Tag: mcdonalds

Our Culture of Technology

In a world of globalization, homogenization, McDonaldization, and all the other –izations that have been created to signify the “sameness” of cultures around the world, does content and culture affect how we use our technology? According to the Apparatgeist paradigm devised by Katz and Aakhus (2002), people and media technology are in a cyclical relationship […]