SEO Services for Web Design Projects

This document outlines SEO services offered by Creative Services to University clients in the course of web design projects.

Strategy

  • Technical and content audit. Analysis will include:
    • Broken links (internal and external)
    • Site structure
    • Accessibilty
    • Redirected pages
    • Meta information, structured data
    • Content audit (page titles, headings, duplicate content, etc.)
    • Current organic traffic metrics and search queries driving clicks and impressions
  • Peer site competitive analysis
  • Collaboration with Digital Strategist and Data Analyst on Strategy Recommendations to support recommendations with SEO findings and best practices
  • Collaboration with Digital Strategist and Data Analyst on Sitemap to support recommendations with SEO findings and best practices
  • Recommendations for SEO strategy, technical optimization, and content optimization
    • Creative Services will not perform any hands-on optimization work
    • Creative Services will provide documentation on SEO best practices for guidance on implementing recommendations during content creation

Strategy & Implementation

  • Technical and content audit. Analysis will include:
    • Broken links (internal and external)
    • Site structure
    • Accessibilty
    • Redirected pages
    • Meta information, structured data
    • Content audit (page titles, headings, duplicate content, etc.)
    • Current organic traffic metrics and search queries driving clicks and impressions
  • Peer site competitive analysis
  • Collaboration with Digital Strategist and Data Analyst on Strategy Recommendations to support recommendations with SEO findings and best practice
  • Collaboration with Digital Strategist and Data Analyst on Sitemap to support recommendations with SEO findings and best practice
  • Recommendations for SEO strategy, technical optimization, and content optimization