I.D. Offerings

We start each WordPress project with our versatile Responsive Framework starter theme to speed up customization—ensuring a client’s website meets their exact scoped needs. Our starter Framework’s adaptable base allows our product team to evolve its architecture and develop new features and plugins to continuously improve its functionality.

Understand the forms our Responsive Framework and its starter theme take below. Learn about our current plugins on the following page.

Base WordPress Theme Offering

Responsive Framework

Responsive Framework (on its own) is a free, out-of-the-box site for clients to use without needing Interactive Design’s involvement.

It offers 5 color palettes, web fonts, and navigation formats. However, customization is limited.

 

Clients work directly with IS&T for this option, while we ensure brand compliance.

Client-Centric Offering

Readymade Themes

A set of pre-done site themes for an economical price—tailored for administration, research labs, student-facing, and more contexts.

 

The process (including digital strategy, content guidance, or photography) is similar to our custom theme projects—with a few caveats:

 

  • Strategy recommendations are limited to the functionality offered by the themes.
  • Compatible with most of our plugins, however, the design is pre-done and cannot be changed.

Custom Theme

Our most common and valuable project: When a school, department, or a client of Boston University has the budget and seeks a credible, modern design that appeals to prospective audiences, we collaborate to create the site, plugin, or redesign they need.

 

Our Custom theme project consists of:

 

  • Careful estimation and planning.
  • Strategic findings.
  • Wireframe planning and functionality.
  • Explorative styleboards and refined mockups.
  • Coded development and quality assurance.

All the way up to launch day—for a modest cost.

 

Custom Theme Workflow