Earn a Certificate in Social Media Analysis from Boston University

Making Social Media Matter is a hands-on, 3-day workshop designed to equip attendees with the knowledge and skills to quickly analyze and visualize data from popular social media platforms such as Twitter.

The tools demonstrated in this workshop for network analysis, machine learning, and geolocation are at the forefront of social media research and will equip attendees — even those with no computational training — with expert understanding of how to collect, analyze, visualize, and interpret social media data for internal and public use.

In addition to covering the theoretical bases of working with and modeling big data, the training in this workshop will include access to and use of leading data platforms, namely Crimson Hexagon, the Boston University Twitter Collection and Analysis Toolkit (BU-TCAT) and Gephi.

Media professionals, research analysts, scientists, college students, and anyone wanting to make sense of social media will benefit from attending this workshop. All participants that successfully complete this workshop will:

  • Earn a Certificate in Social Media Analysis: Principles and Practices for Big Data from Boston University.
  • Have free access for 3 weeks to the industry-leading ForSight data analysis platform from Crimson Hexagon.
  • Receive training in exclusive data analysis tools including the BU-TCAT that can collect and analyze millions of units of social media content.
  • Go beyond dashboards and dive deep into data to take their analytic skills to another level of conceptual and practical understanding.
Workshop Rates
  • Professionals: $1,225
  • Nonprofit: $1,000
  • BU faculty and staff: $885
  • Students (verified by valid student ID): $685
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Workshop at a Glance

Dates and Times

May 31 – June 2, 2017
from 10 a.m. – 5 p.m.

Location

Boston University College of Communication, 640 Commonwealth Avenue, Boston MA 02215 (map)

Follow Us

Facebook | Twitter

Questions?

Kim Relick
krelick@bu.edu
617-358-6090

Host Your OwnInterested in a custom onsite workshop for your organization? Contact Us.

You Will Learn to Use

Crimson Hexagon logo

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of nearly 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.

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The BU-TCAT allows Boston University students and faculty–and even off campus researchers–to examine Tweets off the STREAM API (the so-called “gardenhose” access to Twitter) and then process the data for network analysis and visualization in Gephi or other software, such as R or Excel, with nearly 1 billion posts collected to date.

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Gephi is a tool for data analysts and scientists keen to explore and understand graphs. Like Photoshop™ but for graph data, the user interacts with the representation, manipulate the structures, shapes and colors to reveal hidden patterns. Gephi is the leading visualization and exploration software for all kinds of graphs and networks.

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In Just Three Days

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Day One: Industry Analytics

Morning session 1 – 10:00am to 10:15am
Welcome and introduction with Workshop Director Dr. Jacob Groshek, Associate Professor of Emerging Media Studies at Boston University.
[Welcome – COM 101]

Morning session 2 – 10:15am to 11:30am
Opening keynote with Chris Bingham, Founding Chief Technology Officer of Crimson Hexagon.
[Seminar – COM 101]

Morning session 3 – 11:30am to 12:00pm
Login and run test queries on new software packages – Crimson Hexagon dashboard and monitors.
[Lab – COM 101]

Lunch – 12:00pm to 1:30pm
Enjoy a self-catered lunch at one of the great restaurants in the neighborhood, or bring your own lunch and hangout with the instructors and fellow attendees.
[Lunch]

Afternoon session 1 – 1:30pm to 3:00pm
Overview and demonstration of the the ForSight analytics platform with Leslie Sachs, Customer Coach at Crimson Hexagon.
[Lab – COM 101]

Afternoon session 2 – 3:00pm to 4:30pm
Form analysis teams as appropriate, pick research topics and run practice queries with individualized supervision from our expert tutors.
[Lab – COM 209, COM 213 or COM 217]

Afternoon session 3 – 4:30pm to 5:00pm
Analysis teams/individuals volunteer their findings from practice queries, with input for additional development from instructors, followed by optional Q & A sessions for speakers.
[Roundtable – COM 101]

Afternoon session 4 – 5:00pm to 6:30pm
Networking reception with free drinks and appetizers.
[Welcome Reception on the COM Lawn]

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Day Two: Visualizations

Morning session 1 – 10:00am to 11:15am
Big data, social media, and network analysis with with Brittany Andersen, Doctoral Student of Emerging Media Studies at Boston University.
[Seminar – COM 101]

Morning session 2 – 11:15am to 12:00pm Install, login and run test queries on new software packages – Boston University Twitter Collection and Analysis Toolkit (BU-TCAT), Gephi, text editors, and file transfer protocol (FTP) systems.
[Lab – COM 209, COM 213 or COM 217]

Lunch – 12:00pm to 1:30pm
Enjoy a self-catered lunch at one of the great restaurants in the neighborhood, or bring your own lunch and hangout with the instructors and fellow attendees.
[Lunch]

Afternoon session 1 – 1:30pm to 3:15pm: Learn to use the Boston University Twitter Collection and Analysis Toolkit (BU-TCAT), Gephi, HTML, Javascript, and web-based FTP clients with Brittany Andersen, Doctoral Student of Emerging Media Studies at Boston University.
[Lab – COM 101]

Afternoon session 2 – 3:15pm to 4:30pm
Form analysis teams as appropriate, pick research topics and run practice queries with individualized supervision from our expert tutors.
[Lab COM 209, COM 213 or COM 217]

Afternoon session 3 – 4:30pm to 5:00pm
Research exploration on the applied value of network analysis, machine learning, and computational coding with Workshop Director Dr. Jacob Groshek, Associate Professor of Emerging Media Studies at Boston University.
[Seminar – COM 101]

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Day Three: Sentiment & Place

Morning session 1 – 10:00am to 10:30am
Analysis teams/individuals volunteer findings from Days 1 and 2, with critique and input for additional development from expert faculty and staff.
[Lab – COM 101]

Morning session 2 – 10:30am to 11:15am
Introduction to text mining and machine learning with with Tiernan Cahill, Doctoral Student of Emerging Media Studies at Boston University.
[Seminar – COM 101]

Morning session 3 – 11:15am to 12:00pm
Use sample queries to train algorithms to read and categorize text in big data (no previous computational training required).
[Lab – COM 209, COM 213 or COM 217]

Lunch – 12:00pm to 1:30pm
Enjoy a self-catered lunch at one of the great restaurants in the neighborhood, or bring your own lunch and hangout with the instructors and fellow attendees.
[Lunch]

Afternoon session 1 – 1:30pm to 2:15pm
Understanding what geolocation is, its limitations, and how to build a following on social media with Workshop Director Dr. Jacob Groshek, Associate Professor of Emerging Media Studies at Boston University.
[Seminar – COM 101]

Afternoon session 2 – 2:15 to 3:15pm
Form analysis teams as appropriate, learn to use sample queries to find users and place them into real-world places.
[Lab – COM 209, COM 213 or COM 217]

Afternoon session 3 – 3:15pm to 4:45pm How to build a social media pipeline, presented by Dr. Waël Hassan, Chief Executive Officer of KI Design.
[Seminar – COM 101]

Afternoon session 4 – 4:45pm to 5:00pm
Workshop wrap up and certificate presentation.
[Finale – COM 101]

And Only Four Steps

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Collect

Examine millions of users and their posts online, and manage those queries at scale.

Analyze

Analyze

Learn which algorithms to apply, and how they work, in order to best answer your specific analytic question.

Analyze

Visualize

Represent big data in easy-to-understand graphs using industry leading software that will inform others quickly.

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Interpret

Use social network analysis and machine learning to find influential users, understand information flows, and leverage your message.

With Our Team of Experts

Led by Professor Jacob Groshek, the instructional team includes world renown experts that work at the intersection of the media industry and academia. You will have hands on one-to-one interactions with an award-winning group of scholar / practitioners that have decades of experience in designing systems and developing solutions that are applied to topics that include but are not limited to politics, health, science, sports, business, and — of course — media.

Check back for updates on your award winning team of instructors, guest lecturers, and coaches!


Chris Bingham

chris-bingham

Chris is the founding CTO of Crimson Hexagon and brings leadership experience in software management, architecture, and development to the company. He has led the strategic design and development of enterprise-class technology products at a number of global software companies including Apple, Disney, and Netscape. Chris has also contributed to the success of several high-growth companies in the Boston technology eco-system, including Fairmarket, Coalesix, Icosystem and Jana. He is an expert in high-scalability software architecture and text analytics and is named on several U.S. patents.

Brittany Andersen

Brittany Andersen

Brittany Andersen is a Ph.D. student in the Emerging Media Studies (EMS) Program. Her research focuses on how users perceive, evaluate, and respond to different types of media and technology. Brittany received her M.A. from the EMS program in 2015 and spent the past year working on analyst relations and market research teams at Porter Novelli, a global public relations firm. Prior to enrolling at BU, she graduated from the University of Massachusetts Lowell with her Bachelor’s degree in English Literature and French.

Dr. Waël Hassan

wael-hassan

Dr. Waël Hassan is the CEO of KI Design, an innovative company that develops big data and analytics solutions for government, energy, finance, and healthcare companies. KI Design advances its clients’ interests on a range of issues including political analytics, social media marketing, internet freedom, cybersecurity, surveillance, disaster response, product certification, and risk metrics. Dr. Hassan founded KI DESIGN Magazine, where he writes a regular column. Waël’s highly anticipated book, Privacy in Design: A Practical Guide for Corporate Compliance will be released in 2017.

Join Us for an Invaluable Experience

Students working at table.
  • Professionals: $1,225
  • Nonprofit: $1,000
  • BU faculty and staff: $885
  • Students (verified by valid student ID): $685

Each participant that successfully completes all three days of the workshop will receive a Certificate in Social Media Analysis from the Boston University College of Communication as well as one month of free access to leading social media analytic software.

In the Heart of a World Class City

Situated in the heart of an historic yet urban environment, the Boston University College of Communication is just around the corner from Fenway Park, Kenmore Square, and within easy walking distance to vibrant shops, cafes, and cultural activities. The BU campus is well served by many modes of public transportation and workshop attendees will have ample opportunity to participate in networking opportunities and informal meet ups. A wide range of accommodations are available nearby.

Boston University is currently ranked 39th among national universities by US News and World Report, and the Journalism department in the College of Communication was recently ranked fourth overall in the nation by USA Today. Boston itself is a rich multicultural city and a hub of higher learning with a wide array of recreational activities. Currently ranked the 8th largest media market in United States, Boston is a thriving center of cultural and intellectual creativity.

Take in all that Boston has to offer as you take your analytic skills to the next level with the Making Social Media Matter workshop.

Special Hotel Rates for Our Attendees

New Residence Inn by Marriott in Boston/Watertown

570 Arsenal Street, Watertown, MA
Rate: $279/night
Free shuttle service to/from BU

To receive this special rate, call Korinne Robertson (857-304-4407) and mention ‘Social Media Workshop at BU’

College of Communication Workshop Cancellation Policy

  • All cancellation requests must be received in writing no less than 30 days prior to the first day of the workshop. Cancellation requests should be addressed to Kim Relick, krelick@bu.edu. Approved cancellation requests will receive a refund of the registration fee less a $150.00 cancellation fee.
  • We are unable to refund any registration fees after May 16, 2017.
  • Failure to attend the workshop will result in forfeiture of the full registration fee.

The College of Communication reserves the right to cancel or reschedule the workshop due to low enrollment or other unforeseen circumstances beyond the control of the College of Communication. In this case, applicants are entitled to a full refund of the registration fee.

The College of Communication will advise applicants at the earliest opportunity of changes to the scheduled workshop dates. The College of Communication is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.


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