ReturnCode. Return Code
IDType. Sample type
USHOU1. Which of the following best describes your living situation?.
MRK_SMPGRP. Sample Group for programming purpose
MRK_SMPSRC. Sample Source for programming purpose
DP_USHHI2. Recode of USHHI3 screener question
DP_INCOME. Income Range for Weighting
DP_GENAGE. Gender Age for Weighting
DP_EDUCATION_BAN. Education
DP_HISPANIC_BAN. Are you of Hispanic Ethnicity?
DP_USHHI2_der. Household Income
usedu3_der. Education
usmar2_der. Marital Status
EMP01_der. Employment
USRACE4_der. Ethnicity
USRETH3_der. Are you of Hispanic Ethnicity?
HCAL_REGION1_US. HCAL_REGION1_US
HCAL_REGION1_Label_abbreviation_US. HCAL_REGION1_Label_abbreviation_US
HCAL_MktSize_US. HCAL_MktSize_US
HCAL_STDMKTSIZE_US. HCAL_STDMKTSIZE_US
HCAL_STDREGION_4CODES_US. HCAL_STDREGION_4CODES_US
HCAL_STDREGION_US. HCAL_STDREGION_US
TimeZone_US. TimeZone_US
NielsenCountySizeCode_US. NielsenCountySizeCode_US
State_Recoded. State_Recoded
USHHI2. Recode of USHHI2 screener question
DMA. DMA
DP_ETHNICITY_BAN. What is your race?
Weightvar. Weight
resp_gender. Are you...?
resp_age. RespondentAge
resp_age_long.
REGION4. dummy question for ZIP-REGION4
US09KID. How many children under the age of 18 live in your household?
US09KAB_01. [Less than 1 year old] Boys
US09KAB_02. [1] Boys
US09KAB_03. [2] Boys
US09KAB_04. [3] Boys
US09KAB_05. [4] Boys
US09KAB_06. [5] Boys
US09KAB_07. [6] Boys
US09KAB_08. [7] Boys
US09KAB_09. [8] Boys
US09KAB_10. [9] Boys
US09KAB_11. [10] Boys
US09KAB_12. [11] Boys
US09KAB_13. [12] Boys
US09KAB_14. [13] Boys
US09KAB_15. [14] Boys
US09KAB_16. [15] Boys
US09KAB_17. [16] Boys
US09KAB_18. [17] Boys
US09KAB_19. [I don't have any boys] Boys
US09KAG_01. [Less than 1 year old] Girls
US09KAG_02. [1] Girls
US09KAG_03. [2] Girls
US09KAG_04. [3] Girls
US09KAG_05. [4] Girls
US09KAG_06. [5] Girls
US09KAG_07. [6] Girls
US09KAG_08. [7] Girls
US09KAG_09. [8] Girls
US09KAG_10. [9] Girls
US09KAG_11. [10] Girls
US09KAG_12. [11] Girls
US09KAG_13. [12] Girls
US09KAG_14. [13] Girls
US09KAG_15. [14] Girls
US09KAG_16. [15] Girls
US09KAG_17. [16] Girls
US09KAG_18. [17] Girls
US09KAG_19. [I don't have any girls] Girls
USMAR2. What is your marital status?
US09KAB_AG_merged_01. [Less than 1 year old]
US09KAB_AG_merged_02. [1]
US09KAB_AG_merged_03. [2]
US09KAB_AG_merged_04. [3]
US09KAB_AG_merged_05. [4]
US09KAB_AG_merged_06. [5]
US09KAB_AG_merged_07. [6]
US09KAB_AG_merged_08. [7]
US09KAB_AG_merged_09. [8]
US09KAB_AG_merged_10. [9]
US09KAB_AG_merged_11. [10]
US09KAB_AG_merged_12. [11]
US09KAB_AG_merged_13. [12]
US09KAB_AG_merged_14. [13]
US09KAB_AG_merged_15. [14]
US09KAB_AG_merged_16. [15]
US09KAB_AG_merged_17. [16]
US09KAB_AG_merged_18. [17]
US09KAB_AG_merged_19. [I don't have any kids]
Age_pres.
GENAGE_der. Gender Age for Weighting
US01ETH. Which of the following best describes you?
DP_USHHI3. Recode of USHHI3 screener question
Wavemarker. Wavemarker
RACE_wgt. Race Weight
Metro_wgt. Metro_wgt
CurrentMonth. CurrentMonth
CurrentYear. CurrentYear
KIDS02. How many children under the age of 18 are living in your household? Please reference only the children fo
USRACE4_1. [White] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't agree to provi...
USRACE4_2. [Black or African American] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you ...
USRACE4_3. [Native American or Alaskan Native] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race?...
USRACE4_4. [Asian] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't agree to provi...
USRACE4_5. [Pacific Islander] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't agr...
USRACE4_6. [Other race] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't agree to ...
USRACE4_7. [Prefer not to answer] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't...
USRACE4_8. [Consent not granted] This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enables us to provide a more refined research analysis.What is your race? If you don't ...
COUNTRY10. In which country do you live?.
INDHH10_01. [Electronics/Computer/Software] In which industries do you, or any member of your immediate household, work?.
INDHH10_02. [Internet/E-Commerce] In which industries do you, or any member of your immediate household, work?.
INDHH10_03. [Telecom (phone, cell phone, cable)] In which industries do you, or any member of your immediate household, work?.
INDHH10_04. [Film Studio] In which industries do you, or any member of your immediate household, work?.
INDHH10_05. [Movie Theater/Cinema or Chain] In which industries do you, or any member of your immediate household, work?.
INDHH10_06. [Music] In which industries do you, or any member of your immediate household, work?.
INDHH10_07. [Publishing (Magazines, Book, etc.)] In which industries do you, or any member of your immediate household, work?.
INDHH10_08. [Radio] In which industries do you, or any member of your immediate household, work?.
INDHH10_09. [Sports] In which industries do you, or any member of your immediate household, work?.
INDHH10_10. [Television] In which industries do you, or any member of your immediate household, work?.
INDHH10_11. [Video Games] In which industries do you, or any member of your immediate household, work?.
INDHH10_12. [Other Entertainment] In which industries do you, or any member of your immediate household, work?.
INDHH10_13. [Advertising/Public Relations] In which industries do you, or any member of your immediate household, work?.
INDHH10_14. [Financial Services] In which industries do you, or any member of your immediate household, work?.
INDHH10_15. [Management Consulting] In which industries do you, or any member of your immediate household, work?.
INDHH10_16. [Marketing/Market Research] In which industries do you, or any member of your immediate household, work?.
INDHH10_17. [Sales/Sales Promotion] In which industries do you, or any member of your immediate household, work?.
INDHH10_18. [Transportation/Shipping] In which industries do you, or any member of your immediate household, work?.
INDHH10_19. [Education] In which industries do you, or any member of your immediate household, work?.
INDHH10_20. [Government/Politics] In which industries do you, or any member of your immediate household, work?.
INDHH10_21. [Grocery/Convenience/Dept. Stores] In which industries do you, or any member of your immediate household, work?.
INDHH10_22. [Healthcare/Pharmaceuticals] In which industries do you, or any member of your immediate household, work?.
INDHH10_23. [Insurance] In which industries do you, or any member of your immediate household, work?.
INDHH10_24. [Real Estate/Construction] In which industries do you, or any member of your immediate household, work?.
INDHH10_25. [Restaurants] In which industries do you, or any member of your immediate household, work?.
INDHH10_26. [Travel/Tourism] In which industries do you, or any member of your immediate household, work?.
INDHH10_27. [Beauty/Cosmetics] In which industries do you, or any member of your immediate household, work?.
INDHH10_28. [Fashion/Clothing] In which industries do you, or any member of your immediate household, work?.
INDHH10_29. [Toiletries] In which industries do you, or any member of your immediate household, work?.
INDHH10_30. [Agriculture] In which industries do you, or any member of your immediate household, work?.
INDHH10_31. [Automotive] In which industries do you, or any member of your immediate household, work?.
INDHH10_32. [Food/Beverages] In which industries do you, or any member of your immediate household, work?.
INDHH10_33. [Paper Products] In which industries do you, or any member of your immediate household, work?.
INDHH10_34. [Pet food/Pet care] In which industries do you, or any member of your immediate household, work?.
INDHH10_35. [Toys] In which industries do you, or any member of your immediate household, work?.
INDHH10_36. [None of the above] In which industries do you, or any member of your immediate household, work?.
USEDU3. What is the highest degree or level of school you have completed?
USRETH3. This is a topic of a sensitive nature. Answering is voluntary, however, collecting such information enabl
PGS01. How much of your household's grocery shopping do you, yourself, do?.
EMP01. What is your current employment status?
DKIDS02_Gender_1. [Child 1] Gender
DKIDS02_Gender_2. [Child 2] Gender
DKIDS02_Gender_3. [Child 3] Gender
DKIDS02_Gender_4. [Child 4] Gender
DKIDS02_Gender_5. [Child 5] Gender
DKIDS02_Gender_6. [Child 6] Gender
DKIDS02_YoB_1. [Child 1] Year of birth
DKIDS02_YoB_2. [Child 2] Year of birth
DKIDS02_YoB_3. [Child 3] Year of birth
DKIDS02_YoB_4. [Child 4] Year of birth
DKIDS02_YoB_5. [Child 5] Year of birth
DKIDS02_YoB_6. [Child 6] Year of birth
DKIDS02_MoB_1. [Child 1] Month of birth
DKIDS02_MoB_2. [Child 2] Month of birth
DKIDS02_MoB_3. [Child 3] Month of birth
DKIDS02_MoB_4. [Child 4] Month of birth
DKIDS02_MoB_5. [Child 5] Month of birth
DKIDS02_MoB_6. [Child 6] Month of birth
PID. With which political party do you most identify?
PID_New. PID. With which political party do you most identify?
PID_sum. PID_Summary Table
PID_Grid. PID_Grid. Specific Party Identification
QPID1. Do you consider yourself ..., an independent or none of these?
QPID_R. Do you consider yourself to be ...?
QPID_I. Do you think of yourself as closer to the ... party?
QPID_D. Do you consider yourself to be ...?
LIV. How would you describe the area in which you live?
Gender_wgt.
Age_wgt.
Income_wgt1.
GENDER_NonBinary. Are you...?
GROUPTAB. Holds group # of the respondent
year. Year
SupplierID. Sample Provider
TARGETRESP. this is a dummy question to store the target allocation
IsSynovate. IsSynovate
HHCMP10. How many people are living or staying at your current address?(Include yourself and any other adults or c
MRK_STATUS_IJS. Holds the status of the section
MRK_DIFF_TIME_IJS. Holds the difference time (in secs) before section is getting asked & it is answered.
QUOTA_IJS. Quota for section IJS - CNAME - CDESC
QUOTA_CAN_GENDER_IJS. Quota for GENDER MARKER IJS - CNAME - CDESC
QUOTA_CAN_AGERANGE_IJS. Quota for AGE RANGE MARKER IJS - CNAME - CDESC
QUOTA_CAN_REGION_IJS. Quota for REGION MARKER IJS - CNAME - CDESC
1_1_1. [Kamala Harris - I feel disgusted about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_1_2. [Kamala Harris - I feel angry about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_1_3. [Kamala Harris - I feel afraid about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_1_4. [Kamala Harris - I feel enthusiastic about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_1_5. [Kamala Harris - I feel repulsed about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_2_1. [Donald Trump - I feel disgusted about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_2_2. [Donald Trump - I feel angry about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_2_3. [Donald Trump - I feel afraid about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_2_4. [Donald Trump - I feel enthusiastic about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
1_2_5. [Donald Trump - I feel repulsed about ....] How much do you agree/disagree with the following adjectives describing the two presidential candidates?
MARK_DIFF_TIME_IJS. CURRENT QUESTIONS timer seconds
Section_Version_IJS. This question stores the version of this section