Choice
You Can't Always Get What You Want
According to a recent study, there are at least two neural correlates for decision-making in the brain. If you’re the scarecrow in the Wizard of Oz who yearns for a brain, you have neither of these correlates. However, if you are someone who has frontal lobe damage to the orbitofrontal cortex (OFC), you have one […]
Creamy Corn or Two-Dollar Cookies? The Rise of Behavioral Economics
Imagine that you’ve just spent the whole morning working non-stop. You’ve been hushing your stomach grumblings for the past hour and you cannot concentrate on anything but your hunger and that devastatingly slow-ticking clock. Another hour passes and that long awaited lunchtime break has finally come around. All you know is that you need food, and […]