Content & Digital Strategy

Content & Digital Strategy plays a crucial role in shaping our institution’s online presence, ensuring that every website we create meets the needs of our clients and their audiences. Comprised of experts in content management, SEO, analytics, and digital strategy, this team collaborates closely to develop and implement thoughtful, data-driven solutions that enhance user experience, improve search visibility, and align with the broader goals of the institution. From the initial planning stages to ongoing support and optimization, the department is dedicated to creating cohesive, impactful digital experiences that resonate with users and reinforce the BU Brand.