Temptation: The Effects of Immediate and Delayed Rewards
As we approach the loved holiday season, we also approach the dreaded weight gain that comes along with it. It probably won’t come as a surprise to you that our brain, specifically the hippocampus, plays a role in resisting immediate or delayed temptation.
The hippocampus deals with memory, including recalling past events and imagining them in the future. A study called “A Critical Role for the Hippocampus in the Valuation of Imagined Outcomes” examines healthy people as well as people with Alzheimer’s disease, which impairs memory and is associated with atrophy of the hippocampus. The study looked at “time- dependent” choices having to do with money in addition to “episodic” choices having to do with food, sports, and cultural events.