Account Management

Account Management is tasked with building and managing relationships with communications colleagues across campuses. Account team members provide strategic planning and guidance for key marketing and communication initiatives for the schools, colleges, and departments across the University. The group’s structure is designed to foster teamwork and collaboration within Account Management and across Creative Services, helping deliver top-tier work that meets objectives and ultimately provides satisfaction among University marketing colleagues and leadership.

Account team members (AEs) are the primary point of contact within Creative Services for departments across campus to facilitate marketing & communications projects. They are responsible for managing the expectations of our communication colleagues and working closely with internal teams in Creative Services to ensure that work is developed on strategy, on time, and within budget. Ensuring clear and helpful communication to both internal and external colleagues is critical to the success of Creative Services’ work.

AEs work with a variety of assigned schools, colleges, and departments (most often referred to as “beats”) and projects. Assignments are based on the needs of the project, the skills and experience of the account person, and their availability to successfully manage the project. Often, AEs will work on an ongoing basis with particular beats, which helps build strong relationships between the department and the account person. More than one AE may be assigned to a beat due to volume of work, as well as to gain experience as they work toward independently leading projects.

Roles on the Account Management Team

Account Executive

Starting in a supportive role, an Account Executive works closely with other Account team members on projects to build experience toward leading projects independently; responsibilities include shadowing more experienced team members, attending meetings, taking notes, writing meeting recaps, learning print/photo/ID processes, etc.

Note: “AE” is often used as a catch-all term for any member of the Account Management team, so you may hear folks in the other roles below referred to as an AE, particularly when talking about who is assigned to a project (or in the intro paragraph above!)

Account Supervisor

An Account Supervisor independently manages print and ID projects, serves as a mentor for Account Executives, understands strategic marketing, and has a strong knowledge of Creative Services processes.

Account Management Supervisor

An Account Management Supervisor manages, trains, and mentors multiple account team members who are direct reports. In addition to supervising direct reports, they are directly responsible for running strategic marketing communications projects and leading top-tier beats.

Senior Associate Director, Account Management

The Senior Associate Director supports the Director in leading the account team and advancing strategic communications across the University. This role is responsible for assigning projects to meet communication colleagues’ needs while providing opportunities for team members’ knowledge and skill building. The Senior Associate Director helps ensure alignment between University priorities, messaging strategies, and project deliverables, and leads key University projects.

Director, Account Management

The Director oversees the account team and focuses on creating a consistent strategy and project execution approach through review of project plans, goals and objectives, ensuring strategic connection to University and individual unit priorities, and developing best practices for internal and external communications. The Director also oversees key University projects to ensure the University is strategically positioned.