SEO Services for Websites & Content Channels
This document outlines SEO services offered by Creative Services to University clients.
Audit & Recommendations
- Technical and content audit. Analysis will include:
- Broken links (internal and external)
- Performance
- Accessibility
- Redirected pages
- Content audit (page titles, headings, duplicate content, etc.)
- Meta information, structured data
- Current organic traffic metrics and search queries driving clicks and impressions
- Competitive analysis
- Recommendations for SEO strategy, technical optimization, and content optimization
Content Optimization
- Optimization for [XX] webpages
- Audit of pages to be optimized. Analysis will include:
- Broken links (internal and external)
- Performance
- Accessibility
- Content on-page
- Meta information, structured data
- Link building opportunities
- Current organic traffic metrics and search queries driving clicks and impressions
- Keyword research and strategy for each page
- Recommendations for SEO strategy, technical optimization, and content optimization
- Assistance with content and technical implementation
- Audit of pages to be optimized. Analysis will include:
- Measurement strategy for optimized pages and analytics set-up and configuration
- Performance analysis presentation 6–12 months after launch. Analysis will include:
- Executive summary of key organic traffic metrics
- Performance metrics for optimized pages
- Page rank performance for target keywords over time for each page
- Other keywords driving impressions and traffic to priority pages, including organic search positions
- Organic traffic metrics from Google Analytics including goal conversions and engagements
- Further SEO recommendations and insights
SEO Consultation
- Hourly consultation to address unique SEO needs, including but not limited to:
- Answer SEO-related questions
- Troubleshoot SEO-related issues
- Strategy guidance and implementation
- YouTube optimization
- Tools advice and support