DeFleur Distinguished Lectures

The College of Communication annually invites two distinguished scholars from outside to share their outstanding scholarship, expertise, and experience with the BU community. In recognition of the pioneering and inspirational contributions of Dr. Melvin L. DeFleur to the field of mass communication research and his service as a venerable and inexhaustible member of COM’s Communication Research Center (CRC), the faculty members of the CRC have named this series in his honor.

Misinformation and Society: Five Lessons I’ve Learned from Studying Thousands of Years of Falsehoods

YOTAM OPHIR, Ph.D

Associate Professor of Communication
University of Buffalo
April 2026

Misinformation is nothing new. For as long as humans have communicated, they have also manipulated information and deceived others to gain power. Nevertheless, scholars, journalists, and pundits have expressed a concern about humanity entering a new “Post-Truth” era, one driven by the collapse of truth and political turmoil. In this talk, Dr.
Ophir argues that humans have never been motivated by accuracy and that the current moment could be better explained by considering unprecedented technological and political developments. Potential solutions are discussed.

RSVP HERE