{"id":5,"date":"2023-10-20T16:20:52","date_gmt":"2023-10-20T20:20:52","guid":{"rendered":"https:\/\/sites.bu.edu\/marcom-team\/marcom-documentation\/"},"modified":"2025-12-01T15:33:26","modified_gmt":"2025-12-01T20:33:26","slug":"marcom-documentation","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/marcom-team\/marcom-documentation\/","title":{"rendered":"Welcome to External Affairs and MarCom"},"content":{"rendered":"<h3>External Affairs (EA)<\/h3>\n<p><span style=\"font-weight: 400;\">External Affairs is responsible for communications with the University\u2019s major constituencies, including students, faculty, staff, parents, alumni, media, and the general public, as well as relations with state and federal government and BU\u2019s neighboring communities. External Affairs is comprised of:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Marketing &amp; Communications (see below)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.bu.edu\/community\/\">Government &amp; Community Affairs<\/a>, the main contact with area residents and elected leaders, informing the public of community interest projects and efforts undertaken by the University.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.bu.edu\/federal\/\">Federal Relations<\/a>, advocating on behalf of BU\u2019s priorities as the federal government considers policies affecting research universities, including support for student financial aid, scientific research, and the humanities.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Administration &amp; Finance, helping manage EA&#8217;s day-to-day operations, including hiring, budgets and planning, financial reporting, and administration and operations.<\/span><\/li>\n<li><a href=\"https:\/\/bushare-my.sharepoint.com\/:b:\/g\/personal\/emachut_bu_edu\/IQBLEPPimZSaSLYhVqv2zr4YAVmZx0BhX5Sve0_LzbPyNbg?e=f0bNCd\">External Affairs Organizational Chart<\/a><\/li>\n<\/ul>\n<h3>Marketing &amp; Communications (MarCom)<\/h3>\n<p><span style=\"font-weight: 400;\">Helping the University communicate with one voice, MarCom includes four units:<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Creative Services (see below)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">BU Productions (video production)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Editorial (<em><a href=\"https:\/\/www.bu.edu\/bostonia\/\">Bostonia<\/a><\/em>, <a href=\"https:\/\/www.bu.edu\/brink\/\"><em>The Brink<\/em><\/a>, <em><a href=\"https:\/\/www.bu.edu\/today\/\">BU Today<\/a><\/em>, and alumni magazines)<\/span><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/prsocial\/\"><span style=\"font-weight: 400;\">Public Relations &amp; Social Media<\/span><\/a><\/li>\n<\/ul>\n<h3>Creative Services<\/h3>\n<p>An award-winning in-house agency made up of departments and experienced communications professionals.<\/p>\n<p><a href=\"https:\/\/www.bu.edu\/marcom\/our-expertise\/strategy-design\/\" class=\"button button-primary\">Intro to Creative Services<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>External Affairs (EA) External Affairs is responsible for communications with the University\u2019s major constituencies, including [&hellip;]<\/p>\n","protected":false},"author":14057,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"bu-landing","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/5"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/14057"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":16,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/5\/revisions\/4164"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}