The CRC is excited to announce its recent adoption of iMotions, a modular software platform for physiological assessment, for a variety of uses in experimental media research. Faculty and students are now able to measure eye tracking and emotional arousal.
The remote Eye Tracking Module is an easy-to-use platform that provides robust data quality and state-of-the art visualizations and metrics showing where, when, and what people look at. All raw eye tracking data is easily exported for deeper analysis.
GSR allows researchers to detect how aroused or stressed individuals are by measuring changes in their skin conductivity. The more emotionally aroused individuals become, the more sweat the hands produce. The peaks show increases in arousal or interest at key times during stimulus exposure.