Author: Margaret Mcguinness
Further Blending the Arts and Sciences
Ever hear of “neurocinematics” – a term coined by Uri Hasson of Princeton University? If not, it’s basically a method that has been employed by neuromarketers, using instruments that had been predominantly handled by scientists, that’s targeted towards filmmakers. Using tools such as biometric devices (to track eye movements and heart rate), EEG (to analyze […]
Subconscious Security: Our Next Big Life Investment?
Have you seen the hit summer movie, Inception, yet? If not, I recommend you to, because it’s mind bottling (Yeah, Anchorman’s Ron Burgundy would approve). Either way though, seen it or not, the movie tweaked my curiosity about the ever-growing interaction between technology and our brains, our minds. In the movie, Leonardo DiCaprio’s character, Cobb, […]
All About Empathy
What contributes more to creating a person’s identity (i.e. personality, behavior, intelligence)? Is it genetics, or is it the environment in which the person was raised? In other words, as Francis Galton might ask, is it “nature” or “nurture?” When it comes to how empathetic someone is, Frans de Waal, a Dutch primatologist and ethologist, […]