Author: acaipa
(Il)logical Lindstrom and the iPhone Infatuation
Ahh the Apple iPhone: sleek, sexy, and successful–monopolizing the mobile phone industry since its 2007 release. What is it about the iPhone in particular that sets it apart from its competitors, allowing it garner over 60 million followers worldwide? According to “neuromarketer” and consumer advocate Martin Lindstrom, iPhone users should not be considered addicts but […]
The Hand That Never Was: Supernumerary Phantom Limbs
In early 2007, a 64-year-old Swiss woman was admitted to the emergency room of a local hospital after having suffered a moderate right hemispheric stroke. Several days following her hospitalization, the woman began to experience what she described to her physicians as a “pale,” “transparent” arm that began at her elbow, which she could move […]
Lasers: The Key to Mind Control?
As a neuroscientist, one typically becomes accustomed to thinking outside of the “box.” After all, the brain is incredibly complex and cryptic, and some creative thought is required to develop methods to uncover its secrets. Francis Crick advised that the greatest hurdle standing in the way of neuroscience is the inability to specifically stimulate a […]
Beefing Up Your Brain
Are you aging and senile? Do you find yourself frequently forgetting facts and misplacing objects? Are you simply dissatisfied with your cognitive strength? The Posit Science Brain Fitness Program might be right for you! As we age, our brains age with us, slowly deteriorating over time. For the fast-paced lives we now lead however, having […]