Guidelines for Custom Swag/Fashion Items

For Schools, Colleges, Departments, Faculty & Staff — buying promotional products for BU entities — Does not include Student Groups or Athletics

• Client selects vendor and product from Sourcing & Procurement Website
• Start order process at least a week prior to when order needs to be placed — to allow time for revisions, if necessary
• The client sends the vendor the artwork they want to use for each product
• Due to the spacing constraints of the live art space on swag/fashion items, slight variations from the standard branding may be allowed for a onetime approval
• Go ahead and get creative, but don’t manipulate or distort the Boston University logo and stay true to the brand voice. The logo can get complicated in small spaces, so you might need to use the sub-brand signature with the large logotype, even if your item is going to an external audience
• Vendor’s Designer uses the supplied artwork and creates mockups for each product ● Vendor sends mockup to MarCom for review
• MarCom reviews
• Vendor’s Designer makes the changes MarCom requests, sends revised mockup to MarCom for approval
• Once MarCom approves mockup, Vendor sends mockup back to client for final approval to produce