{"id":3215,"date":"2025-02-26T13:28:49","date_gmt":"2025-02-26T18:28:49","guid":{"rendered":"https:\/\/sites.bu.edu\/marcom-team\/?page_id=3215"},"modified":"2025-08-27T11:30:21","modified_gmt":"2025-08-27T15:30:21","slug":"tiered-photography-assessment-guide","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/marcom-team\/departments\/photography\/tiered-photography-assessment-guide\/","title":{"rendered":"Tiered Photography Assessment Guide"},"content":{"rendered":"<p>This page serves as a guide for proactively planning for photography for projects. This should help guide conversations during intake phase and schedule development to earmark the effort and spend related to photography up front, helping clients plan their budgets and helping Creative Services plan effectively for projects. Budget ranges and timing ranges are based on a sampling of representative projects. Timing ranges represent time needed from evaluating existing imagery and planning shot list photography to execution and all photography involvement completed.<\/p>\n<h3>Photography rates as of FY25<\/h3>\n<p><strong>Freelance photography:<\/strong> As negotiated prior to shoot<br \/>\n<strong>Creative planning and management fee:<\/strong> 35% of freelance photographer rate<br \/>\n<strong>Image reuse fee:<\/strong> $75\/image with unlimited use in perpetuity within BU collateral<br \/>\n<strong>Photo research and archival scanning:<\/strong> $90\/hour<br \/>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h4 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Tier 1 - Low intensity photography<\/h4><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Photography type:<\/strong> Photo shoots<\/span><br \/>\nEstimated budget range: $400\u2013$1,500<br \/>\nTiming range (from initial request to project completion): Up to 3\u20134 weeks for photo shoot request<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Single event shoot<\/li>\n<li>Single classroom shoot<\/li>\n<li>Stock shoots<\/li>\n<li>Simple portraits for 1\u20133 people all on same day<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Photography type:<\/strong> Research\/archive\/scanning<\/span><br \/>\nEstimated budget range: $85\u2013$425<br \/>\nTiming range (from initial request to project completion): Up to 1\u20132 weeks for research\/archive request<br \/>\nExamples include: If a client\/designer has a couple images they need scanned, or a specific image they are looking for from the archives or digital assets, such as a photo of a faculty member for an obituary<\/p>\n<p><\/div>\n<\/div>\n<br \/>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h4 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Tier 2 - Medium intensity photography<\/h4><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Photography type:<\/strong> Photo shoots<\/span><br \/>\nEstimated budget range: $7,000\u2013$13,500<br \/>\nTiming range (from initial request to project completion): Ranges widely; up to 1.5 months\u201311 months; realistically recommend up to 3\u20136 months minimum for planning purposes<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Sargent website photography<\/li>\n<li>Admissions website<\/li>\n<li>HUB library shoots<\/li>\n<li>CFA 2-day marketing shoot<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Photography type:<\/strong> Research\/archive\/scanning<\/span><br \/>\nBudget range: $480\u2013$800<br \/>\nTiming range (from initial request to project completion): Up to 2\u20133 weeks<br \/>\nExamples include: A concept-driven research\/archive request, such as \u201cdiversity\u201d or \u201ciconic campus imagery\u201d<\/p>\n<p><\/div>\n<\/div>\n<br \/>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h4 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Tier 3 - High intensity photography<\/h4><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Photography type:<\/strong> Photo shoots<\/span><br \/>\nEstimated budget range: $20,000\u2013$40,000<br \/>\nTiming range (from initial request to project completion): Generally at least 6 months, and up to 9\u201312 months<\/p>\n<p>High intensity photography includes projects that include photo research, archive requests, and shoots, or a combination of all three, and intense photo involvement; projects where we need to photograph a lot of subjects in a stylized way (~12\u201320 subjects or more), which means vetting\/recruitment\/intense coordination of subjects, and potential location scouting and permissions to use spaces; building a robust library of photo resources for a department; highly stylized concept requiring specific photo skill set from a photographer; coordination has multiple layers of restrictions (academic, weather, daily schedules), need for significant props and prop vetting, multiple layers of approval, including at the University level. These large-scale projects may also require coordination with vendors such as hair &amp; makeup, stagers, studio rentals, etc.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>ADM Viewbook (basically building an Admissions library)<\/li>\n<li>Dining Services website<\/li>\n<li>Kilachand Center\/new building collateral<\/li>\n<li>Comm Ave Banners<\/li>\n<li>Annual Report<\/li>\n<li>Wayfinding<\/li>\n<li>Grad Housing website<\/li>\n<\/ul>\n<p><strong>Photography type:<\/strong> Research\/archive\/scanning<br \/>\nBudget range: $1,200\u2013$3,500<br \/>\nTiming range (from initial request to project completion): 6\u20137 months<br \/>\nExamples include: The Pub Wall or a client wanting to do a montage of 100 Years or a significant \u201cYear\u201d milestone in pictures<\/p>\n<p><\/div>\n<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This page serves as a guide for proactively planning for photography for projects. This should help guide conversations during intake phase and schedule development to earmark the effort and spend related to photography up front, helping clients plan their budgets and helping Creative Services plan effectively for projects. Budget ranges and timing ranges are based [&hellip;]<\/p>\n","protected":false},"author":19844,"featured_media":0,"parent":204,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/3215"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/19844"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=3215"}],"version-history":[{"count":15,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/3215\/revisions"}],"predecessor-version":[{"id":3807,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/3215\/revisions\/3807"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/204"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=3215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}