Katz: White House Media Tactic is a fairly “Low-Cost Strategy”
Dr. James Katz’s comment about Obama Media Strategy includes Meteorologists appears in USA Today (5/6/2014). Katz is the author of The Social Media President: Barack Obama and the Politics of Digital Engagement with co-authors Michael Barris and Anshul Jain (2013, Palgrave Macmillan).