Behavioral economics and preferences

Many interventions to improve public health require behavior change, whether from patients, providers, or others. Similarly, interventions that address patient and/or provider preferences for the delivery of care have a better chance of succeeding. We are using the tools of behavioral economics to understand preferences and change behaviors related to HIV and other public health concerns.

• CHoiCE: Preferences of high school students for HIV and contraceptive services
• Indlela: Behavioural insights for better health
• INTUIT-SA: Integrating U=U into HIV counseling in South Africa

Other Publications and Documents

Govender K, Girdwood S, Letswalo D, Long L, Meyer-Rath G, Miot J. Primary healthcare seeking behaviour of low-income patients across the public and private health sectors in South Africa. BMC Public Health 2021; 21:1649.

Govathson C, Long L, Moolla A. et al. Understanding school-going adolescent’s preferences for accessing HIV and contraceptive care: findings from a discrete choice experiment among learners in Gauteng, South Africa. BMC Health Serv Res 23, 1378 (2023). https://doi.org/10.1186/s12913-023-10414-w