Author: Shaobo Zhang

Love It or Loathe It: Content and Culture are Changing Behavior of Media Consumption

in Events, News

Love It or Loathe It: Content and Culture are Changing Behavior of Media Consumption Diverse content and pluralistic culture come into being with a changeable media landscape, impacting realm of media distribution and consumption to some extent. Content and culture do matter because they can predict identities, values, and behaviors of users, directly influencing media […]

Past and Future: Revolutions and Renaissance of Radio

in Events, News

“As the first modern mass medium, radio made America into a land of listeners,” Tom Lewis pointed out (1992, p.26). With ears and imagination, people embraced a new world. Radio is of immediacy, providing infectious information by voice. It targets general public as the audience, not demanding high literacy level and restricted geographic scope. Meanwhile, […]