Agenda

Registration
Venue: 1st Floor Lobby
9 am–4 pm Check-In
9 am Refreshments
Keynote Session
Venue: Room 101
9:35–9:40 am Introduction to the Symposium
  • Dr. Irena Vodenska, Chair, Department of Administrative Sciences, Boston University Metropolitan College
9:40–9:45 am Opening Remarks
  • Dr. Tanya Zlateva, Dean, Boston University Metropolitan College
9:45–10:10 am Keynote Address
  • S. D. Shibulal (MET’88), Cofounder, Infosys; Cofounder, Axilor Ventures; Member, Board of Trustees of Boston University; Member, Metropolitan College Dean’s Advisory Board
Technical Session I: Entrepreneurial Development (A)
Session Chair: Dr. Marcus Goncalves | Usher: Bhavik Khandelwal
Venue: Room 101
10:15 am–12:00 pm A Bibliometric Analysis of Trends and Challenges in Entrepreneurship Research (2018-2023)
  • In-person presentation by author Esteban de la Vega (Boston University, USA)
Women Entrepreneurs’ Behavior for Leading Male and Female Subordinates in High Power-Distance Cultures
  • Virtual presentation by author Nidhi Singh (Mudra Institute of Communication, Ahmedabad, India)
A Qualitative Study on the Challenges and Success Factors of Turkish Women Entrepreneurs
  • Virtual presentation by Elif Celik
  • Authors: Elif Celik and Marcus Goncalves (Boston University, USA)
Empowering Women Entrepreneurs in India: Entrepreneurial Leadership, Social Capital, and Innovations for Business Success
  • Authors: Mamatha S. (New Horizon College, India), Mutyala Subramanyam (REVA University, India), and K. Sreenivasa Murthy (Central University of Tamil Nadu, India)
Technical Session I: Entrepreneurial Development (B)
Session Chair: Dr. Rajagopal | Usher: Valerie Cotesta
Venue: Room 122
10:15 am–12:00 pm Exploring Women’s Entrepreneurial Leadership in Mexico: A Role-Based Analysis of Motivation and Decision-Making
  • In-person presentation by Karol Gil Vasquez
  • Authors: Karol Gil Vasquez and Marcus Goncalves (Boston University, USA)
Drivers for Women Entrepreneurship in Greece: A Case Analysis of Early-Stage Companies
  • Virtual presentation by Daphne Nicolitsas
  • Authors: Daphne Nicolitsas, Suela Papagelis and Marcus Goncalves (Boston University, USA)
Drivers for Women Entrepreneurs in Iran: Trends and Challenges
  • Virtual presentation by Sadaf Sartipi
  • Authors: Sadaf Sartipi, Ghazale Asadi Damavandi and Marcus Goncalves (Boston University, USA)
Enterprise Analytics System: Bridging Innovation and Technology for Next-Generation Entrepreneurship
  • In-person presentation by author Hung Trung Nguyen (Boston University, USA)
Mediating Effect of Digitalization on the Internationalization of SMEs in the Indian Textile Sector
  • Virtual presentation by author Shouvik Sanyal (Dhofar University, Oman)
12:00–2:00 pm Lunch Break and Entrepreneurship and Technology Panel Discussions

Panel Moderator:
Ralph H. Groce III (CGS, Questrom, MET), President and COO of Scroobious, Chair of BU MET Dean’s Advisory Board, and Member of the University Advisory Board, Boston University

Panelists:
  • Steve Akers (MET’94), President and CEO of MaxCogito, and Member of BU MET Dean’s Advisory Board
  • Tanya Bakalov, Founder and CEO of HelloTeam
  • Siobhan Dullea, Executive Director of Innovate@BU
  • Snejina Zacharia, Founder and CEO of Insurify
Technical Session II: Entrepreneurship and Next Generation (A)
Session Chair: Dr. Vladimir Zlatev | Usher: Andrea Barboza
Venue: Room 101
2:00–4:00 pm Haptic Feedback and VR for Enhanced Sensory Substitution in Spatial Navigation
  • Presentation by author Venkata Sai Lankesh Karuturi (University of Central Missouri, USA)
The Impact of AI on Future Social Entrepreneurs’ Sense of Purpose: A Study of Gen-Zs in Mexico
  • Virtual presentation by author Andrée Marie López-Fernández (Pan-American University, Mexico)
AI-Powered Predictive Consumer Behavior: A Comprehensive Analysis of Its Effect on Enterprises
  • In-person presentation by author Urja Damodhar (Boston University, USA)
Believing the Less Known: Nexus of Artificial Intelligence in Entrepreneurship
  • Virtual presentation by Ananya Rajagopal
  • Authors: Rajagopal (Boston University, USA) and Ananya Rajagopal (Anahuac University, Mexico)
Managing Innovation: The Aquadronic Experiment and Market Response PART II
  • In-person presentation by author Esteban de la Vega (Boston University, USA)
Role of Personality in Entrepreneur’s Impression Management Behaviors
  • Virtual presentation by Apurva Sanaria
  • Authors: Ashapurna Das and Apurva Sanaria (Indian Institute of Management Bangalore, India)
Technical Session II: Entrepreneurship and Next Generation (B)
Session Chair: Dr. Nakul Padalkar | Usher: Valerie Contesta
Venue: Room 122
2:00–4:00 pm Leveraging Business Analytics in Consulting Practice and the Future Role of AI in Consulting
  • In-person presentation by Yolande Athaide
  • Author: Yolande Athaide and Christopher Athaide (Boston University, USA)
Impact of Large Language Models on Entrepreneurship: Challenges for Innovation
  • In-person presentation by Anjana Nittur
  • Authors: Anjana Nittur and Eugene Pinsky (Boston University, USA)
Bootleggers and Baptists: No Retail Laws on Sundays in Montenegro
  • In-person presentation by author Branka Tomic (Boston University, USA)
Machine Learning Innovations in Supply Chain Management: Revolutionizing Predictive Modeling for Efficiency and Growth
  • In-person presentation by Sarthak Pattnaik
  • Authors: Sarthak Pattnaik, Natasya Liew, Ali Ozcan Kures, Eugene Pinsky and Kathleen Park (Boston University, USA)
Shaping Innovation and Entrepreneurship Ecosystems: An Outcome-based Model
  • In-person presentation by Odille Sanchez-Dominguez
  • Authors: Odille Sanchez-Dominguez and Luis Miguel Almanza-Rueda (Tecnológico de Monterrey, Mexico)
Evaluating the Impact of Digital Transformation on Emerging Entrepreneurs: A Study of Micro-factories in New England
  • In-person presentation by author Peda Mucic (Boston University, USA)
4:05–5:30 pm
1st Floor Lobby		 Reception
Technical Session III: Enterprise Management
Session Chair: Megan Trainor | Usher: Moiz Deshmukh
Venue: Room 101
9:00–10:40 am Resilient Public Policy in Uncertain Times: A Case Study on MGNREGA’s Role in Supporting Reverse Migrants and Sustaining Rural Employment in India
  • Virtual presentation by Nishita Chatradhi
  • Authors: Manisha Paliwal, (Sri Balaji University, Pune, India), K.K. Tripathy (Government of India, New Delhi, India), and Nishita Chatradhi (Government of Alberta, Canada)
Startup Branding: Key Elements for Crafting a New Brand
  • Presentation by author Rajesh Ittamalla (Indian Institute of Technology, Hyderabad, India)
Study The Relationship between Social Media Sentiments, Green Energy, and Corporate Finance Performances
  • Virtual presentation by Gourav Salottra
  • Authors: Gourav Salottra (Boston University, USA) and Feruz Akbarov (Solbridge International School of Business, Uzbekistan)
Artificial Intelligence and Bias in Hiring
  • In-person presentation by author Suela Papagelis (Boston University, USA)
A Bibliometric Analysis of Women Entrepreneurship: Current Trends and Challenges
  • In-person presentation by author Marcus Goncalves (Boston University, USA)
Technical Session IV: Entrepreneurial Finance
Session Chair: Dr. Vladimir Zlatev | Usher: Zhiying Ni
Venue: Room 122
9:00–10:40 am Building Capacity to Recover from a Failed Pitch
  • Virtual presentation by Ashapurna Das
  • Authors: Ashapurna Das and Apurva Sanaria (Indian Institute of Management, Bangalore, India)
FinTech Innovations and Their Impact on Next-Generation Entrepreneurial Finance
  • In-person presentation by author Kuan-Hao Fu (Boston University, USA)
From Startup to Fintech Pioneer: The Case of Play Business in Disruptive Entrepreneurship: an Extended Abstract
  • Virtual presentation by author Natasha Patricia Bojorges Moctezuma (Anahuac University, Mexico)
Tariff Policy Implications and the Ineffectiveness of Reshoring Production
  • In-person presentation by author Hanbo Yu (Boston University, USA)
Do Diversity, Equity, and Inclusion (DEI) Initiatives Deliver ROI?
  • Virtual presentation by Harry Xia
  • Authors: Harry Xia and Shu Lin (California State University, Frenso, USA)
Technical Session V: Enterprise Modeling
Session Chair: Peter Mayer | Usher: Zhazira Kaldybekkyzy
Venue: Room 101
10:45 am–12:00 pm Work Design for a Young Generation of Entrepreneurial Platform Workers
  • Virtual presentation by Pavel Reyes-Mercado
  • Authors: Guillermo J. Larios-Hernandez, Victor H. Valdes-Cervantes, and Pavel Reyes-Mercado (Anahuac University, Mexico)
From Waste to Wealth: Assessing the Circular Entrepreneurship Model’s Role in Achieving Sustainability Goals
  • Virtual presentation by Ankit Singh
  • Authors: Reshmi Manna, (Entrepreneurship Development Institute of India, Ahmedabad, India), Ankit Singh (Lintl Clothing Pvt. Ltd.), and Kirtika Chetia (Entrepreneurship Development Institute of India, Ahmedabad, India)
Managing and Coping with Customer Incivility: Insights for Service Professionals
  • Presentation by Nolla Haidar
  • Authors: Nolla Haidar, Marcus Goncalves, and Elif Celik (Boston University, USA)
The Dual Role of Opportunity Recognition in Mediating and Moderating the Relationship Between Social Networks and Knowledge Acquisition for Entrepreneurs
  • Virtual presentation by Hugo Alberto Álvarez
  • Authors: Aldahir Caballero and Hugo Alberto Álvarez (Tecnológico de Monterrey, Mexico)
12:00–2:00 pm Lunch Break and Book Announcement
Dr. Rajagopal, Symposium Co-Chair, Visiting Professor, Boston University Metropolitan College
Technical Session VI: Entrepreneurship Education
Session Chair: Dr. Rajagopal | Usher: Moiz Deshmukh
Venue: Room 101
1:00–3:30 pm Global Perspective on Entrepreneurial Education: Navigating Challenges and Cultivating Core Competencies
  • Virtual presentation by author Nidhi Punj (Chitkara Business School, Punjab, India)
A Comparative Study of Entrepreneurship Education from High School to College in the US and Saudi Arabia
  • In-person presentation by Hala Almuqati
  • Authors: Vijay Kanabar and Hala Almuqati (Boston University, USA)
Innovation in SME Logistics: The Impact of Artificial Intelligence in Colombia and Mexico
  • In-person presentation by author Martin EspitaEspitia (Tecnológico de Monterrey, Mexico)
Repository of Term Projects – An Experience Report from 100 Completed Projects
  • In-person presentation by Alex Elentukh
  • Authors: Alex Elentukh, Anshita Khare, Ayoub Amghar, Marouan Boussif, Rigoberto Rosa and Supawadee Phakdee (Boston University, USA)
Technical Session VII: Entrepreneurship, Consumer Behavior, and Marketing
Session Chair: Dr. Marcus Goncalves | Usher: Ming Xue
Venue: Room 122
1:00–3:30 pm Neuromanagement and Neuromarketing: Exploring Neuroscience’s Impact on Entrepreneurship Strategy and Consumer Behavior
  • Virtual presentation by Ferhan K. Sengur
  • Authors: Ferhan K. Sengur (Eskisehir Technical University, Turkey) and Marcus Goncalves (Boston University, USA)
Toward a Transparent and Inclusive Future: A Review of Neuromarketing’s Development and Ethical Gaps
  • In-person presentation by author Valorie Luther (Boston University, USA)
Neuromarketing, Ethics, and California’s New Consumer Privacy Rights Act (CPRA)
  • Virtual presentation by author Debra Dangelo (Boston University, USA)
The Influence of Social Media and Influencer Marketing on Specialty Tea Consumption among Younger Demographics
  • In-person presentation by author Bhavik Khandelwal (Boston University, USA)
The Impact of AI on Digital Marketing
  • In-person presentation by author Joao Quintino (Boston University, USA)
Poster Session
Venue: 1st Floor Lobby
3:30 pm Poster Session: Entrepreneurship and Technology
  • Presentations at Poster Points and Discussion
Closing Remarks
Venue: Room 101
4:45 pm Dr. Marcus Goncalves, Symposium Co-Chair, Associate Professor of the Practice, Administrative Sciences, Boston University Metropolitan College
Dr. Rajagopal, Symposium Co-Chair, Visiting Professor, Boston University Metropolitan College
5:00 pm End