{"id":5,"date":"2016-10-03T16:53:42","date_gmt":"2016-10-03T20:53:42","guid":{"rendered":"https:\/\/sites.bu.edu\/social-media-analysis\/making-social-media-matter\/"},"modified":"2018-05-16T12:51:38","modified_gmt":"2018-05-16T16:51:38","slug":"making-social-media-matter","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/social-media-analysis\/","title":{"rendered":""},"content":{"rendered":"<section class=\"grid-section\"><\/p>\n<h2>Earn a Certificate in Social Media Analysis in Just Three Days<\/h2>\n<p><div class=\"col-sm-two-third \"><\/p>\n<p><strong>Making Social Media Matter<\/strong> is a hands-on, three-day workshop that equips attendees with skills to quickly collect, analyze, visualize, and interpret data from popular social media platforms and blogs. After our three-day intensive, you&#8217;ll walk away with a hands-on understanding of these critical skills: <\/p>\n<blockquote>\n<ul>\n<li>Quantitative &#038; qualitative social listening to understand how customers really feel about your brand, industry or research topic<\/li>\n<li>Finding, sorting &#038; analyzing the big data of social media for more constructive research &#038; smarter business decisions<\/li>\n<li>How to get c-suite or department buy in necessary for social media exploration &#038; investment<\/li>\n<li>Creating a data-driven feedback loop for ongoing optimization<\/li>\n<li>Earn a certificate in Social Media Analysis: Principles and Practices for Big Data from BU<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"videoWrapper\">\n<div id=\"muteVideoPlayer\"><\/div>\n<\/div>\n<p><script async src=\"https:\/\/www.youtube.com\/iframe_api\"><\/script><br \/>\n<script>\r\n function onYouTubeIframeAPIReady() {\r\n  var player;\r\n  player = new YT.Player('muteVideoPlayer', {\r\n    videoId: 'IUUQOQcNEt0', \/\/ YouTube Video ID\r\n    \/\/width: 500,               \/\/ Player width (in px)\r\n    \/\/height: 260,              \/\/ Player height (in px)\r\n    playerVars: {\r\n      autoplay: 1,        \/\/ Auto-play the video on load\r\n      controls: 1,        \/\/ Show pause\/play buttons in player\r\n      showinfo: 0,        \/\/ Hide the video title\r\n      modestbranding: 1,  \/\/ Hide the Youtube Logo\r\n      loop: 1,            \/\/ Run the video in a loop\r\n      fs: 1,              \/\/ Hide the full screen button\r\n      cc_load_policy: 0, \/\/ Hide closed captions\r\n      iv_load_policy: 3,  \/\/ Hide the Video Annotations\r\n      autohide: 0,         \/\/ Hide video controls when playing\r\n      playlist: 'IUUQOQcNEt0'\r\n    },\r\n    events: {\r\n      onReady: function(e) {\r\n        e.target.mute();\r\n      }\r\n    }\r\n  });\r\n }\r\n \/\/ Written by @labnol \r\n<\/script><br \/>\n<\/div><br \/>\n<div class=\"col-sm-third \"><\/p>\n<p><a class=\"twitter-timeline\" data-width=\"363\" data-height=\"596\" href=\"https:\/\/twitter.com\/MSMMatBU\">Tweets by MSMMatBU<\/a> <script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><div class=\"com-highlight col-sm-full bg-yellow\"><span class=\"meta\">Find out more<\/span>Join our email list to receive registration dates and workshop updates. <a href=\"https:\/\/visitor.r20.constantcontact.com\/d.jsp?llr=erp6bmdab&#038;p=oi&#038;m=1103137521188&#038;sit=q9jcyx7eb&#038;f=fa72347c-717e-4437-b998-93475671deca\">Sign up now<\/a>. <\/p>\n<h4 style=\"margin-top:1em;\">Follow Us<\/h4>\n<p><a href=\"https:\/\/www.facebook.com\/MSMMatBU\/\">Facebook<\/a> | <a href=\"https:\/\/twitter.com\/MSMMatBU\">Twitter<\/a><\/p>\n<p><\/div><\/p>\n<p><\/div><\/p>\n<p><div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline purple\"><span class=\"meta\">Social media matters because...<\/span><\/p>\n<p>&#8220;We live in an age of digital everywhere &#8211; so digital literacy and fluency is a required, but still rare skill. That means there&#8217;s opportunity for those willing to dig in.&#8221; <span class=\"bq-attribution\">Joe Panepinto, SVP Strategy Director Genuine Interactive \/ Jack Morton Worldwide, MSMM Speaker<\/span><\/p>\n<p><\/div><br \/>\n<\/div><br \/>\n<div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline blue\"><span class=\"meta\">What past attendees are saying<\/span><\/p>\n<p>&#8220;Making Social Media Matter was an intense deep dive into what every organization needs to be doing: listening to their online community and optimizing based on that data. Unlike most conferences, they told us not only what to do, but showed us HOW to do it.&#8221; <span class=\"bq-attribution\">Sarah Parker Ward, Principal at Kathleen Palmer Media<\/span><\/p>\n<p><\/div><br \/>\n<\/div><br \/>\n<\/section>\n<section class=\"grid-section\"><\/p>\n<h2>In Only Four Steps<\/h2>\n<p><div class=\"col-sm-quarter \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-03.png\" alt=\"BU_Header_Final-03\" width=\"100\" height=\"100\" class=\"aligncenter size-full wp-image-40\" srcset=\"https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-03.png 150w, https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-03-100x100.png 100w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/p>\n<h3 class=\"text-center\">Collect<\/h3>\n<p>Examine millions of users and their posts online, and manage those queries at scale.<\/p>\n<p><\/div><br \/>\n<div class=\"col-sm-quarter \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-06.png\" alt=\"Analyze\" width=\"100\" height=\"100\" class=\"aligncenter size-full wp-image-43\" srcset=\"https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-06.png 150w, https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-06-100x100.png 100w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/p>\n<h3 class=\"text-center\">Analyze<\/h3>\n<p>Learn which algorithms to apply, and how they work, in order to best answer your specific analytic question.<\/p>\n<p><\/div><br \/>\n<div class=\"col-sm-quarter \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-05.png\" alt=\"Analyze\" width=\"100\" height=\"100\" class=\"aligncenter size-full wp-image-42\" srcset=\"https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-05.png 150w, https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-05-100x100.png 100w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/p>\n<h3 class=\"text-center\">Visualize<\/h3>\n<p>Represent big data in easy-to-understand graphs using industry leading software that will inform others quickly.<\/p>\n<p><\/div><br \/>\n<div class=\"col-sm-quarter \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-07.png\" alt=\"BU_Header_Final-03\" width=\"100\" height=\"100\" class=\"aligncenter size-full wp-image-40\" \/><\/p>\n<h3 class=\"text-center\">Interpret<\/h3>\n<p>Use social network analysis and machine learning to find influential users, understand information flows, and leverage your message.<\/p>\n<p><\/div><\/p>\n<p><\/section>\n<section class=\"grid-section\"><\/p>\n<h2>With Our Team of Experts<\/h2>\n<p><div class=\"col-sm-half \"><\/p>\n<p>Led by the <a href=\"https:\/\/sites.bu.edu\/social-media-analysis\/speakers\/\">instructional team<\/a> which includes  experts that work at the intersection of the media industry and academia, you will have hands on one-to-one interactions with an award-winning group of scholar \/ practitioners that have decades of experience in designing systems and developing solutions that are applied to topics that include but are not limited to politics, health, science, sports, business, and &#8212; of course &#8212; media. <\/p>\n<p><\/div><br \/>\n<div class=\"col-sm-half \"><br \/>\n<aside class=\"callout-square bg-lightpurple col-sm-full\"><div class=\"callout-content\"><h3 class=\"callout-title\">Previous Sample Schedule<\/h3><p>Big data, politics, streaming TV, and health communication.<\/p>\n<a href=\"https:\/\/sites.bu.edu\/social-media-analysis\/schedule\/\" class=\"button\">Learn More<\/a><\/div><\/aside><br \/>\n<\/div><br \/>\n<div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline purple\"><span class=\"meta\">Social media matters because...<\/span><\/p>\n<p>&#8220;Making Social Media Matter is important because it teaches attendees different methods for optimizing social media data (and strategic use for social media data, both industry\/client-based or in academic research)&#8221; <span class=\"bq-attribution\">Brittany Andersen, PhD Student Emerging Media Studies, Boston University, MSMM Speaker<\/span><\/p>\n<p><\/div><br \/>\n<\/div><br \/>\n<div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline blue\"><span class=\"meta\">What past attendees are saying<\/span><\/p>\n<p>&#8220;I now understand what a market or community of consumers or followers are thinking, platforms like Crimson Hexagon and TCAT\/Gephi allow you to not only understand who the key influencers are, but what those people are specifically saying. That element is invaluable for knowing how best to influence a market or community&#8221; <span class=\"bq-attribution\">May\/June 2017 Attendee<\/span><\/p>\n<p><\/div><br \/>\n<\/div><br \/>\n<hr class=\"no-line\"\/><\/p>\n<p><\/section>\n<p><!--\n[section]\n\n\n<h2>In Just Three Days<\/h2>\n\n\n\n\n\n[\/section]\n--><br \/>\n<section class=\"grid-section\"><\/p>\n<h2>Past Workshops Social Media Analytics Platforms<\/h2>\n<div class=\"col-sm-third \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2017\/08\/gephi-new.png\" alt=\"Gephi\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-577\" \/><\/p>\n<p>Gephi is a tool for data analysts and scientists keen to explore and understand graphs. Like Photoshop\u2122 but for graph data, the user interacts with the representation, manipulate the structures, shapes and colors to reveal hidden patterns. Gephi is the leading visualization and exploration software for all kinds of graphs and networks.<\/p>\n<p><a href=\"https:\/\/gephi.org\/features\/\" class=\"button outline\">more<\/a><br \/>\n<\/div>\n<div class=\"col-sm-third \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2017\/08\/discovertext-new.png\" alt=\"DiscoverText\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-580\" \/><\/p>\n<p>Unstructured text data is messy. Users of DiscoverText build reusable custom machine classifiers or \u201csifters\u201d to find the most relevant items before sorting them into topics and sentiment categories. DiscoverText combines data science methods with e-discovery text analytics tools to shorten a process that used to last weeks or months; our machine-learning sifters are created in hours or just a few minutes using crowdsourcing. <\/p>\n<p><a href=\"https:\/\/discovertext.com\/\" class=\"button outline\">more<\/a><br \/>\n<\/div>\n<div class=\"col-sm-third \"><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2017\/08\/nodexl3-new.png\" alt=\"NodeXL3\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-582\" \/><\/p>\n<p>NodeXL supports the exploration of social media with import features that pull data from personal email indexes on the desktop, Twitter, Flickr, Youtube, Facebook and WWW hyper-links. NodeXL allows non-programmers to quickly generate useful network statistics and metrics and create visualizations of network graphs.  Filtering and display attributes can be used to highlight important structures in the network.  <\/p>\n<p><a href=\"http:\/\/www.smrfoundation.org\/nodexl\/\" class=\"button outline\">more<\/a><br \/>\n<\/div>\n<p><\/section><\/p>\n<section class=\"grid-section\"><\/p>\n<h2>Join Us for an Invaluable Experience In the Heart of a World Class City<\/h2>\n<p><img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/12\/workshop-img-e1481152292917.jpg\" alt=\"Students working at table.\" width=\"600\" height=\"400\" class=\"alignright size-full wp-image-335\" \/><\/p>\n<blockquote><\/blockquote>\n<p>Situated in the heart of an historic yet urban environment, the Boston University College of Communication is just around the corner from Fenway Park, Kenmore Square, and within easy walking distance to vibrant shops, cafes, and cultural activities.  The BU campus is well served by many modes of public transportation and workshop attendees will have ample opportunity to participate in networking opportunities and informal meet ups. A wide range of accommodations are available nearby.<\/p>\n<p>Boston University is currently ranked 39th among national universities by US News and World Report, and the Journalism department in the College of Communication was recently ranked fourth overall in the nation by USA Today. Boston itself is a rich multicultural city and a hub of higher learning with a wide array of recreational activities.  Currently ranked the 8th largest media market in United States, Boston is a thriving center of cultural and intellectual creativity.<\/p>\n<p>Take in all that Boston has to offer as you take your analytic skills to the next level with the Making Social Media Matter workshop.<\/p>\n<h3> <a href=\"https:\/\/visitor.r20.constantcontact.com\/d.jsp?llr=erp6bmdab&#038;p=oi&#038;m=1103137521188&#038;sit=q9jcyx7eb&#038;f=fa72347c-717e-4437-b998-93475671deca\">Get notified for the next workshop dates<\/a>.  <\/h3>\n<p><iframe loading=\"lazy\" class=\"google-map\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d2948.6031725109797!2d-71.10921178431103!3d42.35098314366693!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89e379f07777424d%3A0x8eb05c8c4b8c8579!2s765+Commonwealth+Avenue%2C+Boston%2C+MA+02215!5e0!3m2!1sen!2sus!4v1507750892319\" width=\"500\" height=\"350\" frameborder=\"0\" style=\"border:0\" allowfullscreen><\/iframe><\/p>\n<p><section class=\"grid-section\"><\/section><br \/>\n<div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline purple\"><span class=\"meta\">Social media matters because...<\/span><\/p>\n<p>&#8220;We have a unique opportunity at this point in the history of human communication to listen in on public discourse as it happens, and to gain new insights in real time.&#8221; <span class=\"bq-attribution\">Tiernan Cahill, PhD Student Emerging Media Studies, Boston University, MSMM Speaker<\/span><\/p>\n<p><\/div><br \/>\n<\/div><br \/>\n<div class=\"col-sm-half \"><br \/>\n<div class=\"com-highlight col-sm-full outline blue\"><span class=\"meta\">What past attendees are saying<\/span><\/p>\n<p>&#8220;With the layout of the workshop, each program is gone through step by step making each presentation extremely helpful and knowledgeable, especially those who helped us with the Crimson Hexagon program as well as Gephi. I still use the programs today.&#8221; <span class=\"bq-attribution\">Natalie Odridge, Student, MSMM Attendee May\/June 2017<\/span><\/p>\n<p><\/div><\/p>\n<p><\/div><br \/>\n<\/section>\n<section class=\"grid-section\">\n<h2>College of Communication Workshop Cancellation Policy<\/h2>\n<blockquote>\n<ul>\n<li>All cancellation requests must be received in writing no less than 30 days prior to the first day of the workshop. Cancellation requests should be addressed to Kim Relick,\u00a0<a href=\"mailto:krelick@bu.edu\">krelick@bu.edu<\/a>. Approved cancellation requests will receive a refund of the registration fee less a $150.00 cancellation fee.<\/li>\n<li>We are unable to refund any registration fees fewer than 30 days prior to the workshop start date.<\/li>\n<li>Failure to attend the workshop will result in forfeiture of the full registration fee.<\/li>\n<\/ul>\n<\/blockquote>\n<p>The College of Communication reserves the right to cancel or reschedule the workshop due to low enrollment or other unforeseen circumstances beyond the control of the College of Communication. In this case, applicants are entitled to a full refund of the registration fee.<\/p>\n<p>The College of Communication will advise applicants at the earliest opportunity of changes to the scheduled workshop dates. The College of Communication is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.<\/p>\n<p><\/section><br \/>\n<hr class=\"no-line\"\/><br \/>\n<img loading=\"lazy\" src=\"\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-02-1024x280.png\" alt=\"BU_Header_Final-02\" width=\"1024\" height=\"280\" class=\"aligncenter size-large wp-image-39\" srcset=\"https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-02-1024x280.png 1024w, https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-02-636x174.png 636w, https:\/\/sites.bu.edu\/social-media-analysis\/files\/2016\/10\/BU_Header_Final-02.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1654,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/pages\/5"}],"collection":[{"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/users\/1654"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":54,"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/pages\/5\/revisions\/825"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/social-media-analysis\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}