Agenda

Registration
Venue: 1st Floor Lobby
9 am–4 pm Check-In
9 am Refreshments
Keynote Session
Venue: Room 101
9:35–9:40 am Introduction to the Symposium
  • Dr. Irena Vodenska, Chair, Department of Administrative Sciences, Boston University Metropolitan College
9:40–9:45 am Opening Remarks
  • Dr. Tanya Zlateva, Dean, Boston University Metropolitan College
9:45–10:10 am Keynote Address
  • S. D. Shibulal (MET’88)
Technical Session I: Entrepreneurial Development (A)
Session Chair: Dr. Marcus Goncalves | Usher: Bhavik Khandelwal
Venue: Room 101
10:15 am–12:00 pm Breaking Bread, Building Futures: Women Entrepreneurs in Himalayan Homestays
  • Virtual presentation by Nayani Sarma and Dr Jitender Kumar
  • Authors: Nayani Sarma and Dr Jitender Kumar
A Bibliometric Analysis of Trends and Challenges in Entrepreneurship Research (2018-2023)
  • Presentation by author Esteban de la Vega (Boston University, USA)
Women Entrepreneurs’ Behavior for Leading Male and Female Subordinates in High Power-Distance Cultures
  • Presentation by author Nidhi Singh
A Qualitative Study on the Challenges and Success Factors of Turkish Women Entrepreneurs
  • Authors: Elif Celik and Marcus Goncalves (Boston University, USA)
Empowering Women Entrepreneurs in India: Entrepreneurial Leadership, Social Capital, and Innovations for Business Success
  • Authors: Mamatha S, Mutyala Subramanyam and K. Sreenivasa Murthy
Technical Session I: Entrepreneurial Development (B)
Session Chair: Dr. Rajagopal | Usher: Valerie Cotesta
Venue: Room 122
10:15 am–12:00 pm Exploring Women’s Entrepreneurial Leadership in Mexico: A Role-Based Analysis of Motivation and Decision-Making
  • Authors: Karol Gil Vasquez and Marcus Goncalves (Boston University, USA)
Drivers for Women Entrepreneurship in Greece: A Case Analysis of Early-Stage Companies
  • Authors: Daphne Nicolitsas, Suela Papagelis and Marcus Goncalves (Boston University, USA)
Drivers for Women Entrepreneurs in Iran: Trends and Challenges
  • Authors: Sadaf Sartipi, Ghazale Asadi Damavandi and Marcus Goncalves (Boston University, USA)
Enterprise Analytics System: Bridging Innovation and Technology for Next-Generation Entrepreneurship
  • Presentation by author Hung Trung Nguyen
Mediating Effect of Digitalization on the Internationalization of SMEs in the Indian Textile Sector
  • Presentation by author Shouvik Sanyal
12:00–2:00 pm Lunch Break and Panel Discussions
Technical Session II: Entrepreneurship and Next Generation (A)
Session Chair: Dr. Vladimir Zlatev | Usher: Andrea Barboza
Venue: Room 101
2:00–4:00 pm Haptic Feedback and VR for Enhanced Sensory Substitution in Spatial Navigation
  • Presentation by author Venkata Sai Lankesh Karuturi
The Impact of AI on Future Social Entrepreneurs’ Sense of Purpose: A Study of Gen-Zs in Mexico
  • Presentation by author Andrée Marie López-Fernández
AI-Powered Predictive Consumer Behavior: A Comprehensive Analysis of Its Effect on Enterprises
  • Presentation by author Urja Damodhar
Believing the Less Known: Nexus of Artificial Intelligence in Entrepreneurship
  • Authors: Rajagopal and Ananya Rajagopal
Managing Innovation: The Aquadronic Experiment and Market Response PART II
  • Presentation by author Esteban de la Vega A
Role of Personality in Entrepreneur’s Impression Management Behaviors
  • Authors: Ashapurna Das and Apurva Sanaria
Technical Session II: Entrepreneurship and Next Generation (B)
Session Chair: Dr. Nakul Padalkar | Usher: Valerie Contesta
Venue: Room 122
2:00–4:00 pm Leveraging Business Analytics in Consulting Practice and the Future Role of AI in Consulting
  • Author: Yolande Athaide and Christopher Athaide
Impact of Large Language Models on Entrepreneurship: Challenges for Innovation
  • Authors: Anjana Nittur and Eugene Pinsky
Bootleggers and Baptists: No Retail Laws on Sundays in Montenegro
  • Presentation by author Branka Tomic
Machine Learning Innovations in Supply Chain Management: Revolutionizing Predictive Modeling for Efficiency and Growth
  • Authors: Sarthak Pattnaik, Natasya Liew, Ali Ozcan Kures, Eugene Pinsky and Kathleen Park
Shaping Innovation and Entrepreneurship Ecosystems: An Outcome-based Model
  • Authors: Odille Sanchez-Dominguez and Luis Miguel Almanza-Rueda
Evaluating the Impact of Digital Transformation on Emerging Entrepreneurs: A Study of Micro-factories in New England
  • Presentation by author Peda Mucic
4:05–5:30 pm
1st Floor Lobby		 Reception
Technical Session III: Enterprise Management
Session Chair: Megan Trainor | Usher: Moiz Deshmukh
Venue: Room 101
9:00–10:40 am Resilient Public Policy in Uncertain Times: A Case Study on MGNREGA’s Role in Supporting Reverse Migrants and Sustaining Rural Employment in India
  • Authors: Manisha Paliwal, K.K Tripathy and Nishita Chatradhi
Startup Branding: Key Elements for Crafting a New Brand
  • Presentation by author Rajesh Ittamalla
Study The Relationship between Social Media Sentiments, Green Energy, and Corporate Finance Performances
  • Authors: Gourav Salotra and Feruz Akbarov
Artificial Intelligence and Bias in Hiring
  • Presentation by author Suela Papagelis
A Bibliometric Analysis of Women Entrepreneurship: Current Trends and Challenges
  • In-person presentation by author Marcus Goncalves (Boston University, USA)
Technical Session V: Entrepreneurial Finance
Session Chair: Dr. Vladimir Zlatev | Usher: Zhiying Ni
Venue: Room 122
9:00–10:40 am Building Capacity to Recover from a Failed Pitch
  • Authors: Ashapurna Das and Apurva Sanaria
FinTech Innovations and Their Impact on Next-Generation Entrepreneurial Finance
  • Presentation by author Kuan-Hao Fu
From Startup to Fintech Pioneer: The Case of Play Business in Disruptive Entrepreneurship: an Extended Abstract
  • Authors: Natasha Patricia Bojorges Moctezuma
Tariff Policy Implications and the Ineffectiveness of Reshoring Production
  • In-person presentation by author Hanbo Yu
Do Diversity, Equity, and Inclusion (DEI) Initiatives Deliver ROI?
  • Authors: Harry Xia and Shu Lin
Technical Session IV: Enterprise Modeling
Session Chair: Peter Mayer | Usher: Zhazira Kaldybekkyzy
Venue: Room 101
10:45 am–12:00 pm Work Design for a Young Generation of Entrepreneurial Platform Workers
  • Authors: Guillermo J. Larios-Hernandez, Victor H. Valdes-Cervantes, and Pavel Reyes-Mercado
From Waste to Wealth: Assessing the Circular Entrepreneurship Model’s Role in Achieving Sustainability Goals
  • Authors: Reshmi Manna, Ankit Singh and Kirtika Chetia
Managing and Coping with Customer Incivility: Insights for Service Professionals
  • Authors: Nolla Haidar, Marcus Goncalves, and Elif Celik
The Dual Role of Opportunity Recognition in Mediating and Moderating the Relationship Between Social Networks and Knowledge Acquisition for Entrepreneurs
  • Authors: Aldahir Caballero and Hugo Alberto Álvarez
12:00–2:00 pm Lunch Break and Book Announcement
Technical Session VI: Entrepreneurship Education
Session Chair: Dr. Rajagopal | Usher: Moiz Deshmukh
Venue: Room 101
1:00–3:30 pm Entrepreneurial Intention as a Mediator Between Entrepreneurship Education and Employability: Insights from College Students in a Developing Economy
  • Authors: Amrinder Singh, Sanjeet Singh and Geetika Madaan
Global Perspective on Entrepreneurial Education: Navigating Challenges and Cultivating Core Competencies
  • Presentation by author Nidhi Punj
A Comparative Study of Entrepreneurship Education from High School to College in the US and Saudi Arabia
  • Authors: Vijay Kanabar and Hala Almuqati
Innovation in SME Logistics: The Impact of Artificial Intelligence in Colombia and Mexico
  • Presentation by author Martin Espita
Repository of Term Projects – An Experience Report from 100 Completed Projects
  • Authors: Alex Elentukh, Anshita Khare, Ayoub Amghar, Marouan Boussif, Rigoberto Rosa and Supawadee Phakdee
Technical Session VII: Entrepreneurship, Consumer Behavior, and Marketing
Session Chair: Dr. Marcus Goncalves | Usher: Ming Xue
Venue: Room 122
1:00–3:30 pm Neuromanagement and Neuromarketing: Exploring Neuroscience’s Impact on Entrepreneurship Strategy and Consumer Behavior
  • Authors: Ferhan K. Sengur and Marcus Goncalves
Toward a Transparent and Inclusive Future: A Review of Neuromarketing’s Development and Ethical Gaps
  • Presentation by author Valorie Luther
Neuromarketing, Ethics, and California’s New Consumer Privacy Rights Act (CPRA)
  • Presentation by author Debra Dangelo
The Influence of Social Media and Influencer Marketing on Specialty Tea Consumption among Younger Demographics
  • Presentation by author Bhavik Khandelwal
The Impact of AI on Digital Marketing
  • Presentation by author Joao Quintino
Poster Session
Venue: 1st Floor Lobby
3:30 pm Poster Session: Entrepreneurship and Technology
  • Presentations at Poster Points and Discussion
Closing Remarks
Venue: Room 101
4:45 pm Dr. Marcus Goncalves, Symposium Co-Chair, Associate Professor of the Practice, Administrative Sciences, Boston University Metropolitan College
Dr. Rajagopal, Symposium Co-Chair, Visiting Professor, Boston University Metropolitan College
5:00 pm End