About this Webinar

In February of 2020 Vermont began preparing for what became the COVID-19 pandemic. From the start, the Governor and the people supporting him, most notably the Commissioner at the Vermont Department of Health, relied on science and the data at hand to inform the public. During this session, you will learn the principles of effective marketing in public health and how Vermont applied the principles in its messaging.

Learning Objectives

At the end of the webinar, participants will be able to:

• Summarize the basic components of a public health communications strategy
• Outline what worked well with respect to the Vermont Department of Health communication approach to the COVID-19 pandemic
• Recognize some common pitfalls to avoid in public health communications
• Apply principles of effective communications strategy by analyzing a current campaign