Dr. Arunima Krishna, Assistant Professor of Public Relations, will be discussing public perceptions of and responses to corporate misconduct, this Thursday — September 16th, 2021 from 3:30-4:30pm — as part of the BU Communication Research Colloquium Series.
Dr. Krishna will be discussing the potential long-term effects of corporate misconduct allegations on a corporation, as well as on its’ internal and external publics. The lecture will address a research program intended to examine publics’ multidimensional reactions to such allegations, and how corporations can mitigate these situations in a manner that limits their damage.