Posters

Thumbnail - Optimizing Product Positioning through Neuromarketing: Analyzing Emotional Responses to Capra Joalheiros’ Social Media Videos

Optimizing Product Positioning through Neuromarketing: Analyzing Emotional Responses to Capra Joalheiros’ Social Media Videos

Melina Tadyszak & Luiz Gustavo Capra

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Thumbnail - Consumer Emotional Engagement with Pringles Packaging Design and Logo from 1968, 1992, and 2009: A Face-Coding and Eye-Tracking Analysis

Consumer Emotional Engagement with Pringles Packaging Design and Logo from 1968, 1992, and 2009: A Face-Coding and Eye-Tracking Analysis

Ayazhan Nurzhan, Paweethida Saw, Regina Yasmin

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Thumbnail - Innovative Decision Support for Climate Change Risk Mitigation

Innovative Decision Support for Climate Change Risk Mitigation

Kunsinee Srivichaiin, Kaumudi Dande, Yura Gao

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Thumbnail - Innovation in Supply Chain Planning: Resilience Quantification

Innovation in Supply Chain Planning: Resilience Quantification

Po-Wei Chang, Shuting Peng, and Boyu Wang

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Thumbnail - Predict New England's Electricity Demand with Deep Learning

Predict New England's Electricity Demand with Deep Learning

Kuan-Hao Fu, Ruidong Li, Tong Shi

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