3/9 Persuasive Public Health Messaging

March 9th, 2022, 9am to 11am

We are excited to share this workshop from our partners at Yale School of Public Health!


  • This practical marketing workshop is designed to help public health teams develop clear, concise, compelling messaging for a specific program or project.
  • Brand strategy expert Michele Levy will lead an interactive session that outlines the process and products of a persuasive messaging project and shares some best practice examples.
  • Your team will have ample time to refine your own persuasive messaging and gather constructive feedback, walking away with tools and products you can put to work immediately.

Learning Objectives:

After this workshop, participants will be able to:
  • Understand the components of persuasive public health messaging
  • Deliver a clear, concise, compelling elevator pitch for a specific public health program or project Identify and explain 4-6 supporting points
  • Begin to craft audience-level messaging

Note: this webinar will be most effective if you have a project in mind and come with another member of your team if possible!