{"id":714,"date":"2024-05-15T17:20:14","date_gmt":"2024-05-15T21:20:14","guid":{"rendered":"https:\/\/sites.bu.edu\/marcom-team\/?page_id=714"},"modified":"2024-10-15T07:33:09","modified_gmt":"2024-10-15T11:33:09","slug":"seo-services-web-design-projects","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/marcom-team\/departments\/content-digital-strategy\/search-engine-optimization-seo\/seo-services-web-design-projects\/","title":{"rendered":"SEO Services for Web Design Projects"},"content":{"rendered":"<p>This document outlines SEO services offered by Creative Services to University clients in the course of web design projects.<\/p>\n<h2>Strategy<\/h2>\n<ul>\n<li>Technical and content audit. Analysis will include:\n<ul>\n<li>Broken links (internal and external)<\/li>\n<li>Site structure<\/li>\n<li>Accessibilty<\/li>\n<li>Redirected pages<\/li>\n<li>Meta information, structured data<\/li>\n<li>Content audit (page titles, headings, duplicate content, etc.)<\/li>\n<li>Current organic traffic metrics and search queries driving clicks and impressions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Peer site competitive analysis<\/li>\n<\/ul>\n<ul>\n<li>Collaboration with Digital Strategist and Data Analyst on Strategy Recommendations to support recommendations with SEO findings and best practices<\/li>\n<\/ul>\n<ul>\n<li>Collaboration with Digital Strategist and Data Analyst on Sitemap to support recommendations with SEO findings and best practices<\/li>\n<\/ul>\n<ul>\n<li>Recommendations for SEO strategy, technical optimization, and content optimization\n<ul>\n<li>Creative Services will not perform any hands-on optimization work<\/li>\n<li>Creative Services will provide documentation on SEO best practices for guidance on implementing recommendations during content creation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Strategy &amp; Implementation<\/h2>\n<ul>\n<li>Technical and content audit. Analysis will include:\n<ul>\n<li>Broken links (internal and external)<\/li>\n<li>Site structure<\/li>\n<li>Accessibilty<\/li>\n<li>Redirected pages<\/li>\n<li>Meta information, structured data<\/li>\n<li>Content audit (page titles, headings, duplicate content, etc.)<\/li>\n<li>Current organic traffic metrics and search queries driving clicks and impressions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Peer site competitive analysis<\/li>\n<\/ul>\n<ul>\n<li>Collaboration with Digital Strategist and Data Analyst on Strategy Recommendations to support recommendations with SEO findings and best practice<\/li>\n<\/ul>\n<ul>\n<li>Collaboration with Digital Strategist and Data Analyst on Sitemap to support recommendations with SEO findings and best practice<\/li>\n<\/ul>\n<ul>\n<li>Recommendations for SEO strategy, technical optimization, and content optimization<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This document outlines SEO services offered by Creative Services to University clients in the course of web design projects. Strategy Technical and content audit. Analysis will include: Broken links (internal and external) Site structure Accessibilty Redirected pages Meta information, structured data Content audit (page titles, headings, duplicate content, etc.) Current organic traffic metrics and search [&hellip;]<\/p>\n","protected":false},"author":4888,"featured_media":0,"parent":217,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/714"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/4888"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":10,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/714\/revisions"}],"predecessor-version":[{"id":3098,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/714\/revisions\/3098"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/217"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}