Marketing and Economic Growth
By Leo Sveikauskas
Firms are increasingly investing in marketing activities; marketing assets are becoming an important component of firm capital. But how much do these investments contribute to economic growth?
By Leo Sveikauskas
Firms are increasingly investing in marketing activities; marketing assets are becoming an important component of firm capital. But how much do these investments contribute to economic growth?
James Bessen, TPRI Executive Director’s, new article “How Software Stifles Competition and Innovation” in Communications of the ACM, Volume 66, Issue 10, October 2023 pp 34–36.
James Bessen, TPRI Executive Director’s, new book featured in Politics Today, March 6, 2023.