Blog

Analysis of Twitter network: Brand Cluster & Broadcast Network

By Shijin HuangOctober 31st, 2018in Blog

In the NodeXL graph gallery, various graphs convey a lot of information, not only the size and structure of the network, but also the words, hashtags, and URLs people used. The graph below represents a network of 5,181 Twitter users whose tweets in the requested range contained “Toyota,” or who... More

Social Network Analysis and Vertical Integration

By Ting ChenOctober 29th, 2018in Blog

  Ting Chen Since the founding in 2006, Twitter has become a popular social network platform for internet users to acquire information, follow news updates and share opinions with a certain amount of other Twitter users. Until today, as Nikos Smyrnaios (2018) noted, Twitter remains its independence as one of the only... More

Social Network Analysis: Weak Tie versus Networked Individualism

By Senhao LiOctober 16th, 2018in Blog

The Trend of Social Network Analysis As the social network sites (SNSs) play an increasingly prominent role in our lives, more studies are conducted to examine the interactions between SNS users within the theoretical frame of network analysis of social science. Donath and boyd (2004) argued that SNSs could accumulate the... More

Vertical Integration in Commercial Settings

By Zaizhen GengOctober 15th, 2018in Blog

Marc Smith, Lee Rainie, Ben Shneiderman and Itai Himelboim found six conversational archetypes on Twitter conversation networks. They are Polarized Crowd, Tight Crowd, Brand Cluster, Community Clusters, Support Network and Broadcast Network. In my personal view, though these six different types can’t cover all the conversations happening on Twitter, they... More