Creative Directors for Interactive & Marketing Design are presently initializing a project to transition<\/em> BU\u2019s visual brand to something more consistent across all schools, websites, and printed materials. <\/span><\/p>\n This means standardizing our core elements\u2014like fonts, colors, and design components\u2014so everything feels more \u201cBU\u201d without losing what makes each group unique. <\/span><\/p>\n We\u2019ll be reviewing past projects, creating clear guidelines, and documenting the new approach.<\/span><\/p>\n Please make sure you’ve consulted the official BU Brand website<\/a> and our BU Brand overview<\/a> ahead of proceeding with this section.<\/p>\n BU Brand Website<\/a> The traditional default font for body copy of BU’s websites has been Benton Sans.<\/p>\n Logo assets used on sites are linked from our CDN<\/a> to Responsive Framework themes.<\/p>\n For the original bitmap comp file on our servers, navigate to this location:<\/span><\/p>\n smb:\/\/nas1.bu.edu\/mc\/GROUPS\/CRS\/New Media\/Wordpress\/Wordpress Site Branding\/branding.psd<\/span><\/p>\n <\/div>\n<\/div>\n\n There are occasional instances where a site design’s header requires<\/em><\/span> that the Boston University Masterplate replace the Boston University logotype on viewports larger than Unless<\/span><\/strong> the client specifically asks for the BU Masterplate lockup during feedback from the Strategy\/Planning phase of a project \u2014 the aforementioned lockup only<\/strong> applies to websites for an individual<\/span><\/a> or an office\/department<\/span><\/a> that\u2019s intended for a prospective <\/strong>undergrad or Grad student audience who aren\u2019t already admitted to BU.<\/p>\n Until an option has been developed into the BU Brand plugin<\/a>, or our forthcoming responsive framework update<\/a>, it must<\/em> be included by manual CSS code if designated for the applicable site.<\/p>\n The general principle for it’s appearance is for it to appear in the header [in place of the bold Boston University default logotype option.]<\/p>\n [A lone exception was made were for\u00a0Office of Research.]<\/em><\/sub><\/p>\n","protected":false},"excerpt":{"rendered":" Future Brand Evolution Creative Directors for Interactive & Marketing Design are presently initializing a project to transition BU\u2019s visual brand to something more consistent across all schools, websites, and printed materials. This means standardizing our core elements\u2014like fonts, colors, and design components\u2014so everything feels more \u201cBU\u201d without losing what makes each group unique. We\u2019ll be […]<\/p>\n","protected":false},"author":12906,"featured_media":0,"parent":228,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/703"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/12906"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":14,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/703\/revisions"}],"predecessor-version":[{"id":4112,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/703\/revisions\/4112"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/228"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}General Branding Guidelines<\/h2>\n
\nBU Brand Overview<\/a><\/p>\nLogo Assets<\/h4>
Mockup File<\/h4>\n
\nHeader Masterplate Usage<\/h2>\n
768px<\/code>.<\/p>\nExternal-facing Prospective Student Sites<\/h4>\n