{"id":536,"date":"2019-07-28T20:37:19","date_gmt":"2019-07-29T00:37:19","guid":{"rendered":"https:\/\/sites.bu.edu\/hiv\/?page_id=536"},"modified":"2026-02-18T13:19:00","modified_gmt":"2026-02-18T18:19:00","slug":"economic-health-and-behavioral-dimensions-of-hiv-treatment-scale-up","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/hiv\/economics\/behavioral-economics-and-preferences\/economic-health-and-behavioral-dimensions-of-hiv-treatment-scale-up\/","title":{"rendered":"INTUIT-SA: Integrating U=U into HIV counseling in South Africa"},"content":{"rendered":"<p>This NIH-funded study, conducted in collaboration with HE<sup>2<\/sup>RO, <span>developed and piloted an app-based video intervention to integrate U=U (Undetectable = Untransmittable) messaging into HIV counseling in South Africa. Although treatment-as-prevention is the primary rationale for &#8220;test-and-treat&#8221; policies, the prevention benefits of antiretroviral therapy have not featured prominently in HIV counseling and public health messaging. The intervention aimed to provide accurate, up-to-date information on U=U, including its limitations, and sought to increase uptake of ART by reducing stigma and appealing to HIV prevention altruism, i.e. the desire to avoid transmitting HIV to others.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span>\u00a0<\/span><\/p>\n<table width=\"700\" height=\"370\" style=\"border-color: #167982; background-color: #7ebfb8; height: 350px;\">\n<tbody>\n<tr>\n<td>Boston University investigators<\/td>\n<td><a href=\"https:\/\/sites-stagin.bu.edu\/hiv\/profile\/jacob-bor\/\">Jacob Bor\u00a0<\/a>(PI)<\/td>\n<\/tr>\n<tr>\n<td>Partner investigators<\/td>\n<td>Dorina Onoya<\/td>\n<\/tr>\n<tr>\n<td>Countries<\/td>\n<td>South Africa<\/td>\n<\/tr>\n<tr>\n<td>Project period<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Funder<\/td>\n<td><a href=\"https:\/\/www.nih.gov\/\">National Institutes of Health<\/a><\/td>\n<\/tr>\n<tr>\n<td>Project website<\/td>\n<td><a href=\"https:\/\/grantome.com\/grant\/NIH\/R34-MH122323-01A1\">https:\/\/grantome.com\/grant\/NIH\/R34-MH122323-01A1<\/a><\/td>\n<\/tr>\n<tr>\n<td>Contacts<\/td>\n<td><a href=\"mailto:jbor@bu.edu\">Jacob Bor<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This NIH-funded study, conducted in collaboration with HE2RO, developed and piloted an app-based video intervention to integrate U=U (Undetectable = Untransmittable) messaging into HIV counseling in South Africa. Although treatment-as-prevention is the primary rationale for &#8220;test-and-treat&#8221; policies, the prevention benefits of antiretroviral therapy have not featured prominently in HIV counseling and public health messaging. The [&hellip;]<\/p>\n","protected":false},"author":16424,"featured_media":0,"parent":612,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/pages\/536"}],"collection":[{"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/users\/16424"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":13,"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/pages\/536\/revisions"}],"predecessor-version":[{"id":1778,"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/pages\/536\/revisions\/1778"}],"up":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/pages\/612"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/hiv\/wp-json\/wp\/v2\/media?parent=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}