Author: Zaizhen Geng

Hybrid media: a comprehensive approach to interpret political and media world

  How to understand hybrid media relates to two major elements, hybridity and media logic.   By hybridity, the complex interdependent relationship of different forces, especially old and new, is addressed as the world is always in a transition from old to new with them forcing back with each other. Hybridity is a methodology of […]

Vertical Integration in Commercial Settings

Marc Smith, Lee Rainie, Ben Shneiderman and Itai Himelboim found six conversational archetypes on Twitter conversation networks. They are Polarized Crowd, Tight Crowd, Brand Cluster, Community Clusters, Support Network and Broadcast Network. In my personal view, though these six different types can’t cover all the conversations happening on Twitter, they do represent a large volume […]