Tesary Lin

Tesary Lin is a TPRI Faculty Fellow and an Assistant Professor of Marketing at Boston University Questrom School of Business. She is also a Faculty Affiliate of Stanford Computational Marketing Lab. Her research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers’ data sharing decisions.

Tesary received her PhD in quantitative marketing at the University of Chicago. Prior to joining BU, she worked in Microsoft Research (Chief Economist Office) and JD Silicon Valley Lab (Applied Economics Team).