{"id":45,"date":"2023-08-25T14:44:34","date_gmt":"2023-08-25T18:44:34","guid":{"rendered":"https:\/\/sites.bu.edu\/metsymposium\/?page_id=45"},"modified":"2026-03-19T18:57:21","modified_gmt":"2026-03-19T22:57:21","slug":"agenda","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/metsymposium\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

Friday, March 20, 2026<\/h2>
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Registration<\/strong>
\nVenue: 1st Floor Lobby<\/td>\n<\/tr>\n
9 am\u20134 pm<\/strong><\/td>\nCheck-In<\/strong><\/p>\n
9 am<\/strong><\/td>\nRefreshments<\/strong><\/p>\n
Keynote Session<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
9:30\u20139:35 am<\/strong><\/td>\nIntroduction to the Symposium<\/strong><\/p>\n
    \n
  • Dr. Irena Vodenska, Chair, Department of Administrative Sciences, Boston University Metropolitan College <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
9:35\u20139:40 am<\/strong><\/td>\nOpening Remarks<\/strong><\/p>\n
    \n
  • Dr. Tanya Zlateva, Dean, Boston University Metropolitan College<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
9:40\u201310:10 am<\/strong><\/td>\nKeynote Address: Responsible Entrepreneurship in an Age of Acceleration<\/strong><\/p>\n
    \n
  • Ralph H Groce III (CGS, Questrom, MET), President and COO of Scroobious, Chair of BU MET Dean\u2019s Advisory Board, and Member of the Boston University Advisory Board<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session I: Entrepreneurship Development and Finance Management
\nSession Chair: Dr. Rajagopal | Usher: Megan Balani<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
10:15 am\u201312 pm<\/strong><\/td>\n\nRooted Resilience: Exploring Gendered Pathways to Rural Women\u2019s Entrepreneurship and Community Sustainability in Indonesia<\/strong><\/p>\n
    \n
  • In-person presentation by Yosefiani D Tamatur<\/li>\n
  • Authors: Yosefiani D Tamatur, Marcus Goncalves, and Elizabeth Rhyne (Boston University, USA)<\/li>\n<\/ul>\n

    Understanding Digital Secondhand Fashion through Literature and Entrepreneurial Practice<\/strong><\/p>\n

      \n
    • Virtual presentation by Nishita Chatradhi<\/li>\n
    • Authors: Nishita Chatradhi (Government of Alberta, Canada) and Manisha Paliwal (Sri Balaji University, Pune, India)<\/li>\n<\/ul>\n

      Learning About Entrepreneurship on the Go: Using Experiential Learning to Develop Entrepreneurial Knowledge<\/strong><\/p>\n

        \n
      • Virtual presentation by author Manuel Sotelo Duarte (Tecnol\u00f3gico de Monterrey, Mexico)<\/li>\n<\/ul>\n

        Strategic Resilience and Sustainable Competitive Advantage in Agri Social Enterprises<\/strong><\/p>\n

          \n
        • Virtual presentation by Manisha Paliwal<\/li>\n
        • Authors: Smita Kadam and Manisha Paliwal (Sri Balaji University, Pune, India)<\/li>\n<\/ul>\n

          Risk, Bias, and Opportunity: Understanding VC Decision-Making on Women Entrepreneurs in Kazakhstan<\/strong><\/p>\n

            \n
          • Virtual presentation by Gulnur Smagulova<\/li>\n
          • Authors: Marcus Goncalves (Boston University, USA), Gulnur Smagulova (Astana IT University, Kazakhstan), and Ayazhan Nurzhan (Boston University, USA)<\/li>\n<\/ul>\n

            Trusting the Algorithm: Institutional and Experiential Pathways to Responsible Digital Finance<\/strong><\/p>\n

              \n
            • Virtual presentation by Pilar Madrazo-Lemarroy<\/li>\n
            • Authors: Pilar Madrazo-Lemarroy (Universidad Anahuac, Mexico), Jose Anselmo Perez Reyes (Universidad Anahuac, Mexico), and Emmanuel Fragniere (HES-SO Valais Wallis, Switzerland)<\/li>\n<\/ul>\n

              Parental Financial Socialization, Money Scripts, Self-Efficacy, and Entrepreneurial Intention<\/strong><\/p>\n

                \n
              • Virtual presentation by Montserrat Reyna Miranda<\/li>\n
              • Authors: Jaime Beltran (Universidad Anahuac, Mexico), Montserrat Reyna Miranda (Universidad Anahuac, Mexico), and Horacio Bautista Santos (Instituto Tecnol\u00f3gico de Tantoyuca, Mexico)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session II: Enterprise Analytics System
\nSession Chair: Dr. Nakul Padalkar | Usher: Nkechi Abraham<\/strong>
\nVenue: Room 122<\/td>\n<\/tr>\n
10:15 am\u201312 pm<\/strong><\/td>\nGoverning the Neural Frontier: Neuromarketing, Data Ethics, and Trust in the Age of California\u2019s SB 1223<\/strong><\/p>\n
    \n
  • Virtual presentation by Debra Dangelo<\/li>\n
  • Authors: Debra Dangelo and Marcus Goncalves (Boston University, USA)<\/li>\n<\/ul>\n

    Brand Visibility in AI Search, What the Tea Industry Reveals\u00a0<\/strong><\/p>\n

      \n
    • In-person presentation by author Valorie Luther (Boston University, USA)<\/li>\n<\/ul>\n

      Generative AI and the Erosion of Consumer Trust: Behavioral, Emotional, and Neural Evidence<\/strong><\/p>\n

        \n
      • In-person presentation by Anna Morse<\/li>\n
      • Authors: Anna Morse and Marcus Goncalves (Boston University, USA)<\/li>\n<\/ul>\n

        Auditable AI for Genomic Equity: A Compliance-as-a-Service (CaaS) Model for Responsible innovation<\/strong><\/p>\n

          \n
        • In-person presentation by author Julian Borges (Boston University, USA)<\/li>\n<\/ul>\n

          Impact of Technology on Consumer Behavior and Strategy Development<\/strong><\/p>\n

            \n
          • In-person presentation by Ananya Rajagopal<\/li>\n
          • Authors: Rajagopal (Boston University, USA) and Ananya Rajagopal (Universidad Anahuac, Mexico)<\/li>\n<\/ul>\n

            Perceived Authenticity Gaps and Customer Incivility in Ethnic Dining Experiences<\/strong><\/p>\n

              \n
            • Virtual presentation by Elif Celik<\/li>\n
            • Authors: Nolla Haidar, Elif Celik, and Moiz Deshmukh (Boston University, USA)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
12\u20131 pm<\/strong><\/td>\nLunch Break and Book Presentation<\/strong>
\nAddress by Dr. Rajagopal\n<\/td>\n<\/tr>\n
Technical Session III: The New Reality: Technology and AI<\/strong>
\nSession Chair: Dr. Vladi Zlatev | Usher: Ziwei Zhu<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
1\u20133 pm<\/strong><\/td>\nStrategic Alliances in the Age of AI: Extension of Production Networks or a Distinct Layer of Inter-Firm Coordination?<\/strong><\/p>\n
    \n
  • In-person presentation by Julio E. Elias<\/li>\n
  • Authors: Julio E. Elias (Nichols College, USA) and Marcus Goncalves (Boston University, USA)<\/li>\n<\/ul>\n

    Novel Retrieval Techniques for Enhanced Retrieval-Augmented Generation: A Comparative Analysis of Hybrid Search, Query Expansion, and Contextual Reranking<\/strong><\/p>\n

      \n
    • In-person presentation by Sarthak Pattnaik<\/li>\n
    • Authors: Sarthak Pattnaik and Eugene Pinsky (Boston University, USA)<\/li>\n<\/ul>\n

      Human-in-the-Loop Models for General-Purpose AI Systems: Dissecting Leadership for Navigating Workforce and Technological Challenges<\/strong><\/p>\n

        \n
      • In-person presentation by Ananya Rajagopal<\/li>\n
      • Authors: Ananya Rajagopal and Jos\u00e9 Anselmo P\u00e9rez Reyes (Universidad Anahuac, Mexico)<\/li>\n<\/ul>\n

        Playing with Fire: Evaluating the Impact of Data Privacy in AR-driven Technology Enhancements<\/strong><\/p>\n

          \n
        • Virtual presentation by author Dora Galvez-Cruz (Universidad Anahuac, Mexico)<\/li>\n<\/ul>\n

          Immersive Commerce Technologies and Entrepreneurial Growth with Social Impact<\/strong><\/p>\n

            \n
          • Virtual presentation by author Reshmi Manna (HR Knowledge Lab, New Delhi, India)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session IV: Enterprise Management<\/strong>
\nSession Chair: Peter Mayer | Usher: Stephanie Widjaja<\/strong>
\nVenue: Room 122<\/td>\n<\/tr>\n
1\u20133 pm<\/strong><\/td>\nMapping Gender Inequality in China\u2019s Financial Sector: Insights for Responsible Innovation and Inclusive Entrepreneurship<\/strong><\/p>\n
    \n
  • In-person presentation by Yunhao He<\/li>\n
  • Authors: Yunhao He and Marcus Goncalves (Boston University, USA)<\/li>\n<\/ul>\n

    Performance of Circular Entrepreneurship: Analysis of Social Dynamics in Developing Economies<\/strong><\/p>\n

      \n
    • In-person presentation by Ananya Rajagopal<\/li>\n
    • Authors: Ananya Rajagopal and Jos\u00e9 Anselmo P\u00e9rez Reyes (Universidad Anahuac, Mexico)<\/li>\n<\/ul>\n

      Responsible Innovation in Livestream Commerce: Understanding the Persuasive Capabilities of AI Hosts<\/strong><\/p>\n

        \n
      • In-person presentation by author Ming Xue (Boston University, USA)<\/li>\n<\/ul>\n

        Entrepreneurial Leadership and Enterprise at the Nexus of Automation, Institutional Fragility, and Influence Architectures: Toward a Theory of Synchronization Capability and Innovation Governance<\/strong><\/p>\n

          \n
        • In-person presentation by Sarthak Pattnaik<\/li>\n
        • Authors: Sarthak Pattnaik, Kathleen Park, and Eugene Pinsky (Boston University, USA)<\/li>\n<\/ul>\n

          Systematic Entrepreneurship and Responsible Innovation in Education: A Retrospective Case Study of Khan Academy Kyrgyz Localization Project<\/strong><\/p>\n

            \n
          • In-person presentation by author Nurzhamal Yrysbekova (Boston University, USA)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Poster Session Presentations<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
3\u20134 pm<\/strong><\/td>\nIntegrated Approach for Career Advising and Positioning to the Labor Market<\/strong><\/p>\n
    \n
  • In-person presentation by Dinara Zhorabek<\/li>\n
  • Authors: Dinara Zhorabek and Binderiya Dugersuren<\/li>\n
  • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev<\/li>\n<\/ul>\n

    Navigating the Labor Market: AI Assisted Career Advising Workflow<\/strong><\/p>\n

      \n
    • In-person presentation by Binderiya Dugersuren<\/li>\n
    • Authors: Dinara Zhorabek and Binderiya Dugersuren<\/li>\n
    • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev<\/li>\n<\/ul>\n

      AI Enabled Teaching and Learning: Use Cases<\/strong><\/p>\n

        \n
      • In-person presentation by author Kuat Otarbayev<\/li>\n
      • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev<\/li>\n<\/ul>\n

        Duration Rotation in US Treasury Fixed-Income ETFs<\/strong><\/p>\n

          \n
        • In-person presentation by author Aishwarya Malhotra<\/li>\n
        • Supervised by Eugene Pinsky and Vladimir Zlatev<\/li>\n<\/ul>\n

          Comparing “Winners”, “Median,” and “Losers” Rotation Strategies with S&P 500 Sector ETFs<\/strong><\/p>\n

            \n
          • In-person presentation by author Aishwarya Malhotra<\/li>\n
          • Supervised by Eugene Pinsky and Vladimir Zlatev<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
4:00\u20135:30 pm<\/strong>
\n1st<\/sup> Floor Lobby<\/td>\n		Reception<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/div>\n<\/div>\n

Saturday, March 21, 2026<\/h2>
<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
8:30\u20139 am<\/strong><\/td>\nRefreshments<\/strong><\/td>\n<\/tr>\n
Technical Session V: Enterprise Modeling
\nSession Chair: Dr. Nolla Haidar | Usher: Intouch Pathanasap<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
9\u201310:45 am<\/strong><\/td>\nMobile Broadband Technology and Entrepreneurial Churn: A Causal Mediation Analysis of Broadband Transitions and Their Effects on Entrepreneurship<\/strong><\/p>\n
    \n
  • In-person presentation by Maru\u0161ka Vizek<\/li>\n
  • Authors: Irena Vodenska and Maru\u0161ka Vizek (Boston University, USA)<\/li>\n<\/ul>\n

    AI-Driven Predictive Modeling: Exploring Entrepreneurial Intentions, AI Use, and Self-Efficacy<\/strong><\/p>\n

      \n
    • Virtual presentation by Naila Aaijaz<\/li>\n
    • Authors: Naila Aaijaz, Sathy Srithar, and Hamid Peikari (University of Niagara Falls, Canada)<\/li>\n<\/ul>\n

      When Necessity is the Only Opportunity: Reconceptualizing Necessity Entrepreneurship Through Process Theory<\/strong><\/p>\n

        \n
      • In-person presentation by author Esteban D. Lopez Meneses (Boston University, USA)<\/li>\n<\/ul>\n

        Automated Data Engineering for Explainable and Responsible Investment Analytics<\/strong><\/p>\n

          \n
        • In-person presentation by author Deepak Saxena (TWG Global Holdings, USA)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session VI: Entrepreneurship Education
\nSession Chair: Esteban Lopez | Usher: Emilia Glava<\/strong>
\nVenue: Room 122<\/td>\n<\/tr>\n
9\u201310:45 am<\/strong><\/td>\nDo Innovative Sustainability Teaching Practices Spark Students\u2019 Social Entrepreneurial Intention? Insights from French Business Schools<\/strong><\/p>\n
    \n
  • In-person presentation by Meriam Razgallaha<\/li>\n
  • Authors: Meriam Razgallaha (Paris School of Business, France), Sufia Mohand Amarb (University of Granada, Spain), and Chiraz Aouina-Mejria (Paris School of Business, France)<\/li>\n<\/ul>\n

    Mapping Global Scholarship on Women\u2019s Higher Education in LMICs: A Bibliometric Analysis with a Focus on Central Asia (2000\u20132024)<\/strong><\/p>\n

      \n
    • Virtual presentation by author Dana Adilkhankyzy (Boston University, USA)<\/li>\n<\/ul>\n

      Business Case for the Pharmaceutical Commercial Data Certificate (PCDC) at Boston University: Addressing Talent Gaps in Pharmaceutical Analytics Education<\/strong><\/p>\n

        \n
      • Virtual presentation by author Scott Hull (Boston University, USA)<\/li>\n<\/ul>\n

        AI-Enabled Teaching & Learning Framework<\/strong><\/p>\n

          \n
        • In-person presentation by Kuat Otarbayev<\/li>\n
        • Authors: Kuat Otarbayev, Sree Kumar Valath Bhuan Das, and Vladimir Zlatev (Boston University, USA)<\/li>\n<\/ul>\n

          Wearable Technology as an Enabler of Evidence-Based Collaboration in Entrepreneurial Education<\/strong><\/p>\n

            \n
          • Virtual presentation by Itzel Cruz Mart\u00ednez<\/li>\n
          • Authors: Itzel Cruz Mart\u00ednez, Alma Catalina Carmona Vega, Sergio No\u00e9 Torres Rodr\u00edguez, Jessica Alejandra Ruiz Ramirez (Tecnologico de Monterrey, Mexico), and Jos\u00e9 Eduardo Mall\u00e9n Lomas (Universidad Aut\u00f3noma de Nuevo Le\u00f3n, Mexico)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session VII: Enterprise Architecture
\nSession Chair: Dr. Marcus Goncalves | Usher: Meng Jung Lin (Avery)<\/strong>
\nVenue: Room 101<\/td>\n<\/tr>\n
10:50 am\u201312 pm<\/strong><\/td>\nEntrepreneurial Challenges in Lithium-Ion Battery Recycling<\/strong><\/p>\n
    \n
  • In-person presentation by Swayam Sampurna Panigrahi<\/li>\n
  • Authors: Hriday Shankar, Tanishka Nandakumar, Rajesh Katiyar, Debasish Mishra, and Swayam Sampurna Panigrahi (Krea University, India)<\/li>\n<\/ul>\n

    \u201cDiversity Marks the Spot\u201d: The Effect of CSR and Social Media Diversity Branding Consumer 5.0 in a Polarized World<\/strong><\/p>\n

      \n
    • Virtual presentation by author Andree Marie Lopez Fernandez (Universidad Panamericana, Mexico City, Mexico)<\/li>\n<\/ul>\n

      Revisiting Customer Satisfaction in Quick Commerce Using NCA: A Structured Abstract<\/strong><\/p>\n

        \n
      • Virtual presentation by author P\u00e1vel Reyes-Mercado (Universidad Anahuac, Mexico)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Technical Session VIII: Meta Entrepreneurship
\nSession Chair: Dr. Rajagopal | Usher: Yun Ting Su (Katherine)<\/strong>
\nVenue: Room 122<\/td>\n<\/tr>\n
10:50\u201312 pm<\/strong><\/td>\n\nEnhancing Digital Advertising Effectiveness: A Quantitative Analysis of Personalization, Trust, and Engagement in Amazon\u2019s Marketing Strategy<\/strong><\/p>\n
    \n
  • In-person presentation by Redemta Bunga<\/li>\n
  • Authors: Redemta Bunga and Megan Balani (Boston University, USA)<\/li>\n<\/ul>\n

    Designing an AI-Augmented Career Services Information System<\/strong><\/p>\n

      \n
    • In-person presentation by Sree Kumar Valath Bhuan Das<\/li>\n
    • Authors: Sree Kumar Valath Bhuan Das, Binderiya Dugersuren, Dinara Zhorabek, Kuat Otarbayev,
      \nTanya Zlateva, Vladimir Zlatev, and Nakul Padalkar (Boston University, USA)<\/li>\n<\/ul>\n

      Career Compass Labor Analytics: Visualization Architecture for Career Planning<\/strong><\/p>\n

        \n
      • In-person presentation by Dinara Zhorabek<\/li>\n
      • Authors: Dinara Zhorabek, Binderiya Dugersuren, Tanya Zlateva, Sree Kumar Valath Bhuan Das, Nakul Padalkar, and Vladimir Zlatev (Boston University, USA)<\/li>\n<\/ul>\n

        AI-Assisted Document Parsing in Career Advising Workflows<\/strong><\/p>\n

          \n
        • In-person presentation by Binderiya Dugersuren<\/li>\n
        • Authors: Binderiya Dugersuren, Dinara Zhorabek, Tanya Zlateva, Sree Kumar Valath Bhuan Das, Nakul Padalkar, and Vladimir Zlatev (Boston University, USA)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Closing Remarks<\/strong>
\nVenue: 1st<\/sup> Floor Lobby<\/td>\n<\/tr>\n
12:05\u201312:30 pm<\/strong><\/td>\n\n