFleur lecturer Dr. Seth Lewis engages with a faculty member at the lecture reception.

In promoting a culture of research and collaboration, our fellows had opportunities throughout the semester to gather in person. Our monthly Work-In-Progress meetings enabled fellows to informally discuss their research with the intent of idea exchanges surrounding any aspect of research efforts (collaboration, theoretical premises, study design, methods, resources, analysis issues, literature searches, conference presentations, etc.). While we will continue these meetings in the future, please let me know if you have ideas for improvement or other ways to foster opportunities for intellectual inquiry.

The CRC has two formal outreach programs designed to enhance public access to the work of our faculty fellows: the Media & Technology Public Opinion Poll and “The COMversation” podcast. Since its inception in January 2022, the COM/CRC Media & Technology Public Opinion Poll has enabled faculty fellows to advance their thought leadership on a variety of information integrity topics. This past semester, our polls involved social media content moderation (January) and dating apps (February) leading to media coverage in BU’s The Brink, Forbes, Poynter, Culture Vulture, and in Sherwood News. Although the polling has been paused in light of budget reduction requests by BU leadership, we hope the suspension is temporary. Faculty members with ideas for a future poll can get involved by completing this Google Form.

Dr. Mara Einstein sits at a table, her head bowed towards her book as she signs it for a lecture attendee. She is bookended by other copies of her book, Hoodwinked.
Dr. Mara Einstein signs a copy of her book Hoodwinked following her lecture.

To make communication research even more accessible to the public, the CRC launched The COMversation, a podcast that connects academic insights with current events. Hosted by Dr. Charlotte Howell – who was a 2025 Dean’s Award recipient for her work on the podcast – three new episodes were released this spring. Our March episode was about the 2025 Oscars, featuring Dr. Deborah Jaramillo (COM) and Prof. Betsy Walters (CAS). April featured an interview with Dr. Mara Einstein (CUNY) about her new book Hoodwinked. Our May episode is about Youth in Media featuring Dr. Bruno Guaraná (COM) and Dr. AnneMarie McClain (COM). More episodes are being prepared for release over the summer, so be sure to follow The COMversation on Spotify or iTunes and give us a listen!

Given the University’s commitment to engaging students in research, the CRC continued to facilitate fellows’ efforts to recruit students as research participants via our SONA research participant management system. The SONA system gives both graduate and undergraduate students an opportunity to become involved with various research activities across COM while earning course credit for doing so. This semester, 83 research studies were available to over 600 students from 39 different COM courses. 11,841 data points across all studies were collected. I hope you will consider registering your courses for the fall 2025 semester. For more information about how our SONA program works, please visit our website or email comsona@bu.edu.

Last but not least, I am incredibly grateful for the commitment and hard work of our staff this spring. Many thanks to our Lab and Research Manager, Amanda King, who has made our facilities a welcoming place for scholarly activities and has skillfully trained both experienced and emerging researchers on the technologies offered by the CRC. I would also like to thank our wonderful student assistants who helped to keep the Center running. Yelena Rodolitz (EMS) was our SONA administrator assisting with the behind-the-scenes work on our research participant management system and also assisted with research projects in the Center. Yifang “Violet” Li (MCR) was our Communications Assistant writing about, filming, and promoting our activities and our fellows. And Abby Bonner (FTV) and Eliza Lakritz (MS) were our Podcast Assistants developing the protocols and processes for our podcasting efforts and editing and producing the episodes. Thanks to you all!

To our CRC community of fellows, I wish you a wonderful summer with time to relax and recharge. I look forward to seeing you in the fall.