{"id":731,"date":"2026-09-21T11:24:12","date_gmt":"2026-09-21T15:24:12","guid":{"rendered":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/?page_id=731"},"modified":"2026-09-21T11:36:30","modified_gmt":"2026-09-21T15:36:30","slug":"731-2","status":"publish","type":"page","link":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/731-2\/","title":{"rendered":"Media Exposure and Attitude Dynamics Research"},"content":{"rendered":"<h2 data-path-to-node=\"6\">Research Question<\/h2>\n<ul>\n<li data-path-to-node=\"7,0\">How does exposure to short-form video content depicting modern technology and everyday life in China influence North American viewers&#8217; immediate and sustained cross-cultural attitudes and social distance?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-path-to-node=\"8\">Sub-Questions:<\/h3>\n<ol start=\"1\" data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\" id=\"p-rc_5d7c8a3d1a956901-98\">Attitude Change &amp; Social Distance: Does exposure to short-form media significantly reduce psychological\/social distance toward a target foreign culture<response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c388016189=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c388016189=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element>?<sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c1923249442=\"\"><source-inline-chip _ngcontent-ng-c1923249442=\"\" _nghost-ng-c1997175110=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\" id=\"p-rc_5d7c8a3d1a956901-99\">Sustained Effect: Are the observed shifts in attitudes immediately post-exposure maintained after a two-week follow-up period<response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c388016189=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c388016189=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element>?<sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c1923249442=\"\"><source-inline-chip _ngcontent-ng-c1923249442=\"\" _nghost-ng-c1997175110=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\" id=\"p-rc_5d7c8a3d1a956901-100\">Role of Valence: How do positive, neutral, and slightly negative video conditions differently moderate the strength and direction of cross-cultural sentiment<response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c388016189=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c388016189=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element>?<sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c1923249442=\"\"><source-inline-chip _ngcontent-ng-c1923249442=\"\" _nghost-ng-c1997175110=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"11\">Project Overview<\/h2>\n<p>&nbsp;<\/p>\n<h3 data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">About the Project\u00a0<\/b><\/h3>\n<p data-path-to-node=\"13\" id=\"p-rc_5d7c8a3d1a956901-101\">In an era dominated by rapid digital information flow and short-form video platforms, global audiences are increasingly exposed to foreign cultural and technological landscapes. This experimental study investigates the psychological mechanisms behind digital media exposure, attitude formation, and cross-cultural social distance<response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c388016189=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c388016189=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element>.<sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c1923249442=\"\"><source-inline-chip _ngcontent-ng-c1923249442=\"\" _nghost-ng-c1997175110=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>\n<p data-path-to-node=\"14\" id=\"p-rc_5d7c8a3d1a956901-102\">By employing a rigorous Core + Sub-design framework, the study isolates the effects of video stimuli on international audience perceptions while eliminating methodological and framing biases present in traditional survey instruments<response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c388016189=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c388016189=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element>.<sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c1923249442=\"\"><\/sources-carousel-inline><\/p>\n<p data-path-to-node=\"14\">\n","protected":false},"excerpt":{"rendered":"<p>Research Question How does exposure to short-form video content depicting modern technology and everyday life in China influence North American viewers&#8217; immediate and sustained cross-cultural attitudes and social distance? &nbsp; Sub-Questions: Attitude Change &amp; Social Distance: Does exposure to short-form media significantly reduce psychological\/social distance toward a target foreign culture? Sustained Effect: Are the observed [&hellip;]<\/p>\n","protected":false},"author":26461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/pages\/731"}],"collection":[{"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/users\/26461"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":5,"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/pages\/731\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/pages\/731\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/sites.bu.edu\/caldwell-harris-lab\/wp-json\/wp\/v2\/media?parent=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}