Graduate Student Blog
The New Sport and Social Club
Post By:
Adam Miller
MBA, 2013
When I was applying to schools, I looked at the clubs each offered. Every school had social clubs, Wine Clubs, Soccer Clubs, etc. This was important to me, as I felt formalized ways to meet new people would help ease my transition as I moved halfway across the country.
I arrived at Boston University last year to a school that has many interesting clubs, from the Bio-Business Organization to the BU Partners Club, but I saw an opportunity to start a social club. BU has the Cohort Cup, which does a nice job of putting on trivia nights and karaoke events to bring the whole school together. However, I aspired to start a club uniting people with similar social interests, like wine, soccer, or something else. Several of my classmates and I decided this was a gap we wanted to fill. In the first year, you very quickly get split up into cohorts and often find a smaller group of friends within that cohort. Amidst all the school work, it is important to get to know all the wonderful people you go to school with, especially because they will be our network as we move forward in life.
My goal in starting the SMG Sport and Social Club was to bring people together more frequently and in smaller, more intimate groups where they can bond over shared passions. Whereas the Cohort Cup takes care of macro events, we look at socializing on a micro level. If six people want to get together every month and go climbing at the rock wall in the gym or ten people want to try different places to eat around the city every Friday night, they can use the club to find others to go with. The group serves as a hub of information, a facilitator of paperwork that comes along with throwing an event, and a way to mingle beyond your initial friend group.
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| The IM Broomball Team |
Even though we are a new club, we held several events already this year. For example, we created an Intramural Broomball team and went candlepin bowling. The leadership team has also been working on understanding how this club can fit into the BU community. It operates differently from many of the other clubs, so learning how to run it and getting people to understand who we are have taken some time. We are getting closer on the first part, but still have a ways to go on establishing our brand going into next year. Thankfully we’re up for these management challenges!
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| First year Adam Taylor during a candlepin bowling event |
We believe very strongly that this club will strengthen our community at the School of Management. We appreciate being a part of a school that is open to new ideas, encourages the students try different things, and enables them to start new clubs. We will do our best not to disappoint. If anything written here has resonated with you, please look us up next year. We would love to have you on board.
Adam Miller is a first year Health Sector Management student. Prior to coming to Boston University, Adam worked in Chicago in the advertising business. Adam enjoys traveling, playing broomball, hanging out with his girlfriend and friends, and watching sports.
Attending an Open House
Post By:
Neil Yajnik
MS-MBA, 2013
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| Current and admitted students at the Thursday night reception |
One of the first things a BU MBA is taught in Organizational Behavior is that one must continuously reflect on events that have taken place. Whether it is in school, at work, or in our personal lives, evaluation of our past choices is vital to our growth as both professionals and people.
Amidst the present chaos of team meetings, projects, and papers, I can’t help but stop and think back on where I was exactly a year ago. Instead of fretting over finals and internships, I was faced with choosing the right school for my MBA, and it wasn’t until I attended BU’s Admitted Student Open House that the choice became clear.
The Open House is a great way to get an authentic feel for life at the School of Management. Over the course of twenty-four hours, prospective students have the chance to attend an information sessions about housing, moving to Boston, internship and job searches, concentrations, clubs, the transition back to student life, as well as participate in a mock class.
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| Admitted students interacting over lunch |
The most valuable part of the Open House is the time spent interacting with current students. When I attended, I remember finding everyone to be very friendly, honest, and forthcoming. Having never lived on the East Coast and coming from California, I had a ton of questions about moving to Boston. Nearly everyone I spoke to offered me tips and tricks on how to make an easy transition. I also received key advice regarding financial aid, classes, and the many extracurricular opportunities. Lastly, I met many of the people who are now in my cohort, project teams, and who I count as some of my closest friends.
Prospective students are also invited to Thirsty Thursday, a weekly happy hour hosted by an on-campus club, to meet more of the student body and see real BU MBAs in the wild. Most of the activities and organizations I’m involved in now, I came to know about through the Open House. In fact, it was at Thirsty Thursday that I learned more about the MS-MBA program, which I eventually decided to switch into.
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| Thursday night admitted student reception at The Hawthorne |
The Admitted Student Open House is really what cemented my decision to come to BU, and I haven’t looked back since. I highly encourage all who are considering BU to attend an Open House, schedule a coffee chat, or even visit on your own, and experience the unique culture and camaraderie that exists here.
Neil Yajnik is a first year MS-MBA. Prior to coming to BU, he worked at Cisco Systems as a hardware design engineer. Neil has served on the International Tech Strategy Case Competition Organizing Committee and is the MS-MBA Representative on the Graduate Student Council for 2012-2013. Outside of school, Neil enjoys travel, basketball, golf, movies, and music.
Connecting with Industry Leaders – Tech Strategy Business Case Competition
Post by:
Sidharth Ramsinghaney
MBA, 2012
At Boston University School of Management, graduate students are expected to do a lot more than sit back and take notes. Every day they challenge their professors and classmates, discover global perspectives, and gain hands-on experience in the market. But most importantly, they connect with industry leaders thanks to opportunities such as case competitions.
Recently the 7th Annual International Tech Strategy Business Case Competition, held on March 29-31, 2012, brought together graduate students from 16 of the most prestigious graduate business programs around the globe. The event was sponsored by Ericsson, an industry leader in mobile broadband Internet communications whose mission is to “innovate to empower people, business and society.”
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| 16 teams from the most prestigious graduate schools around the globe along with the Boston University Tech Strategy Student Organizing Committee. Photo by Julie Cordeiro |
The 24-hour, invitation-only competition asked students to solve a market challenge focused on technology in business strategy and operations. With industry leaders as judges, four finalists were chosen to compete for the top prize of $25,000.
First Place - Kenan-Flagler Business School, University of North Carolina, Chapel Hill
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The team from the Kenan-Flagler Business School, University of North Carolina, Chapel Hill was awarded the top prize of $25,000. Pictured, from left to right: Todd Valentine, Case Competition Committee Chair; Maciej Dudek, Rohan Vaidyanathan, Christophe Renaud, and Jae Lee, the winning students from Kenan-Flagler; Boston University School of Management Dean Kenneth Freeman; and Helena Norrman, Senior Vice President and Head of Communications, Ericsson. Photo by Eric Zhang
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The teams were challenged to illustrate how Ericsson can leverage the power of mobility broadband and cloud technologies in the education sector to create a Networked Society by 2015; and to recommend strategic partnerships or alliances that Ericsson should explore.
With little sleep and a lot of coffee, the teams spent 24-hours producing their presentations for a panel of Ericsson judges. Each team of six produced a short iPad video, many scrambling to become multi-media and education experts literally overnight. The background presented for the case briefed them on how previous technological innovations in education, such as iTunes U or interactive white boards, were changing the landscape of learning.
“The most challenging and interesting part of this experience was seeing how Ericsson – one of the most cutting-edge communications companies in the industry – could bring innovation to a sector that has changed very little in the last 100 years,” one team member said.
Many of the teams flew thousands of miles for a chance to work one-on-one with Ericsson executives at the event, a unique networking opportunity. Despite the long flights, sleepless nights and intense workloads, they are hoping be back next year for another rigorous competition.
With case competitions like this, it’s clear to see why Boston University’s graduate MBA program is a highly ranked program and why graduates of the School of Management’s MBA program are among the top recruited graduates in the Boston area.
Sidharth Ramsinghaney is a 2nd year MBA with a dual concentration in Strategy and Operations. His professional background has been in Business Development and Consulting. Sid has led the BU team and won a number of national level business case competitions and is on the leadership board of the BU MBA Consulting Association, Asian Business Club and the Tech Strategy Business Case Comp Organizing Committee. Outside of school life, Sid- loves to meet people, is passionate about Corporate Strategy, and enjoys traveling and playing Squash.
Global MBAid Group Did Some Great
Post by:
Tori Phung
International MBA, 2012
Tori Phung
International MBA, 2012
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| Part of the MBAid 2012 crew at Primeros Pasos |
“Ok guys, let’s do some good,” said a Global MBAid member as he headed towards the clinic.
“Good?” echoed someone.
“No! Let’s do some great!”
It was this same can-do attitude and belief in bettering the lives of others that led 28 BU MBA students and friends to join the Global MBAid 2012 Alternative Spring Break trip to Guatemala. Global MBAid is a student-led group that was started by Rob Segan (BU MBA’10) in 2008 with the intent of traveling to under-served communities in Guatemala to work with the non-profit organization, Primeros Pasos. Primeros Pasos is committed to providing holistic healthcare solutions to women and children through education and clinical services in the rural Quezaltenango region of Guatemala.
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| Valentine's Day Candygram Fundraiser |
Comprised of members from multiple countries, nationalities and industry backgrounds, including both years and all four Cohorts, our 2012 group organized fundraising events to raise money as well as awareness for Primeros Pasos throughout the Fall and Spring. Our efforts culminated to Spring Break 2012, when put away our suits, packed our suitcases and traveled down to Guatemala.
In sunglasses and sneakers, we painted walls, built desks and bookshelves and laid pipes for running water—the projects that we completed were almost as diverse as our group itself. Of course, we were only able to get so much done in so little time because we let nothing get in our way.
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| Members of the MBAid team working to get out of a tricky situation |
The MBAid team left Guatemala having not only explored a new country and culture, but with a world view of management in health. Perhaps it is so often said that working for the common good provides a deeper sense of self in leadership, because it is true. In the words of fellow BU alum, Dr. Martin Luther King, Jr., “If we do not act, we shall surely be dragged down the long, dark and shameful corridors of time reserved for those who possess power, without compassion, might without morality, and strength without sight.”
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| MBAid 2012 full group |
Tori Phung is an International MBA candidate concentrating in Marketing. Tori’s experience is in marketing and advertising analytics; her most recent role was a Senior Analyst at an ad agency. When she’s not busy organizing events for the many groups she’s involved with, she can be found blogging at www.toriphung.com or checking out the local restaurant scene.Tori co-led the MBAid 2012 trip with Adam Wallick (MBA’13), Maya Tatsuno (MBA-MPH’13) and Naziha Bagui (MBA’12).
The Four Horsemen of the Health Sector Management Program
Post By:
Matthew Scott, MS-MBA, 2013
Anshuman Mirani, MBA, 2013
Timothy Chanoux, MBA, 2013
Michael Barrett, MBA, 2013
In the year 2012, on the 25th day of the second month, three relatively inconsequential things happened – the World Beard and Moustache Championship field was announced, an angry mob gathered in front of Columbia Studios to demand refunds for Ghost Rider 2…and outlined against a clear, blue February sky four unassuming BU students journeyed to the Cambridge shores of the Charles River to compete in MIT Sloan’s 2012 Healthcare Case Competition. In dramatic lore, their names are Death, Destruction, Pestilence, and Famine. But those are aliases – their real names are Matthew Scott, Anshuman Mirani, Timothy Chanoux, and Mike Barrett.
Sponsored by AVEO pharmaceuticals, the case competition focused on developing a marketing strategy for the launch of a kidney cancer drug, which had just passed Phase III clinical trials. Given the relatively limited resources of AVEO, the challenge revolved around leveraging digital media – Facebook, Twitter, LinkedIn, etc. – to accumulate support of key constituents within the healthcare marketplace. Competition was fierce and included 18 teams representing M.I.T., Harvard, Babson, Cornell, and Boston College.
Let’s meet the BU team:
Matthew Scott (MS·MBA; Health Sector Management 2013)
Among his peers at BU, Matt is best known for his “hobo chic” attire. As a recently retired sports fan, he now spends his free time reading Good Housekeeping and filing patent claims for a 27th letter of the alphabet. Currently, Matt is being sued for falsely claiming to have run a 2:51 marathon.
Anshuman Mirani (MBA; Health Sector Management 2013)
Growing up in the ghettos of East Delhi, Anshu’s childhood in many ways mirrored that of Eminem. His skill set is both varied and robust – he has achieved grandmaster status with the yoyo, can hold his breath for over 4 minutes, and recently shot a 74 at Robert Lynch Municipal Golf Course…with an 8 iron. The developers at Microsoft seem to think Anshu’s name should be spelt “antihuman”.
Timothy Chanoux (MBA; Health Sector Management 2013)
A Michael Porter apologist, Tim takes pleasure in ripping apart proven economic strategies and frequently makes outrageous claims like “John Maynard Keynes was probably a jerk.” Tim believes in three things: mothers, environmentally sustainable architecture, and the Sham Wow. He has recently become an avid butterfly enthusiast.
Michael Barrett (MBA; Health Sector Management 2013)
Mike is a native of Waterloo, Belgium. He has partially webbed feet passed down from his mother, and contrary to common belief this does not help his swimming ability. In fact, he is the only member of Fisher Hall to have failed the mandatory Notre Dame Freshman swim test. Say what you will, but the man looks outstanding in floaties.
As part of their winning approach, the team from BU developed a “pull” strategy in which they garnered the support of key opinion leaders within the oncology market and began dialogue with the CGP4* – company, government, providers, payers, patients, and patient support groups – through an array of digital media channels. The finals came down to some key differences between the guys from BU and one of the teams representing M.I.T. The Horsemen’s approach took greater risks by encouraging AVEO to actively engage patients who are suffering from kidney cancer, rather than the traditional unbranded methodology commonly used by big pharma. The FDA regulates company interactions, but it was determined that the benefits of providing support for this community would outweigh the inherent risks. The six industry judges appreciated this leap of faith, agreed with the analysis of the trade off, and praised the strong responses during the open Q&A sessions. Consequently, the BU team set themselves apart from the rest of the field, and ultimately brought home the title.
*(Patent Pending)
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| The Money Shot - Tim, Matt, Anshu, and Mike |
Student Life in Pictures II
Post By:
Asad Butt
MS-MBA in Media Ventures, 2012
MS-MBA in Media Ventures, 2012
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| The Women's MBA Club |
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| Winter formal |
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| Winter formal |
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| Candle pin bowling, a New England tradition |
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| Hanging out while bowling |
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| Net Impact Case Competition winning team |
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| Students getting a bite to eat at a restaurant across the street from the School of Management |
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| MBAs playing soccer/futbal |
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| Volunteering at Waltham Fields Community Farm |
Asad Butt is a second year MBA/MS in Media Ventures candidate focusing on digital strategies for media companies. Asad enjoys playing soccer and taking pictures when not studying or obsessing over "Words with Friends."
Career Support and Job Searching
Post By:
Shawn Hay
MBA, 2012
I was lucky enough this year to lock down my full-time job right before winter break. This has been great in relieving the pressure going in to my last semester and has allowed me to enjoy other aspects of the MBA life as things begin to wind down. But, all of this could not have happened without hard work and support from the career center and my negotiations class.
With a background in construction/engineering project management at Disneyland, I came to school looking to switch in to management consulting. Although that is not where I ended up focusing my career search, through the process I was able to learn (as my econ professor Rebitzer would say) “a tremendous amount” of job searching strategies. Using the career center, the consulting community, job fairs, and seminars I learned the art of translating a job description in to a focused cover letter, using informational interviews to tailor my resume to bring out my important qualities that would best suit me for the job, and mock interviews to experience the pain of going through a horribly difficult interview (thanks Gary…). With the Feld Career Center’s seminars on networking and the required informational interviews (back in week 1 of my first year) I got proficient at my 30 second pitch, asking the correct questions to find out what the company culture was like, and if they had positions that would fit what I most wanted out of a job. Further, with the help of professors, my classmates, and others from the Career Center I learned the importance of molding my story to show my future employer how my past experience has led me to this job and why I would be the best fit. None of these skills were in my career “tool-kit” before I started, and now I feel comfortable enough to do this any time! Of course, the biggest help has been my peers who are supportive and excited anytime I mentioned I had an interview coming up. My favorite part of my preparation was sitting down with my friend Parker and having him interrogate me as if he were the interviewer and explain why he should hire me. The character he played would be a very mean boss and thankfully I never had an interview quite that hard. All of the skills helped me get to the point of getting an offer, which brings me to my next topic.
Negotiations is a popular class here at BU, mainly because it is really fun and extremely applicable to the business world, and life in general. The intro project is to get 10 “NOs” from people, as long as you ask for something of substance. Most students end up with free premium channels from Comcast, discounts on clothing, or a free drink at a restaurant. It is a ton of fun and forces you in to getting comfortable asking for things as long as you can give reasons for why you deserve it! Professor Levin established a solid course load where every day we were involved in some type of negotiation (competitive to collaborative to a mixture of both) and we soon became very comfortable in dealing with complex negotiations and learned frameworks to manage tough deals. This came in handy as offer letters started coming in. Prior to this class I was very uncomfortable asking for things (specifically countering offers) and I did not understand the importance of backing your numbers up with concrete facts and thorough research. Although I was extremely nervous to attempt a serious salary negotiation without the safety net of the classroom, I undertook it with confidence and structure from the class.
My story is just one of hundreds of others that my peers have experienced. To those still looking, I wish you the best and I have complete confidence you will find your dream job in the coming months. To those of you who are done searching, congrats and enjoy the rest of the semester! To the first years and prospective students, the feeling when you finally say “yes” is one of great satisfaction—finally realizing that the hard work you put in, the sacrifice of leaving the workforce for two years, and the excitement of walking out of the MBA with your dream job is what you came here for! You will soon know how that feels and you earned it!
Shawn Hay is a General MBA concentrating in Leadership and Organizational Transformation. Prior to his MBA he worked at Disneyland as a project manager for the construction department. Shawn really enjoys the collaborative culture at BU.
BU MBA: A Collaborative Culture
Post By:
Nishant Sharma
MBA, 2013
‘Collaborative Culture’ is one of the hottest buzzwords among B-School applicants. As I considered the schools I wanted to apply to, collaborative culture was one of the most important factors I considered. Eight months into the program, I believe the BU MBA has exceeded my expectations in terms of the amazing collaborative culture.
The curriculum at BU promotes team work and builds strong relationships. The effort by the Graduate Programs Office to form teams comprised of people from diverse backgrounds is worth applauding. The Integrated Project is a semester long project in the fall semester where you work with a group of 6-7 classmates on preparing an acquisition pitch for a brand. The complexity of the project and the diversity of the teams makes it a great learning experience in respect to team dynamics. The challenge of managing communication, schedules, and effort as a team made it my best experience of the fall semester.
The team experience as part of the Pharmasim project supplements the Integrated Project team experience. Pharmasim is a three day marketing simulation focused on applying concepts learned as part of the marketing course as part of a new team. This allows for exposure to new perspectives that helps your team performance in other projects. In addition to these two major projects, students are encouraged to participate in discussion forums around problem sets and share interesting information with the class to promote good discussions.
The team experience carries forward into the spring semester when students work on team projects for all the courses. The teams formed here are different from the first semester hence expanding your horizons of social interaction and collaboration.
What also makes the program special is the opportunity to get involved in team activities beyond academics. I have participated in two projects for non-profit organizations with different teams involving faculty advisors which made them great learning experiences. Also there are opportunities to participate in case competitions which allow you to form teams and develop specific skill sets that you may desire.
Although I cannot comment on the culture of other schools, the opportunities available at BU to participate in team activities make it a remarkable program. The support provided by faculty and the fellow students to help you realize your goals makes it an excellent well-rounded collaborative experience.
Nishant Sharma is a 1st Year MS-MBA with experience in Information Technology and developing sustainable practices. Most recently he was spotted participating in Karaoke with his cohort. Follow @tweet_nishant on Twitter.
Diverse Backgrounds Provide Unexpected Insights
Post By:
Phil Duffy
International MBA, 2012
Prior to joining the International MBA program, I’d read multiple sources that claimed learning from classmates constitutes a major part of the MBA experience. However, as a slightly older student with 16 years of management experience, I was skeptical that classmates with less experience would significantly broaden my business knowledge. Luckily for me, I couldn’t have been more wrong!
The BU IMBA program recruits from a wide distribution of nationalities and professional backgrounds, and that diversity brings with it a collective wealth of cultural and business experience. Learning from such a diverse group requires nothing more than an interest in people and a good ear. Within hours of arriving in Beijing I was learning about green energy systems in the Middle East and non-profit programs in Africa, and classes hadn’t even started yet!
The China semester capitalizes on the student-student learning experience by bringing everyone together in a single space, under intense conditions. Living, studying, exploring and relaxing together everyday for three months forms a bond amongst classmates that MBA students rarely experience. But it’s more than just a bond of friendship. As groups break for dinner or drinks, conversations often reflect on the day’s classroom activity with students applying the models taught to their own industries or modifying concepts to work within their own cultures. I’ve seen students who struggled with Operations Management concepts in class become enlightened when a fellow student applied the concept to the restaurant they were dining in. Other students drew on their legal expertise to expand on issues brushed over in our accounting class, whilst others challenge classroom teachings by contrasting scenarios with real life trade-offs.
The China semester is also a boiling pot of entrepreneurial innovation, with countless virtual businesses being founded, managed, critiqued and extinguished. Concepts are exchanged like wildfire, with students drawing on their own experience, encounters in China and concepts taught in class, to visualize the next billion-dollar venture.
A good professor introduces theoretical concepts during class, which they often illustrate with one or two concrete examples. But in my experience the majority of applications and deep-level processing come through conversations with classmates in non-classroom environments. In the IMBA program you’ll be amazed by how much expertise surrounds you. I’ve never experienced anything like it before and expect it will rarely be repeated in the future.
Collaborative foundations were laid during the China semester and continue throughout the time in Boston. The combination of diverse backgrounds, shared experience and unified training produces colleagues that are educated, driven and share the same values. I have no doubt the bonds formed during the IMBA experience will remain key relationships, both professionally and personally, long beyond my time at BU.
Phil is an International MBA candidate concentrating in Marketing. He's originally from the UK, but has been living in Asia for many years. He has experience in design for manufacture and started an entrepreneurial venture in Hong Kong. Phil can often be found puttering around campus, or propping up the bar at Cornwalls.
Field Seminar to Silicon Valley
Post By:
Erica Hanson, MS-MBA, 2013
Eric Whitney, MS-MBA, 2013
Eli Mather, MS-MBA, 2013
During winter break, a group of MS-MBA students traveled to Silicon Valley and San Francisco in order to learn from company leaders, entrepreneurs, professors, angel investors, and many other people. This course was a one week intensive held in Silicon Valley.
The course was designed to achieve two objectives -- first, to develop an appreciation for the role of Silicon Valley in Digital Innovation and, secondly, to examine how digital innovations are impacting key shifts in specific sectors. This year, the course focused on three sectors: Healthcare, Energy, and Digital Content/education/media. Students were placed into teams and were expected to develop specific insights as the basis to engage in interactions with corporate executives, alumni, and follow classmates. Teams also visited leading companies involved in each sector and developed and presented their team's perspective on key digital trends and leadership challenges for their sector.
Some of the companies that we visited were:
Our visit to Kaiser Permanente's Health Care Innovation Center was a remarkable demonstration of utilizing physical space to drive innovation. In modeling a hospital floor, patient rooms, and a home setting, Kaiser Permanente enables healthcare workers, patients, and even building contractors to test out new ideas on all their respective roles in defining the healthcare experience. Instead of doctors trying to understand what their working environment will feel like from looking at a floor plan, movable walls and full-scale mockups of medical equipment allow instant comprehension and feedback.
Chevron demonstrated their commitment to out-of-the-box thinking with their Innovation Zone lab. Innocuously tucked inside one of the many office buildings on the sprawling Chevron campus in San Ramon, the space breaks down traditional barriers of thinking to foster creative and innovative problem solving. Innovation Zone director Jack Anderson demonstrated how Chevron teaches employees concepts such as the Innovation Cycle, and how thoughtful approaches to better understanding the problem at hand result in increased idea generation and intellectual breakthroughs.
For over a year now, we have been exposed to the hottest technological advances to reduce energy consumption. From electric cars to thermostats that adjust themselves based on room occupancy, when we sat in the conference room at Trilliant, we were exposed to a leading company in the smart grid area. The following two hours were critical in our understanding of how the industry functioned from a governing perspective. This is the side that is most often glassed over, but the truth of it is that the regulatory framework of the energy industry is the largest barrier to developing a measure of global energy consumption. Until that is addressed, we may only continue learning about new technologies instead of using them.
“Last night I got in my car after a long day at work. As I drove, I let my house know that I was coming home. She (I had programmed a female voice) asked me if was cooking dinner. After registering my ‘yes,’ she turned on the oven off the microwave to save energy. A few minutes later, I decided to order take-out. I told my house and promptly, she turned the oven off, microwave on, and asked me if I wanted my normal selection from my favorite Chinese food restaurant ordered. 15 minutes later I arrived home, food in hand. As I walked in, my favorite music began playing, the lights went on, and after I sat down on the couch, the music was replaced by my favorite television show. What a welcome home!"
That scenario is not reality… yet, but that is one of a couple amazing technologies that we saw at Ericsson’s Experience Center. The crazy part? Most of their innovations had working prototypes, meaning that these seemingly fictitious scenes are closer to reality then we think! About 1½ years ago, Ericsson created an internal innovation area to keep their products forward focused and create a more innovative place to work. They work off the IDEO method and through a brainstorming exercise with the director and staff member of the Innova team, we got to explore how it works. What an inspiring visit at Ericsson!
NextBio enables users to systematically integrate and interpret public and proprietary molecular data and clinical information from individual patients, population studies and model organisms, thus applying genomic data in novel and useful ways, both in research and in the clinic.
Before our week in Silicon Valley, we felt that the point of innovation experimentation was to test applications of disruptive technologies and push the promising ones into the marketplace. Now we see that strategic experimentation can be used to anticipate market shifts and build out capabilities required as roles shift. Thus, to manage risk, you could simultaneously build a platform around yourself and decouple your product offerings. Building these capabilities will allow you to drive shifts in the market and be prepared for the ones you can’t foresee.
Corporations such as Chevron, Ericsson and Kaiser Permanente are divorcing business process from innovation in order to prototype and test new ideas gradually. Entrepreneurs are teaching each other about the lessons they learned the hard way, yet they are the ones most risk-tolerant and willing to challenge the status quo. Similarly, Venture Capitalists are betting that one or three entrepreneurs will be able to make a difference and they are betting for them.
Erica Hansen is a second year MS-MBA with a concentration in Marketing and a passion for all things digital. She is an officer in the Marketing Club and MS-MBA Association. Outside of school life she enjoys great friends and conversations, and can't wait to spend more time traveling!
Eli is proud to be a second year M.B.A and M.S. in Information Systems candidate at Boston University's School of Management. Professionally, Eli has launched three brick and mortar distribution warehouses with retail showrooms and has experience consulting on design challenges. As an advocate of locally produced foods and crafts, you can find Eli walking his dog and playing Ultimate Frisbee around Jamaica Plain.
Eric Whitney is pursuing dual degrees from Boston University’s School of Management, including an MBA with a concentration in nonprofit management as well as a Masters in Information Systems, and is the President of the Public & Nonprofit Management Club. In his second year of the program, Eric is consulting with several nonprofits on their data management strategies to identify and track metrics for measuring organizational and program success.