Neuromarketing
Your Brain on Ads
Obviously, our brain is the most complex part of our body, but did you ever think that people would use its powers to persuade and manipulate you to buy products seen in advertisements? Well, with the ever-changing and enhancing state of technology these days, it is no surprise that people would be bound to create […]
Further Blending the Arts and Sciences
Ever hear of “neurocinematics” – a term coined by Uri Hasson of Princeton University? If not, it’s basically a method that has been employed by neuromarketers, using instruments that had been predominantly handled by scientists, that’s targeted towards filmmakers. Using tools such as biometric devices (to track eye movements and heart rate), EEG (to analyze […]