Marketing Design

What does Marketing Design do?

We are specialists in brand identity, art direction and graphic design, strategic communication and copywriting, print production, and advertising. We work as creative partners with our communications colleagues across the University to unify the BU Brand and optimize University-wide communications.

With a creative director’s support, designers and writers work together on each project to develop strategic, creative concepts, which are then presented to our clients for feedback and approval. This process is supported by our Studio, Print Production, and Project Management teams throughout a project’s life cycle.

Project Life Cycle

Our timeline for marketing projects is designed to keep us on track and deliver results swiftly. *Optional deliverable dependent on project SOW.

 

Intake & Planning

Strategy & Concepting

Writing & Design

Project Completion

  • Client Kickoff Meeting
  • Assignment of Resources
  • Strategy Development

  • Internal Kickoff led by Account Executive
  • *Pagemap Development
  • Client Supplies Content
  • *Moodboards
  • Concepts Presentation
  • Client Approval of Concept

  • Writing
  • Editorial
  • Design
  • Proofreading
  • Proof to Client

  • Changes/Edits from Client
  • Editorial Review
  • Design/Studio Inputs Changes
  • Proofreading
  • (Repeat proof exchanges with client [~ 3 rounds] until content is approved.)

  • Approved
  • Free Read
  • Studio
  • Print Buyer
  • Print Proof
  • Approved Print Delivered

Role-Specific Info

General Info

Learn the basics of working in Marketing Design.