The Trust Molecule

November 3rd, 2011 in Arts + Media, News 0 comments


Paul Zak, the director of The Center for Neuroeconomic Studies at the Claremont Graduate University, for years has been searching for what makes us moral, and he thinks he has the answer. In this short talk Zak explains why massage, dance and prayer may increase donation to charity up to 50%, and how morals from a Californian high schooler to a primative Papua New Guinea subsistence farmer may have an identical physiological basis. The answer he claims, is Oxytocin. Here is the talk (via Youtube):

Trust, morality — and oxytocin – Ted.com

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