Category: marketing

Entrepreneurship and Skis (and Snow)

in community, entrepreneurship, marketing

Last week, following the city’s first (but not last) snowstorm of the year, a mix of first- and second-year MBA students made the trip out to East Boston to visit Parlor. One of New England’s only custom ski manufacturers, Parlor was founded by three former college classmates and ski team members (one of whom is […]

New Social Media Marketing Course Goes Viral

in courses, elective, marketing, social media

Post by:Sara HinesMS-MBA 2013 When I started my MBA, I definitely did not expect that video production skills would be a key asset. But I recently completed what is the third video project in my MBA career.  The assignment this time around was for the inaugural offering of a new marketing elective, MK845: Social Media […]