- Audience: Public health professionals and anyone interested in marketing public health
- Format: Online, self-paced
- Price: Free
- Length: 1 hour
- Contact hours: Massachusetts CHO, RS
- Competencies: Management
- Learning level: Awareness
- Prerequisites: None
- Companion training: Orientation to Local Public Health in Massachusetts
- Supplemental materials:
Whether you are managing a single program or an entire public health department, understanding the basic principles of branding and marketing can be crucial to your success. Every program and organization has key stakeholders. The goal of this course is to offer concrete strategies for communicating with those stakeholders in order to support your broader program and organizational goals.
For the sake of simplicity, we chose to use the example of a highly-focused community organization throughout this course, but the principles, strategies, and tactics outlined in the course can easily be applied to other types of organizations.
|Enroll||To receive a certificate of completion. This requires registration to establish a learner profile and completion of pre- and post-tests|
|Course Table||The Audit function is no longer available. However, all job aids are still available for viewing via the course table.|
What you’ll learn
After completing this training, you will be able to:
- Describe the four pillars of building a strong brand
- Outline the steps for developing an effective marketing communications plan which include:
- Understanding the mission and goals
- Knowing the audience
- Identifying the core umbrella messaging
- Defining messaging by target audience, and
- Identifying and prioritizing tactics
- Describe the importance of educating staff and other stakeholders on desired brand behaviors
- Identify and track success metrics
Subject Matter Expert
ML Brand Strategy Consulting
This training was supported by the Massachusetts Department of Public Health (MDPH) with funds made available by the Grant or Cooperative Agreement Number 6 NB01OT009172-01-02, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.
This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center (PHTC) Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.