Course Spotlight- Food Marketing
MET ML565, Food Marketing will be taught by our newest part-time faculty member Robin Cohen in Spring 2025. The class will meet on Mondays from 6 to 8:45 PM.
Food Marketing applies the fundamental concepts of marketing and brand management to the food industry, with a particular focus on the New England culinary scene. The food marketing space covers many distinct sectors including products, restaurants, retail outlets, services such as catering, culinary travel and tours, and food events. Although many marketing fundamentals
apply universally, we will examine how each part of the food industry requires specific methodologies, tools, and measures for success.
Even within sectors, tools and approaches will vary. You might promote a small neighborhood shop differently than you would market a nationwide grocery chain. You will have an opportunity to learn how marketing resources, such as social media and AI, are leveling the playing field-allowing the smallest businesses to compete in ways they never could before. The course will present marketing needs from the consumer, manufacturers, maker, buyer, distributor, and service provider point of view. Presentations by a diverse group of industry leaders, readings, and real-world case studies will broaden our understanding. A hands-on project will fuel learning and creative thinking with students selecting to study and report on one specific product or service company.