Registration
Venue: 1st Floor Lobby
9 am–4 pm Check-In
9 am Refreshments
Keynote Session
Venue: Room 101
9:30–9:35 am Introduction to the Symposium
  • Dr. Irena Vodenska, Chair, Department of Administrative Sciences, Boston University Metropolitan College
9:35–9:40 am Opening Remarks
  • Dr. Tanya Zlateva, Dean, Boston University Metropolitan College
9:40–10:10 am Keynote Address: Responsible Entrepreneurship in an Age of Acceleration
  • Ralph H Groce III (CGS, Questrom, MET), President and COO of Scroobious, Chair of BU MET Dean’s Advisory Board, and Member of the Boston University Advisory Board
Technical Session I: Entrepreneurship Development and Finance Management
Session Chair: Dr. Rajagopal | Usher: Megan Balani
Venue: Room 101
10:15 am–12 pm Rooted Resilience: Exploring Gendered Pathways to Rural Women’s Entrepreneurship and Community Sustainability in Indonesia
  • In-person presentation by Yosefiani D Tamatur
  • Authors: Yosefiani D Tamatur, Marcus Goncalves, and Elizabeth Rhyne (Boston University, USA)
Understanding Digital Secondhand Fashion through Literature and Entrepreneurial Practice
  • Virtual presentation by Nishita Chatradhi
  • Authors: Nishita Chatradhi (Government of Alberta, Canada) and Manisha Paliwal (Sri Balaji University, Pune, India)
Learning About Entrepreneurship on the Go: Using Experiential Learning to Develop Entrepreneurial Knowledge
  • Virtual presentation by author Manuel Sotelo Duarte (Tecnológico de Monterrey, Mexico)
Strategic Resilience and Sustainable Competitive Advantage in Agri Social Enterprises
  • Virtual presentation by Manisha Paliwal
  • Authors: Smita Kadam and Manisha Paliwal (Sri Balaji University, Pune, India)
Risk, Bias, and Opportunity: Understanding VC Decision-Making on Women Entrepreneurs in Kazakhstan
  • Virtual presentation by Gulnur Smagulova
  • Authors: Marcus Goncalves (Boston University, USA), Gulnur Smagulova (Astana IT University, Kazakhstan), and Ayazhan Nurzhan (Boston University, USA)
Trusting the Algorithm: Institutional and Experiential Pathways to Responsible Digital Finance
  • Virtual presentation by Pilar Madrazo-Lemarroy
  • Authors: Pilar Madrazo-Lemarroy (Universidad Anahuac, Mexico), Jose Anselmo Perez Reyes (Universidad Anahuac, Mexico), and Emmanuel Fragniere (HES-SO Valais Wallis, Switzerland)
Parental Financial Socialization, Money Scripts, Self-Efficacy, and Entrepreneurial Intention
  • Virtual presentation by Montserrat Reyna Miranda
  • Authors: Jaime Beltran (Universidad Anahuac, Mexico), Montserrat Reyna Miranda (Universidad Anahuac, Mexico), and Horacio Bautista Santos (Instituto Tecnológico de Tantoyuca, Mexico)
Technical Session II: Enterprise Analytics System
Session Chair: Dr. Nakul Padalkar | Usher: Nkechi Abraham
Venue: Room 122
10:15 am–12 pm Governing the Neural Frontier: Neuromarketing, Data Ethics, and Trust in the Age of California’s SB 1223
  • Virtual presentation by Debra Dangelo
  • Authors: Debra Dangelo and Marcus Goncalves (Boston University, USA)
Brand Visibility in AI Search, What the Tea Industry Reveals 
  • In-person presentation by author Valorie Luther (Boston University, USA)
Generative AI and the Erosion of Consumer Trust: Behavioral, Emotional, and Neural Evidence
  • In-person presentation by Anna Morse
  • Authors: Anna Morse and Marcus Goncalves (Boston University, USA)
Auditable AI for Genomic Equity: A Compliance-as-a-Service (CaaS) Model for Responsible innovation
  • In-person presentation by author Julian Borges (Boston University, USA)
Impact of Technology on Consumer Behavior and Strategy Development
  • In-person presentation by Ananya Rajagopal
  • Authors: Rajagopal (Boston University, USA) and Ananya Rajagopal (Universidad Anahuac, Mexico)
Perceived Authenticity Gaps and Customer Incivility in Ethnic Dining Experiences
  • Virtual presentation by Elif Celik
  • Authors: Nolla Haidar, Elif Celik, and Moiz Deshmukh (Boston University, USA)
12–1 pm Lunch Break and Book Presentation
Address by Dr. Rajagopal
Technical Session III: The New Reality: Technology and AI
Session Chair: Dr. Vladi Zlatev | Usher: Ziwei Zhu
Venue: Room 101
1–3 pm Strategic Alliances in the Age of AI: Extension of Production Networks or a Distinct Layer of Inter-Firm Coordination?
  • In-person presentation by Julio E. Elias
  • Authors: Julio E. Elias (Nichols College, USA) and Marcus Goncalves (Boston University, USA)
Novel Retrieval Techniques for Enhanced Retrieval-Augmented Generation: A Comparative Analysis of Hybrid Search, Query Expansion, and Contextual Reranking
  • In-person presentation by Sarthak Pattnaik
  • Authors: Sarthak Pattnaik and Eugene Pinsky (Boston University, USA)
Human-in-the-Loop Models for General-Purpose AI Systems: Dissecting Leadership for Navigating Workforce and Technological Challenges
  • In-person presentation by Ananya Rajagopal
  • Authors: Ananya Rajagopal and José Anselmo Pérez Reyes (Universidad Anahuac, Mexico)
Playing with Fire: Evaluating the Impact of Data Privacy in AR-driven Technology Enhancements
  • Virtual presentation by author Dora Galvez-Cruz (Universidad Anahuac, Mexico)
Immersive Commerce Technologies and Entrepreneurial Growth with Social Impact
  • Virtual presentation by author Reshmi Manna (HR Knowledge Lab, New Delhi, India)
Technical Session IV: Enterprise Management
Session Chair: Peter Mayer | Usher: Stephanie Widjaja
Venue: Room 122
1–3 pm Mapping Gender Inequality in China’s Financial Sector: Insights for Responsible Innovation and Inclusive Entrepreneurship
  • In-person presentation by Yunhao He
  • Authors: Yunhao He and Marcus Goncalves (Boston University, USA)
Performance of Circular Entrepreneurship: Analysis of Social Dynamics in Developing Economies
  • In-person presentation by Ananya Rajagopal
  • Authors: Ananya Rajagopal and José Anselmo Pérez Reyes (Universidad Anahuac, Mexico)
Responsible Innovation in Livestream Commerce: Understanding the Persuasive Capabilities of AI Hosts
  • In-person presentation by author Ming Xue (Boston University, USA)
Entrepreneurial Leadership and Enterprise at the Nexus of Automation, Institutional Fragility, and Influence Architectures: Toward a Theory of Synchronization Capability and Innovation Governance
  • In-person presentation by Sarthak Pattnaik
  • Authors: Sarthak Pattnaik, Kathleen Park, and Eugene Pinsky (Boston University, USA)
Systematic Entrepreneurship and Responsible Innovation in Education: A Retrospective Case Study of Khan Academy Kyrgyz Localization Project
  • In-person presentation by author Nurzhamal Yrysbekova (Boston University, USA)
Poster Session Presentations
Venue: Room 101
3–4 pm Integrated Approach for Career Advising and Positioning to the Labor Market
  • In-person presentation by Dinara Zhorabek
  • Authors: Dinara Zhorabek and Binderiya Dugersuren
  • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev
Navigating the Labor Market: AI Assisted Career Advising Workflow
  • In-person presentation by Binderiya Dugersuren
  • Authors: Dinara Zhorabek and Binderiya Dugersuren
  • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev
AI Enabled Teaching and Learning: Use Cases
  • In-person presentation by author Kuat Otarbayev
  • Supervised by Sree Kumar Valath, Tanya Zlateva, Nakul Padalkar, and Vladimir Zlatev
Duration Rotation in US Treasury Fixed-Income ETFs
  • In-person presentation by author Aishwarya Malhotra
  • Supervised by Eugene Pinsky and Vladimir Zlatev
Comparing “Winners”, “Median,” and “Losers” Rotation Strategies with S&P 500 Sector ETFs
  • In-person presentation by author Aishwarya Malhotra
  • Supervised by Eugene Pinsky and Vladimir Zlatev
4:00–5:30 pm
1st Floor Lobby		 Reception
8:30–9 am Refreshments
Technical Session V: Enterprise Modeling
Session Chair: Dr. Nolla Haidar | Usher: Intouch Pathanasap
Venue: Room 101
9–10:45 am Mobile Broadband Technology and Entrepreneurial Churn: A Causal Mediation Analysis of Broadband Transitions and Their Effects on Entrepreneurship
  • In-person presentation by Maruška Vizek
  • Authors: Irena Vodenska and Maruška Vizek (Boston University, USA)
AI-Driven Predictive Modeling: Exploring Entrepreneurial Intentions, AI Use, and Self-Efficacy
  • Virtual presentation by Naila Aaijaz
  • Authors: Naila Aaijaz, Sathy Srithar, and Hamid Peikari (University of Niagara Falls, Canada)
When Necessity is the Only Opportunity: Reconceptualizing Necessity Entrepreneurship Through Process Theory
  • In-person presentation by author Esteban D. Lopez Meneses (Boston University, USA)
Automated Data Engineering for Explainable and Responsible Investment Analytics
  • In-person presentation by author Deepak Saxena (TWG Global Holdings, USA)
Technical Session VI: Entrepreneurship Education
Session Chair: Esteban Lopez | Usher: Emilia Glava
Venue: Room 122
9–10:45 am Do Innovative Sustainability Teaching Practices Spark Students’ Social Entrepreneurial Intention? Insights from French Business Schools
  • In-person presentation by Meriam Razgallaha
  • Authors: Meriam Razgallaha (Paris School of Business, France), Sufia Mohand Amarb (University of Granada, Spain), and Chiraz Aouina-Mejria (Paris School of Business, France)
Mapping Global Scholarship on Women’s Higher Education in LMICs: A Bibliometric Analysis with a Focus on Central Asia (2000–2024)
  • Virtual presentation by author Dana Adilkhankyzy (Boston University, USA)
Business Case for the Pharmaceutical Commercial Data Certificate (PCDC) at Boston University: Addressing Talent Gaps in Pharmaceutical Analytics Education
  • Virtual presentation by author Scott Hull (Boston University, USA)
AI-Enabled Teaching & Learning Framework
  • In-person presentation by Kuat Otarbayev
  • Authors: Kuat Otarbayev, Sree Kumar Valath Bhuan Das, and Vladimir Zlatev (Boston University, USA)
Wearable Technology as an Enabler of Evidence-Based Collaboration in Entrepreneurial Education
  • Virtual presentation by Itzel Cruz Martínez
  • Authors: Itzel Cruz Martínez, Alma Catalina Carmona Vega, Sergio Noé Torres Rodríguez, Jessica Alejandra Ruiz Ramirez (Tecnologico de Monterrey, Mexico), and José Eduardo Mallén Lomas (Universidad Autónoma de Nuevo León, Mexico)
Technical Session VII: Enterprise Architecture
Session Chair: Dr. Marcus Goncalves | Usher: Meng Jung Lin (Avery)
Venue: Room 101
10:50 am–12 pm Entrepreneurial Challenges in Lithium-Ion Battery Recycling
  • In-person presentation by Swayam Sampurna Panigrahi
  • Authors: Hriday Shankar, Tanishka Nandakumar, Rajesh Katiyar, Debasish Mishra, and Swayam Sampurna Panigrahi (Krea University, India)
“Diversity Marks the Spot”: The Effect of CSR and Social Media Diversity Branding Consumer 5.0 in a Polarized World
  • Virtual presentation by author Andree Marie Lopez Fernandez (Universidad Panamericana, Mexico City, Mexico)
Revisiting Customer Satisfaction in Quick Commerce Using NCA: A Structured Abstract
  • Virtual presentation by author Pável Reyes-Mercado (Universidad Anahuac, Mexico)
Technical Session VIII: Meta Entrepreneurship
Session Chair: Dr. Rajagopal | Usher: Yun Ting Su (Katherine)
Venue: Room 122
10:50–12 pm Enhancing Digital Advertising Effectiveness: A Quantitative Analysis of Personalization, Trust, and Engagement in Amazon’s Marketing Strategy
  • In-person presentation by Redemta Bunga
  • Authors: Redemta Bunga and Megan Balani (Boston University, USA)
Designing an AI-Augmented Career Services Information System
  • In-person presentation by Sree Kumar Valath Bhuan Das
  • Authors: Sree Kumar Valath Bhuan Das, Binderiya Dugersuren, Dinara Zhorabek, Kuat Otarbayev, Tanya Zlateva, Vladimir Zlatev, and Nakul Padalkar (Boston University, USA)
Career Compass Labor Analytics: Visualization Architecture for Career Planning
  • In-person presentation by Dinara Zhorabek
  • Authors: Dinara Zhorabek, Binderiya Dugersuren, Tanya Zlateva, Sree Kumar Valath Bhuan Das, Nakul Padalkar, and Vladimir Zlatev (Boston University, USA)
AI-Assisted Document Parsing in Career Advising Workflows
  • In-person presentation by Binderiya Dugersuren
  • Authors: Binderiya Dugersuren, Dinara Zhorabek, Tanya Zlateva, Sree Kumar Valath Bhuan Das, Nakul Padalkar, and Vladimir Zlatev (Boston University, USA)
Closing Remarks
Venue: 1st Floor Lobby
12:05–12:30 pm
  • Dr. Marcus Goncalves, Symposium Co-Chair, Associate Professor of the Practice, Administrative Sciences, Boston University Metropolitan College
  • Dr. Rajagopal, Symposium Co-Chair, Visiting Professor, Boston University Metropolitan College
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Abstracts

Explore this year’s Symposium on Entrepreneurship & Technology abstracts to learn more about the innovative ideas and research being showcased.

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