{"id":862,"date":"2024-05-17T16:56:59","date_gmt":"2024-05-17T20:56:59","guid":{"rendered":"https:\/\/sites.bu.edu\/marcom-team\/?page_id=862"},"modified":"2024-10-15T09:00:40","modified_gmt":"2024-10-15T13:00:40","slug":"seo-services-websites-content-channels","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/marcom-team\/departments\/content-digital-strategy\/search-engine-optimization-seo\/seo-services-websites-content-channels\/","title":{"rendered":"SEO Services for Websites &#038; Content Channels"},"content":{"rendered":"<p>This document outlines SEO services offered by Creative Services to University clients.<\/p>\n<h2>Audit &amp; Recommendations<\/h2>\n<ul>\n<li>Technical and content audit. Analysis will include:\n<ul>\n<li>Broken links (internal and external)<\/li>\n<li>Performance<\/li>\n<li>Accessibility<\/li>\n<li>Redirected pages<\/li>\n<li>Content audit (page titles, headings, duplicate content, etc.)<\/li>\n<li>Meta information, structured data<\/li>\n<li>Current organic traffic metrics and search queries driving clicks and impressions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Competitive analysis<\/li>\n<\/ul>\n<ul>\n<li>Recommendations for SEO strategy, technical optimization, and content optimization<\/li>\n<\/ul>\n<h2>Content Optimization<\/h2>\n<ul>\n<li>Optimization for [XX] webpages\n<ul>\n<li>Audit of pages to be optimized. Analysis will include:\n<ul>\n<li>Broken links (internal and external)<\/li>\n<li>Performance<\/li>\n<li>Accessibility<\/li>\n<li>Content on-page<\/li>\n<li>Meta information, structured data<\/li>\n<li>Link building opportunities<\/li>\n<li>Current organic traffic metrics and search queries driving clicks and impressions<\/li>\n<\/ul>\n<\/li>\n<li>Keyword research and strategy for each page<\/li>\n<li>Recommendations for SEO strategy, technical optimization, and content optimization<\/li>\n<li>Assistance with content and technical implementation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Measurement strategy for optimized pages and analytics set-up and configuration<\/li>\n<\/ul>\n<ul>\n<li>Performance analysis presentation 6\u201312 months after launch. Analysis will include:\n<ul>\n<li>Executive summary of key organic traffic metrics<\/li>\n<li>Performance metrics for optimized pages\n<ul>\n<li>Page rank performance for target keywords over time for each page<\/li>\n<li>Other keywords driving impressions and traffic to priority pages, including organic search positions<\/li>\n<li>Organic traffic metrics from Google Analytics including goal conversions and engagements<\/li>\n<\/ul>\n<\/li>\n<li>Further SEO recommendations and insights<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>SEO Consultation<\/h2>\n<ul>\n<li>Hourly consultation to address unique SEO needs, including but not limited to:\n<ul>\n<li>Answer SEO-related questions<\/li>\n<li>Troubleshoot SEO-related issues<\/li>\n<li>Strategy guidance and implementation<\/li>\n<li>YouTube optimization<\/li>\n<li>Tools advice and support<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This document outlines SEO services offered by Creative Services to University clients. Audit &amp; Recommendations Technical and content audit. Analysis will include: Broken links (internal and external) Performance Accessibility Redirected pages Content audit (page titles, headings, duplicate content, etc.) Meta information, structured data Current organic traffic metrics and search queries driving clicks and impressions Competitive [&hellip;]<\/p>\n","protected":false},"author":4888,"featured_media":0,"parent":217,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/862"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/4888"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":11,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/862\/revisions"}],"predecessor-version":[{"id":3108,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/862\/revisions\/3108"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/217"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}