Behavioral economics and preferences
Many interventions to improve public health require behavior change, whether from patients, providers, or others. Similarly, interventions that address patient and/or provider preferences for the delivery of care have a better chance of succeeding. We are using the tools of behavioral economics to understand preferences and change behaviors related to HIV and other public health concerns.
- CHoiCE: Preferences of high school students for HIV and contraceptive services (Completed)
- Indlela: Behavioural insights for better health
- INTUIT-SA: Integrating U=U into HIV counseling in South Africa
Publications and Documents
Designing AI-powered healthcare assistants to effectively reach vulnerable populations with health care services: A discrete choice experiment among South African university students. medRxiv, 2025.01. 30.25321409
Designing Artificial Intelligence-Powered Health Care Assistants to Reach Vulnerable Populations: A Discrete Choice Experiment Among South African University Students, Mayo Clinic Proceedings: Digital Health 3 (3), 100248.
Behaviourally-informed two-way text messaging to improve return to HIV care in South Africa: evidence from a randomised controlled trial, AIDS and Behavior 29 (11), 3661-3672.
Govender K, Girdwood S, Letswalo D, Long L, Meyer-Rath G, Miot J. Primary healthcare seeking behaviour of low-income patients across the public and private health sectors in South Africa. BMC Public Health 2021; 21:1649.
Govathson C, Long L, Moolla A. et al. Understanding school-going adolescent’s preferences for accessing HIV and contraceptive care: findings from a discrete choice experiment among learners in Gauteng, South Africa. BMC Health Serv Res 23, 1378 (2023). https://doi.org/10.1186/s12913-023-10414-w