{"id":2662,"date":"2024-08-13T17:08:40","date_gmt":"2024-08-13T21:08:40","guid":{"rendered":"http:\/\/sites.bu.edu\/marcom-team\/?page_id=2662"},"modified":"2025-09-05T13:31:44","modified_gmt":"2025-09-05T17:31:44","slug":"custom-swag","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/marcom-team\/departments\/marketing-design\/studio\/custom-swag\/","title":{"rendered":"Guidelines for Custom Swag\/Fashion Items"},"content":{"rendered":"<p>For Schools, Colleges, Departments, Faculty &amp; Staff \u2014 buying promotional products for BU entities \u2014 Does not include Student Groups or Athletics<\/p>\n<ul>\n<li>Client selects vendor and product from <a href=\"https:\/\/www.bu.edu\/sourcing\/wdyn\/promo\/\">Sourcing &amp; Procurement Website<\/a><\/li>\n<li>Start order process at least a week prior to when order needs to be placed \u2014 to allow time for revisions, if necessary<\/li>\n<li>The client sends the vendor the artwork they want to use for each product<\/li>\n<li>Due to the spacing constraints of the live art space on swag\/fashion items, slight variations from the standard branding may be allowed for a <strong>onetime <\/strong>approval<\/li>\n<li>Go ahead and get creative, but <strong>don\u2019t<\/strong> manipulate or distort the Boston University logo and stay true to the <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/swag\/\">brand voice<\/a>. The logo can get complicated in small spaces, so you might need to use the <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/sub-brand-signature\/\">sub-brand signature<\/a> with the large logotype, even if your item is going to an external audience<\/li>\n<li>Vendor\u2019s Designer uses the supplied artwork and creates mockups for each product \u25cf Vendor sends mockup to MarCom for review<\/li>\n<li>MarCom reviews<\/li>\n<li>Vendor\u2019s Designer makes the changes MarCom requests, sends revised mockup to MarCom for approval<\/li>\n<li>Once MarCom approves mockup, Vendor sends mockup back to client for final approval to produce<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For Schools, Colleges, Departments, Faculty &amp; Staff \u2014 buying promotional products for BU entities \u2014 Does not include Student Groups or Athletics Client selects vendor and product from Sourcing &amp; Procurement Website Start order process at least a week prior to when order needs to be placed \u2014 to allow time for revisions, if necessary [&hellip;]<\/p>\n","protected":false},"author":1301,"featured_media":0,"parent":250,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/2662"}],"collection":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/users\/1301"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/comments?post=2662"}],"version-history":[{"count":4,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/2662\/revisions"}],"predecessor-version":[{"id":3886,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/2662\/revisions\/3886"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/pages\/250"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/marcom-team\/wp-json\/wp\/v2\/media?parent=2662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}