{"id":7666,"date":"2022-03-09T09:36:05","date_gmt":"2022-03-09T14:36:05","guid":{"rendered":"https:\/\/sites.bu.edu\/nephtc\/?p=7666"},"modified":"2022-03-10T09:44:58","modified_gmt":"2022-03-10T14:44:58","slug":"3-9-persuasive-public-health-messaging","status":"publish","type":"post","link":"https:\/\/sites.bu.edu\/nephtc\/2022\/03\/09\/3-9-persuasive-public-health-messaging\/","title":{"rendered":"3\/9 Persuasive Public Health Messaging"},"content":{"rendered":"<h3>March 9th, 2022, 9am to 11am<\/h3>\n<p>We are excited to share this workshop from our partners at Yale School of Public Health!<\/p>\n<h3>Description:<\/h3>\n<ul>\n<li>This practical marketing workshop is designed to help public health teams develop clear, concise, compelling messaging for a specific program or project.<\/li>\n<li>Brand strategy expert Michele Levy will lead an interactive session that outlines the process and products of a persuasive messaging project and shares some best practice examples.<\/li>\n<li>Your team will have ample time to refine your own persuasive messaging and gather constructive feedback, walking away with tools and products you can put to work immediately.<\/li>\n<\/ul>\n<h3>Learning Objectives:<\/h3>\n<div>After this workshop, participants will be able to:<\/div>\n<ul>\n<li>Understand the components of persuasive public health messaging<\/li>\n<li>Deliver a clear, concise, compelling elevator pitch for a specific public health program or project Identify and explain 4-6 supporting points<\/li>\n<li>Begin to craft audience-level messaging<\/li>\n<\/ul>\n<div>\n<p><em>Note: this webinar will be most effective if you have a project in mind and come with another member of your team if possible!<\/em><\/p>\n<\/div>\n<p><a href=\"https:\/\/mcusercontent.com\/0e2d5447755dbd4ee61d67ce4\/files\/b14cdbdf-1089-cc22-b2da-10e880486e51\/Persuasive_Public_Health_Messaging_Flyer.pdf\"><img loading=\"lazy\" src=\"\/nephtc\/files\/2019\/09\/Learn-More.png\" alt=\"\" width=\"486\" height=\"247\" class=\"alignnone wp-image-5062 size-full\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>March 9th, 2022, 9am to 11am We are excited to share this workshop from our partners at Yale School of Public Health! Description: This practical marketing workshop is designed to help public health teams develop clear, concise, compelling messaging for a specific program or project. Brand strategy expert Michele Levy will lead an interactive session [&hellip;]<\/p>\n","protected":false},"author":20096,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[32,276,222,41],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/posts\/7666"}],"collection":[{"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/users\/20096"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/comments?post=7666"}],"version-history":[{"count":2,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/posts\/7666\/revisions"}],"predecessor-version":[{"id":7670,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/posts\/7666\/revisions\/7670"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/media?parent=7666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/categories?post=7666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.bu.edu\/nephtc\/wp-json\/wp\/v2\/tags?post=7666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}