Letter from the Director: November 2023

In Thanksgiving: Rosalynn Carter as Political Communicator (1927-2023)

By: Michelle Amazeen

With multiple wars raging and the world enduring infodemics, pandemics, and climate-related disasters, it may seem difficult to be grateful for much of anything at present. However, at this time of Thanksgiving in the United States, I wanted to pay homage to a former First Lady whose actions touched on all of these calamities. Rosalynn Carter died this past Sunday on November 19, 2023 at the age of 96 at her home in Plains, Georgia. To do so, I turned to COM’s Senior Associate Dean, Dr. Tammy R. Vigil, whose expertise includes women as political communicators and who has authored two books about First Ladies including Moms in Chief: The Rhetoric of Republican Motherhood and the Spouses of Presidential Nominees, 1992-2016 (University Press of Kansas, 2019) and Melania & Michelle: First Ladies in a New Era (Red Lightning Books, 2019). The following is a tribute from Dr. Vigil:

Rosalynn Carter often appeared the picture of demure, middle-class femininity in a well-ironed blouse neatly tucked into a simple A-line skirt. Yet, behind the outward image of reserved simplicity stood a fearless first lady who broke barriers and pushed boundaries. Rosalynn Carter, well-known as a champion of mental health, served as the key White House administrator on behalf of the Mental Health Systems Act and testified in front of Congress as part of her advocacy efforts. She also vigorously supported the Equal Rights Amendment, led workshops on alleviating unemployment, and supported cultural exchange programs. Carter was frequently an official emissary of the president, embarking on diplomatic efforts in Brazil, Costa Rica, Rome, and Thailand, negotiating on behalf of the president and the nation in a manner few first ladies dared to do. Her courageous efforts to use the “velvet pulpit” of the first ladyship in a meaningful fashion resulted in Time magazine dubbing her “the second most powerful person in the United States” in 1979. Her high level of activity led to legislative efforts to curb her influence, yet she persisted. Rosalynn Carter helped formalize the Office of the First Lady, creating resources and space for future presidential spouses to more effectively advocate for causes that impact a wide range of constituents.

During the more than four decades since she left the East Wing, Rosalynn Carter travelled the world as an inspirational and assertive figure whose goals were, as she put it, “waging peace, fighting disease, and building hope.” She continued to crusade for causes she believed in and remained politically active throughout her life. Through the Carter Center, Rosalynn worked toward peace in the Middle East, led public conversations about sexual inequality, promoted childhood immunizations, and drew attention to the importance of caregiving. In 2018, she led a chorus of former first ladies who spoke out against the separation of migrant children from their families at the southern US border, drawing attention to the humanitarian crisis and calling for change. Two years later, she narrated a video segment for the 2020 Democratic National Convention in which she argued for national unity and optimism. Rosalynn Carter was a model of activism, compassion, determination, and empowerment.

I am grateful for the work of Mrs. Carter on behalf of our country and humanity. I am also grateful for the work of my colleagues whose communication research illuminates these important actors.

I wish you and your families a Happy Thanksgiving with time to reflect and reconnect.

Letter From The Director: October 2023

By: Michelle Amazeen

In the mid-1980s, Rolling Stone Magazine underwent an image transformation. Widely perceived of as a magazine carrying content that only appealed to a niche population of counterculture hippies, the award-winning “Perception. Reality.” advertising campaign, created by advertising agency Fallon McElligott, disputed that notion. Through a series of over 60 print executions, the ads conveyed that readers were actually mainstream and affluent.

Similarly, the Communication Research Center (CRC) is sometimes perceived of as having activities that primarily involve programming with speakers from other universities and/or research presentations by BU COM faculty. It’s true that since 2011, the Dr. Melvin L. DeFleur Lecture Series has annually invited two distinguished scholars from outside the university to share their scholarship, expertise, and experience with the BU community. Even before then, since October 2009, the Communication Research Colloquium Series has hosted monthly research presentations every semester that highlight current and original research of CRC fellows. However, to say that CRC activities are primarily limited to speaker series is not reflective of reality.

Since 2011, the CRC has facilitated scores of research studies, many involving surveys. Our fellows review survey research protocols to ensure the rights and welfare of humans participating as subjects in research. Dozens of these studies have sampled from the student population of COM made possible by our SONA participant recruitment and study management software that we acquired in 2016. Other studies are based upon non-student populations, such as this one – covered by CNBC – about U.S. adult perceptions of climate change.

Still other studies involve in-lab controlled experiments approved by the university’s Institutional Review Board. One study, for example, examined the ability of participants to recognize whether media content was a news article versus “native advertising,” a form of sponsored content that imitates journalism. Some participants who arrived at the CRC were provided an iPhone on which to view the content while others were provided with a laptop. As predicted by the Persuasion Knowledge Model, even the participants most motivated to engage with news were less likely to recognize that content was advertising when viewed via the iPhone.

Beyond surveys and experiments, the CRC has hosted focus groups in our state-of-the art focus group facility. The adjacent viewing room with a one-way mirror allows for unobtrusive observation, and the digital recording tower can create audio/video recordings of sessions.

Our on-site data analysis and coding lab with dual-monitor computer stations facilitates the analysis and coding of media content. In one study, for instance, researchers conducted a content analysis of commonly binge-watched online original TV programs for portrayals of violence. Consistent with Cultivation Theory, the programs were often violent, with non-white women more likely to be targets of sexual violence and non-white men more likely to be the perpetrators.

You can learn more about this study from the news coverage it generated in 2019 on Boston 25 News.

Many other studies conducted by CRC fellows rely upon social media data obtained from the varying social media listening tools we offer or leverage COM’s Media & Technology surveys that poll nationally representative samples of U.S. residents.For example, one such study reported by the Boston Globe examined adults’ perceptions of dating apps and another, reported by eWeek, examined artificial intelligence.

Indeed, the reality is that, more than just a forum for scholars to present their research, the CRC has been helping its fellows produce research that has been covered in national news media, from the New York Times to the Los Angeles Times to CNN. That’s research that matters.