Schedule
#ScreentimeBU 2025: The Human Algorithm:
Exploring Digital Behavior, AI Influence, and Inclusive Futures*
*Title is created with assistance of ChatGPT
Jun 23, 2025
101 Rajen Kilachand Center for Integrated Life Sciences and Engineering,
610 Commonwealth Ave, Boston, MA 02215
10:00 a.m. Welcome & Address
- Michelle Amazeen, Associate Dean, Research
Associate Professor, Department of Mass Communication, Advertising, and Public Relations
College of Communication
10:10 a.m. Session I
- Introduction by Betsi Grabe, Director, Division of Emerging Media Studies
Dalton Family Professor
College of Communication
10:15 a.m. EM 777 Presentation 1
- Title: AI Use in Higher Education: A Comparative Study of Faculty and Student Perceptions
- Client: The BU COM Curriculum Committee
- Presenters: Jiarui Deng, Xuening Hu, Yujie Li, and Xiaoruo Zhang
- PhD lead: Yunxiao “Caitlyn” Chen
10:45 a.m. EM 777 Presentation 2
- Title: DEI@BU-COM
- Client: The College of Communication Diversity, Equity, and Inclusion Committee
- Presenters: Patrick Lu, Arti Ramanathan, Jinyu Xu, Mengting Zhong, and Guyu Zhu
- PhD lead: Max Wong
11:15 a.m. EM 777 Presentation 3
- Title: Preparing for an AI-Mediated Future: A Mixed-Methods Study of How Student and Media Professionals Perceive Required Competencies
- Client: BU COM Curriculum Committee
- Presenters: Rufang Bai, Tongxin Liu, Mia Wang, Shuhan Wang, and Zhenguan Zhu
- PhD lead: Yunxiao “Caitlyn” Chen
11:45 a.m. Break
11:55 a.m. Session II
- Introduction by Grace Ji, Assistant Professor, Department of Mass Communication, Advertising, and Public Relations
College of Communication
12:00 p.m. CM 723 Presentation 1
- Title: Trusting the Machine: Psychological Mechanisms Behind Users’ Continuous Intention to Use ChatGPT
- Author: Yuejiao Di
12: 15 p.m. CM 723 Presentation 2
- Title: Exploring the motivational driving forces of frequent flyer program engagement: A self-determination theory approach
- Author: Tianqi Feng
12:30 p.m. Lunch
1:25 p.m. Session III
- Introduction by Adam Moitoso, Adjunct Professor, Division of Emerging Media Studies, College of Communication
1:30 p.m. EM 777 Presentation 4
- Title: Understanding Effective Digital Narratives for Mental Health Branding Among Youth: A Case Study of Medicinal Media
Client: Medicinal Media - Presenters: Caitlyn Green, Joy Lin, Anastasia Lyu, Lingwei Peng, Krystal Qiu, Yelena Rodolitz, Darika Urgazieva, Yuxuan Zhang, and Ziyun Zhang
- PhD lead: Max Wong
2:10 p.m. EM 777 Presentation 5
- Title: From Personalization to Resignation: Interpreting User Attitudes Toward Online Advertising and Data Profiling
- Client: Check My Ads
- Presenters: Laura Acosta Sabillon, Charlie Hsieh, Felix Fang, Hongyang Zhao, Ashley Gao, Zhuofan Fu, Zia Deng, and Lynn Jia
- PhD lead: Lara Guvelioglu
2:50 p.m. Break
3:00 p.m. EM 777 Presentation 6
- Title: Optimizing AI Literacy Education in K – 12: Assessment Strategies in Collaboration with Day of AI initiative
- Client: Day of AI
- Presenters: Enyi Chen, Siyuan Du, Kejia Jin, Hanzhang Liu, Juntian Tan, Dijia Xie, and Xing Zhou
- PhD lead: Lara Guvelioglu