Earn a Certificate in Social Media Analysis in Just Three Days

Making Social Media Matter is a hands-on, three-day workshop that equips attendees with skills to quickly collect, analyze, visualize, and interpret data from popular social media platforms and blogs. After our three-day intensive, you’ll walk away with a hands-on understanding of these critical skills:

  • Quantitative & qualitative social listening to understand how customers really feel about your brand, industry or research topic
  • Finding, sorting & analyzing the big data of social media for more constructive research & smarter business decisions
  • How to get c-suite or department buy in necessary for social media exploration & investment
  • Creating a data-driven feedback loop for ongoing optimization
  • Earn a certificate in Social Media Analysis: Principles and Practices for Big Data from BU
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Social media matters because...

“We live in an age of digital everywhere – so digital literacy and fluency is a required, but still rare skill. That means there’s opportunity for those willing to dig in.” Joe Panepinto, SVP Strategy Director Genuine Interactive / Jack Morton Worldwide, MSMM Speaker

What past attendees are saying

“Making Social Media Matter was an intense deep dive into what every organization needs to be doing: listening to their online community and optimizing based on that data. Unlike most conferences, they told us not only what to do, but showed us HOW to do it.” Sarah Parker Ward, Principal at Kathleen Palmer Media

In Only Four Steps



Examine millions of users and their posts online, and manage those queries at scale.



Learn which algorithms to apply, and how they work, in order to best answer your specific analytic question.



Represent big data in easy-to-understand graphs using industry leading software that will inform others quickly.



Use social network analysis and machine learning to find influential users, understand information flows, and leverage your message.

With Our Team of Experts

Led by the instructional team which includes experts that work at the intersection of the media industry and academia, you will have hands on one-to-one interactions with an award-winning group of scholar / practitioners that have decades of experience in designing systems and developing solutions that are applied to topics that include but are not limited to politics, health, science, sports, business, and — of course — media.

Social media matters because...

“Making Social Media Matter is important because it teaches attendees different methods for optimizing social media data (and strategic use for social media data, both industry/client-based or in academic research)” Brittany Andersen, PhD Student Emerging Media Studies, Boston University, MSMM Speaker

What past attendees are saying

“I now understand what a market or community of consumers or followers are thinking, platforms like Crimson Hexagon and TCAT/Gephi allow you to not only understand who the key influencers are, but what those people are specifically saying. That element is invaluable for knowing how best to influence a market or community” May/June 2017 Attendee

Past Workshops Social Media Analytics Platforms


Gephi is a tool for data analysts and scientists keen to explore and understand graphs. Like Photoshop™ but for graph data, the user interacts with the representation, manipulate the structures, shapes and colors to reveal hidden patterns. Gephi is the leading visualization and exploration software for all kinds of graphs and networks.


Unstructured text data is messy. Users of DiscoverText build reusable custom machine classifiers or “sifters” to find the most relevant items before sorting them into topics and sentiment categories. DiscoverText combines data science methods with e-discovery text analytics tools to shorten a process that used to last weeks or months; our machine-learning sifters are created in hours or just a few minutes using crowdsourcing.


NodeXL supports the exploration of social media with import features that pull data from personal email indexes on the desktop, Twitter, Flickr, Youtube, Facebook and WWW hyper-links. NodeXL allows non-programmers to quickly generate useful network statistics and metrics and create visualizations of network graphs. Filtering and display attributes can be used to highlight important structures in the network.


Join Us for an Invaluable Experience In the Heart of a World Class City

Students working at table.

Situated in the heart of an historic yet urban environment, the Boston University College of Communication is just around the corner from Fenway Park, Kenmore Square, and within easy walking distance to vibrant shops, cafes, and cultural activities. The BU campus is well served by many modes of public transportation and workshop attendees will have ample opportunity to participate in networking opportunities and informal meet ups. A wide range of accommodations are available nearby.

Boston University is currently ranked 39th among national universities by US News and World Report, and the Journalism department in the College of Communication was recently ranked fourth overall in the nation by USA Today. Boston itself is a rich multicultural city and a hub of higher learning with a wide array of recreational activities. Currently ranked the 8th largest media market in United States, Boston is a thriving center of cultural and intellectual creativity.

Take in all that Boston has to offer as you take your analytic skills to the next level with the Making Social Media Matter workshop.

Get notified for the next workshop dates.

Social media matters because...

“We have a unique opportunity at this point in the history of human communication to listen in on public discourse as it happens, and to gain new insights in real time.” Tiernan Cahill, PhD Student Emerging Media Studies, Boston University, MSMM Speaker

What past attendees are saying

“With the layout of the workshop, each program is gone through step by step making each presentation extremely helpful and knowledgeable, especially those who helped us with the Crimson Hexagon program as well as Gephi. I still use the programs today.” Natalie Odridge, Student, MSMM Attendee May/June 2017

College of Communication Workshop Cancellation Policy

  • All cancellation requests must be received in writing no less than 30 days prior to the first day of the workshop. Cancellation requests should be addressed to Kim Relick, krelick@bu.edu. Approved cancellation requests will receive a refund of the registration fee less a $150.00 cancellation fee.
  • We are unable to refund any registration fees fewer than 30 days prior to the workshop start date.
  • Failure to attend the workshop will result in forfeiture of the full registration fee.

The College of Communication reserves the right to cancel or reschedule the workshop due to low enrollment or other unforeseen circumstances beyond the control of the College of Communication. In this case, applicants are entitled to a full refund of the registration fee.

The College of Communication will advise applicants at the earliest opportunity of changes to the scheduled workshop dates. The College of Communication is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.